manage your social media marketing in 21 minutes a day

C21® Social for Business

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Copyright © 2013 Century 21 Real Estate LLC. All rights reserved.

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What is Social Business?


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How To Drive Social Business

Build Audience

Foster Relationships

Follow Up

Business

Friends

Forever


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Building BFFs on FacebookSearch Dropdow

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HelpFriends

Complete Profile


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Find Friends

Add Personal Contacts


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Search People by Geography Search Pages by Geography


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Facebook Business Page

Select Business Page

Select Create Business Page


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Facebook Advertising

Build Audience

Promote Page

Promote Website


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Building BFFs on Linkedin

• Professional Appearance• Smile• Clear View of Your Eyes

Add Contacts

Search


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Select PeopleFrom Dropdown

Enter Data

Additional Fields

Advanced Search


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Fostering BFFs


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1. Log into 21online.com2. Go to the Tool Library3. Click on C21 Social Xchange


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1. Click Start Now2. Fill out the prompts – use your CENTURY 21 EMAIL ([email protected] example)3. Within 48 Hours you will get an email, with directions you will have to follow – read them – do exactly what the letter says)


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C21 Social Plugin

C21 Social Plugin

Installation Instructions for the C21 Social Plugin Available via 21Online


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Best Way to Share the C21 Social Plug in Posts:You can easily share the C21 Twitter posts to any of your accounts: 1. Click the Share Symbol (hover over this area and you will see it).

In the Twitter Post – 1.Click Edit


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Best Way to Share the C21 Social Plug in Posts:2. Click Edit.

In the Twitter Post – Click Edit


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Best Way to Share the C21 Social Plug in Posts:

Pop-Up Post Box appears1. Select Social Sites to post – can be any social site, not just twitterOnce selected image will load from the link.2. Add Your Comment if you want to3. Click Send Now, or click on the Calendar Icon to schedule.


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Click on the time in the post, that will bring you to FaceBook where you can share the post there how ever you would like. You can’t add this to a calendar like you can with twitter, FaceBook limits usage.


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Scheduling


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Tools


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Short on text, big on images for visibility


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Be responsive to inbound posts

Comment Field

Like Button


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LISTEN CALL MEET

Ask for the Business!

FOLLOW UP WITH YOUR NEW BFFs!


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Drive Your New BFFs to .com


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Export Your Data to .CSV

Business Builder


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Review: Follow Up With BFFs• Listen and offer to follow up with information (comps, historical price appreciation of community…) in whatever form the prospect wants it. (e.g., text, direct message, email, phone)• Start acting like their new BFF / REALTOR®• Make the effort to meet the person behind the profile• Ask for the business


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#EmptyNesters


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Moved By Moving


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#C21FASTER

C21 Social for Business

Matt Gentile


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As an independent sales associate affiliated with a CENTURY 21® franchised office, you have a variety of resources, tools, technologies and educational opportunities available to you. Your use of the CENTURY 21 educational materials, programs, or meetings are not mandatory. Nothing in this document is intended to create an employment relationship. Note: This document and the content of educational programs may contain suggestions and best practices with regard to specific issues you may encounter for you to use at your discretion.

Disclaimer

manage your social media marketing in 21 minutes a day

Real Estate

real estate llc

c21 social xchange

social sites

c21 social plugin available

c21 twitter posts

facebook business page

business friends

search people