media day minutes for the canadian dental association

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Media minutes for the Canadian Dental Association Wednesday, August 18, 2010

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Page 1: Media Day Minutes for the Canadian Dental Association

Media minutes for the Canadian Dental Association

Wednesday, August 18, 2010

Page 2: Media Day Minutes for the Canadian Dental Association

Opening remarks CDA Public Affairs

Wednesday, August 18, 2010

Page 3: Media Day Minutes for the Canadian Dental Association

Introduction to the media landscape in Canada

Wednesday, August 18, 2010

Page 4: Media Day Minutes for the Canadian Dental Association

Where it all started

Wednesday, August 18, 2010

Page 5: Media Day Minutes for the Canadian Dental Association

Print

Wednesday, August 18, 2010

Page 6: Media Day Minutes for the Canadian Dental Association

Radio

Wednesday, August 18, 2010

Page 7: Media Day Minutes for the Canadian Dental Association

Wednesday, August 18, 2010

Page 8: Media Day Minutes for the Canadian Dental Association

Wednesday, August 18, 2010

Page 9: Media Day Minutes for the Canadian Dental Association

Wednesday, August 18, 2010

Page 10: Media Day Minutes for the Canadian Dental Association

Wednesday, August 18, 2010

Page 11: Media Day Minutes for the Canadian Dental Association

Newsrooms are busy, short staffed places

Wednesday, August 18, 2010

Page 12: Media Day Minutes for the Canadian Dental Association

Media terms to know

An interview

For Background

Phoner

Double Ender

Bait & Switch

Presser

Embargoed

Off the Record

On Background

On Deep Background

Tick-tock

Dial-a-quote

Wind her up

Scrum

Door Stop

Wednesday, August 18, 2010

Page 13: Media Day Minutes for the Canadian Dental Association

Working with the Association and Media

Wednesday, August 18, 2010

Page 14: Media Day Minutes for the Canadian Dental Association

Media is inherently risky

Wednesday, August 18, 2010

Page 15: Media Day Minutes for the Canadian Dental Association

Remember you are part of a team

Wednesday, August 18, 2010

Page 16: Media Day Minutes for the Canadian Dental Association

Key to success

Wednesday, August 18, 2010

Page 17: Media Day Minutes for the Canadian Dental Association

Tips & Tricks on interviews

Wednesday, August 18, 2010

Page 18: Media Day Minutes for the Canadian Dental Association

Use the phone

Wednesday, August 18, 2010

Page 19: Media Day Minutes for the Canadian Dental Association

Stop speaking, they will

Wednesday, August 18, 2010

Page 20: Media Day Minutes for the Canadian Dental Association

New media in a changing media landscape

Wednesday, August 18, 2010

Page 21: Media Day Minutes for the Canadian Dental Association

Wednesday, August 18, 2010

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Wednesday, August 18, 2010

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Wednesday, August 18, 2010

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This is not social media.

Wednesday, August 18, 2010

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This is social media.

Wednesday, August 18, 2010

Page 26: Media Day Minutes for the Canadian Dental Association

worldwide R E A C H in an instant

Wednesday, August 18, 2010

Page 27: Media Day Minutes for the Canadian Dental Association

Anywhere your audience gathers

Wednesday, August 18, 2010