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  • SOCIAL MEDIA PROPOSAL

    Prepared by: Natalie Harris Lenz Gabby Martinez Cha Cha Sakmangkorn IMC 462 Summer2015 Roosevelt University

  • AGENDA Key Messages

    Goals

    Target Market

    Content Themes

    Blog

    Events

    Other Recommendations

  • KEY MESSAGES

    Education: To understand CrossFit is to love CrossFit CE.

    Community: CrossFit isnt just a gym. CrossFit CE isnt just another box. It is a community.

    Nutrition: Crossfit CE is more than WODs, it is healthy lifestyle.

  • GOALS

    Increase knowledge about CrossFit

    Increase awareness about CrossFit CE

    Increase membership

  • TARGET

    Thomas Wescott, 28, Single

    About Thomas: Thomass hometown is Dallas, Texas. He graduated from Columbia College Chicago with a major in Photography. After he graduated, he joined TimeOut Chicago, where he is currently a professional photographer for the site. He lives close to the North Ashland and West Superior intersection. From his house, it takes Thomas around 15 minutes by bus to get to CrossFit CE. He usually takes public transportation to work. He is an easy-going, energetic, healthy and well-groomed person. He loves doing outdoor activities when he has free time on nice weather days. He loves sports and loves to stay fit all the time. His favorite sports is swimming. He used to go a traditional gym but it was not what he was looking for. He has a short attention span, so he does not like to run on the treadmill or workout without a program. He is now looking for other kinds of gyms or ways of exercising that are more challenging for him. He also loves to cook healthy dishes for himself and his friends. His another talent is playing guitar. Every Sunday he is a volunteer at Holy Innocents Church, which is close to his house, and he plays music in a his church band.

    His passion: Photography for work/hobbies and working out

    His experience with CrossFit: He is aware of CrossFit but not sure how it works and if will work for him.

    His experience with CrossFit CE: He has passed by several times and wants to do some online research to learn more about the gym.

    His social media appetite: Active on social media, especially Instagram (loves posting photos that he takes)

    His motivation: 60% - Taking photos 40% - Exercising Our challenge: Educate him about CrossFit and the benefits of joining CrossFit CE

  • SOCIAL PLATFORMS Primary:

    Facebook: CrossFitCE 3 posts on weekdays, 1 post on weekends

    Twitter: @CrossFitCE 3 posts on weekdays, 1 post on weekends

    Blog: crossfitce.com/blog 2 posts a week, Mondays and Thursdays

    Secondary:

    Instagram: @crossfitce 1 post daily

    Pinterest: CrossFitCE 1 post daily

    Content Breakdown

  • CONTENT THEME: EDUCATION To understand CrossFit is to love CrossFit CE

    CrossFit 101

    CrossFit Vocabulary

    Exercise Videos

  • CrossFit isnt just a gym. CrossFit CE isnt just another box. It is a community. CONTENT THEME: COMMUNITY

    Member Success Stories

    Member of the Month

    Member WOD videos and pictures

  • CONTENT THEME: NUTRITION CrossFit CE is more than WODs, it is healthy lifestyle.

    Recipes

    Tips shopping, recovery, snacking, etc.

  • BLOG

    Posts twice a week

    Mondays and Thursdays

    Themes: Education, Recipes, Crossfitter of the Month

  • BLOGGER RELATIONS

    Gina Caifona:

    Blog: GMotivat

    e

    Monica & Kate: Chi Blog: Organic Girls

    Alan Ali: Blog: Sweating Until Happy

    Katie Gaglia

    no:

    Blog: Healthy

    Diva Life

    Carly Taylor Blog: CrreatLive

  • Guest Speakers & Cooking Demos CrossFit CE Camp

    BLOGGER PROGRAMS & SPECIAL EVENTS

  • OTHER RECOMMENDATIONS Website content:

    CrossFit Vocabulary

    FAQs

    Videos of WOD exercises

    Recipes

    Pictures

  • QUESTIONS?