social media in 30 minutes a day

SOCIAL MEDIA DONE RIGHT IN JUST 30 MINUTES A DAY

#COA12

WHAT’S SO SPECIAL ABOUT COMMUNICATIONS TODAY?

• Real-Time• Public• Shareable• Multi-directional• Personal

THIS IS A PARTY.

How does it fit: Connections

How does it fit: Content

WHO’S YOUR COMMUNITY?

COMMUNITY

Flickr: efleming

NETWORK

Flickr: thefangmonster

CROWD

Flickr: SashaW

COMMUNITY MAPPING

STEP 1: GROUPS

Questions to ask:Do different programs or departments connect with different groups?Do services or products target different groups?How would you describe your community or audience to someone unfamiliar with your work, and if it is relevant to them?

STEP 2: GOALS

Questions to ask:Why does the community continuing needing your services, programs or work?What is in it for others to participate?

-----What do you need help with or involvement from the community to do?How can your work improve with engagement?

STEP 3: TOOLS

Questions to ask:Where does this group already talk or engage online?Which tools are most appropriate to the kind of message or content?What kind of engagement is required to match the goals?

COMMUNITY MAPPING TEMPLATE

Get this template! http://bit.ly/DIYcommunity

BONUS: DATA

What do you need?Are you pointing people to places where they can sign up directly with you?Which tools allow you to access the supporter data?What will you do to follow up and engage – remember, opt-in first!

WHAT TO TALK ABOUT?

CONTENT PLANNING

STEP 1: CONTENT

Examples:Program or service updates/changesStaff announcementsJobs Volunteer opportunitiesFundraisersEvents

STEP 2: GOALS

Examples:Increase visibility of the organizationIncrease participationRaise fundsBuild leadershipFind sponsors or partnersRecruit volunteersBuild community

STEP 3: OUTLETS

Examples:Newsletter or mailingEmail newsletterTwitterFacebookLinkedInWebsiteBlog

CONTENT PLANNING TEMPLATE

Get this template! http://bit.ly/DIYtemplate

These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

WHAT’S WORKING?

GOALS + METRICS

• Start with your organization/department goals

• Identify the data that will help tell that story

• Test and modify, and again

GOALS + METRICS

NTEN aspires to a world where all nonprofit organizations use technology skillfully and confidently to meet community needs and fulfill their missions. NTEN facilitates the exchange of knowledge and information within our community. We connect our members to each other, provide professional development opportunities, educate our constituency on issues of technology use in nonprofits, and spearhead groundbreaking research, advocacy, and education on technology issues affecting our entire community.

GOALS + METRICS

Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspects of using technology across your organization to meet your mission. NTEN is an early adopter; transparent and open with our evaluations and experience.

GOALS + METRICS• % of Conversation• # of outside articles & speaking engagements by NTEN

staff• RT’s• # of requests from Members for specific information • positive mentions of NTEN• guest content (NTEN blog) promotion • leading referral sites (external)• leading referral platforms (social media)• referral site w/longest on site time

GOOGLE ANALYTICS

ALERTS

METRICS TRACKING TEMPLATE

Get this template! http://bit.ly/DIYmetrics

METRICS: REPORTINGInternal reporting:•Weekly metrics for various platforms•Add metrics as you go•Look at long term, not just short term changes•Monthly reporting of trends and insights

External reporting:•Share when there is something worth sharing•Reporting context, not just numbers•Ask for input and feedback

WHAT’S MY 30 MIN LOOK LIKE?

LISTENING

LISTENING WITH RSS

LISTENING WITH RSS

LISTENING WITH ALERTS

LISTENING WITH TWITTER

LISTENING DASHBOARD

LISTENING DASHBOARD

JOINING

JOINING WITH COMMENTS

JOINING WITH COMMENTS

JOINING WITH SIGNPOSTS

CREATING

CREATING PROFILES

CREATING REAL PROFILES

CREATING ENGAGING PROFILES

CREATING VALUABLE PROFILES

CREATING CONTENT

THANKS! AmySampleWard.orgNTEN.org SocialBySocial.com

@AmyRSWard

amy@nten.orgamy@amysampleward.org

RESOURCESTemplates:Community Map Template: http://bit.ly/DIYcommunity Content Map Template: http://bit.ly/DIYtemplate Metrics Template: http://bit.ly/DIYmetrics

Books & Collections:We Are Media: http://wearemedia.org Social by Social: http://socialbysocial.com #SOCIALMEDIA NONPROFIT tweet Book01: http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.phpManaging Technology to Meet Your Mission: http://www.amazon.com/Managing-Technology-Meet-Your-Mission/

RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organization/http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-base/http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.htmlhttp://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-

systems-smms/ http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-

the-difference-and-the-opportunity/http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting-

change/http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-

sustainable-community-building/ http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-

landscaping/