8/9/2019 CrossFit X Sample Business Plan

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CROSSFIT X

EXECUTIVE SUMMARY

CROSSFIT X currently operates a locations in ANYTOWN, USA. Several servicesare offere incluin! personal trainin!, "ei!#tliftin! for "o$en, an CrossFitclasses for %is. CROSSFIT X tar!ets an e&tre$ely "ie ran!e e$o!rap#ic"#ic# spans fro$ youn! c#ilren an teens to re#a'ilitation clients an eliteat#letes.

T#is 'usiness plan "as co$pile to confir$ t#e sustaina'ility of t#e ne"pro!ra$( an to ensure t#at t#e revenues "oul "arrant #irin! a full ti$e trainerto $ana!e t#e pro!ra$. In orer to co$plete an accurate revie", several areas"ere analy)e incluin! pro*ect !oals, ris%s, i$ple$entation, an a co$petitiveanalysis to evaluate CROSSFIT X+s $ar%et position. ro*ecte cas# flo"state$ents "ere evelope an prove CROSSFIT to 'e a successful aition tot#e local fitness $ar%et.

COMPANY INFORMATION

CROSSFIT X is a !roup of #i!#ly eucate, #eavily e&perience personal trainersan t#erapists. We "ere all 'orn #ere. -ac# of us left for a "#ile( travelle,stuie, learne. T#en "e ca$e #o$e. An "e 'rou!#t an a'unance of%no"le!e #o$e "it# us.

Our ne" clients uic%ly fin out t#at "e+re very ifferent fro$ ot#er !y$s. First,"e on+t use $uc# euip$ent /"e prefer to train your 'oy to $ove in "ays for"#ic# it "as 'uilt.0 T#is approac# is far fro$ t#e inustry stanar, "e %no"(t#at+s fine "it# us.

We en*oy t#e support of t#e vast $a*ority of local p#ysicians, p#ysiot#erapists,an c#iropractors. Instea of par%in! you on a $ac#ine for an #our, our"or%outs an e&ercises i$prove t#e "ay you $ove, lessen your c#ance for in*ury,an #elp you live your life 'etter 1 even e&perience $ore t#in!s.

We currently lease space for our facility, locate in an Inustrial ar% inANYTOWN, USA. It+s 'uilt for perfor$ance( for our style of uic%, intense"or%outs( for an at$osp#ere of c#an!e an success. It feels li%e a Coliseu$,'ecause our "or%outs feel li%e events.

If you+re ne" to CROSSFIT X, t#e first step is a free c#at "it# one of ourCOAC2-S. No pressure( "e+re e&ercise professionals, not salespeople. We+ll

8/9/2019 CrossFit X Sample Business Plan

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listen. T#en "e+ll #elp c#art a pat# to"ar t#e person you+ li%e to 'e. T#at $ayinclue personal trainin!( so$e !roups li%e CrossFit, a foo plan an it "illal$ost al"ays inclue #o$e"or%.

3ost clients "ill see one of our trainers X TI3-S per "ee%. We al"ays inclue afoo plan for every client( it+s part of your ne" lifestyle, after all. We US-trac%in! soft"are free for our clients t#at "e use to %eep you $ovin! in t#e ri!#tirection, interactin! "it# our ot#er clients an i$provin! in $easura'le "ays.

CROSSFIT X SERVICES

CROSSFIT X is ANYTOWN+S provier of #i!#1level fitness trainin!. Ourp#ilosop#y is to teac# people to $ove 'etter t#rou!# practice( to use novelty anintensity to create a fun environ$ent of constant pro!ress( to $aintain eucationas our pri$ary !oal for 'ot# coac#es an clients.CrossFit is a rapily !ro"in! "orl"ie !rassroots fitness $ove$ent. Co$'inin!!y$nastics /calist#enics0 "it# $ulti*oint "ei!#tliftin!, interval trainin!, an

aero'ic trainin!, it approac#es fitness as a contest a!ainst oneself. Wor%outs are$easure 'y o'*ective criteria li%e "atta!e, ti$e, "ei!#t lifte, repetitions, orforce, instea of repetitive 4'oypart splits.4 2i!#ly aictive, CrossFit focuses onperfection of for$, a #i!# freuency of variance in $ove$ent, a #i!# intensitylevel over a s#ort ti$e perio, an fun.5ar'ell 5ettys is a co$$unity of "o$en see%in! stren!t# an its seconary'enefits. T#e social aspect of t#e !roup encoura!es 'ot# stren!t# !ain anfreuent participation "it#out t#e unfoune sti!$a of #eavy "ei!#ts for"o$en. Wo$en are also encoura!e to co$pete a!ainst t#eir previous personal'est lifts in co$petitions co$'inin! po"erliftin! an "ei!#tliftin!.

CROSSFIT X -N6URANC- ON7IN- is a "e'site !eare to i$provin! t#eperfor$ance of enurance /aero'ic0 at#letes. articipants su'scri'e on a$ont#ly 'asis an are !iven "or%outs, $o'ility an stretc#in! vieos anarticles, a "ay to trac% pro!ress, a "ee%ly !roup run an a "ee%ly !roup cycle.CROSSFIT X O-N 8Y3 is a $e$'ers#ip1'ase facility "#ere $e$'ers canatten CrossFit !roups, or use t#e facility to practice s%ills an o "or%outs'et"een !roups. Set up as utilitarian, it features co$$on "ei!#tliftin!euip$ent in an open space, "it# very fe" $ac#ines.

PROJECT PLANNING AND GOAL SETTING

CROSSFIT X #as continuously ae ne" pro!ra$s to its offerin!s over t#e pastfive years an is oin! it a!ain 'e!innin! in Septe$'er 9:;:.

SPECIFIC PROJECT GOALS:;0 8ro" an iversify CROSSFIT X+s clientele 'y a $ini$u$ of ;: