Post on 19-Jan-2017
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SOCIAL MEDIA PROPOSAL
Prepared by: Natalie Harris Lenz Gabby Martinez Cha Cha Sakmangkorn IMC 462 Summer2015 Roosevelt University
AGENDA Key Messages
Education: To understand CrossFit is to love CrossFit CE.
Community: CrossFit isnt just a gym. CrossFit CE isnt just another box. It is a community.
Nutrition: Crossfit CE is more than WODs, it is healthy lifestyle.
Increase knowledge about CrossFit
Increase awareness about CrossFit CE
Thomas Wescott, 28, Single
About Thomas: Thomass hometown is Dallas, Texas. He graduated from Columbia College Chicago with a major in Photography. After he graduated, he joined TimeOut Chicago, where he is currently a professional photographer for the site. He lives close to the North Ashland and West Superior intersection. From his house, it takes Thomas around 15 minutes by bus to get to CrossFit CE. He usually takes public transportation to work. He is an easy-going, energetic, healthy and well-groomed person. He loves doing outdoor activities when he has free time on nice weather days. He loves sports and loves to stay fit all the time. His favorite sports is swimming. He used to go a traditional gym but it was not what he was looking for. He has a short attention span, so he does not like to run on the treadmill or workout without a program. He is now looking for other kinds of gyms or ways of exercising that are more challenging for him. He also loves to cook healthy dishes for himself and his friends. His another talent is playing guitar. Every Sunday he is a volunteer at Holy Innocents Church, which is close to his house, and he plays music in a his church band.
His passion: Photography for work/hobbies and working out
His experience with CrossFit: He is aware of CrossFit but not sure how it works and if will work for him.
His experience with CrossFit CE: He has passed by several times and wants to do some online research to learn more about the gym.
His social media appetite: Active on social media, especially Instagram (loves posting photos that he takes)
His motivation: 60% - Taking photos 40% - Exercising Our challenge: Educate him about CrossFit and the benefits of joining CrossFit CE
SOCIAL PLATFORMS Primary:
Facebook: CrossFitCE 3 posts on weekdays, 1 post on weekends
Twitter: @CrossFitCE 3 posts on weekdays, 1 post on weekends
Blog: crossfitce.com/blog 2 posts a week, Mondays and Thursdays
Instagram: @crossfitce 1 post daily
Pinterest: CrossFitCE 1 post daily
CONTENT THEME: EDUCATION To understand CrossFit is to love CrossFit CE
CrossFit isnt just a gym. CrossFit CE isnt just another box. It is a community. CONTENT THEME: COMMUNITY
Member Success Stories
Member of the Month
Member WOD videos and pictures
CONTENT THEME: NUTRITION CrossFit CE is more than WODs, it is healthy lifestyle.
Tips shopping, recovery, snacking, etc.
Posts twice a week
Mondays and Thursdays
Themes: Education, Recipes, Crossfitter of the Month
Monica & Kate: Chi Blog: Organic Girls
Alan Ali: Blog: Sweating Until Happy
Carly Taylor Blog: CrreatLive
Guest Speakers & Cooking Demos CrossFit CE Camp
BLOGGER PROGRAMS & SPECIAL EVENTS
OTHER RECOMMENDATIONS Website content:
Videos of WOD exercises