How to Keep Up with Social Media in 30 Minutes a Day of Less

Download How to Keep Up with Social Media in 30 Minutes a Day of Less

Post on 01-Nov-2014

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10 strategies for how to keep up with social media trends, tools and information--in 30 minutes a day or less.

TRANSCRIPT

  • 1. How to Stay on Top of Social Media in 30 Minutes a Day August 14, 2014 Arik C. Hanson Principal, ACH Communications
  • 2. A little about me 2
  • 3. The Problem 3
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. But: Need to stay one step ahead Need info to do your job effectively Want to stay smart about trends 7
  • 8. Plus: Social is just a part of our everyday jobs now, as communicators and marketers 8
  • 9. Framework: Scan Consume Bookmark Use 9
  • 10. 10 strategies. 45 minutes. 10
  • 11. Giddy-up! 11
  • 12. Scan 12
  • 13. 13 Strategy #1: Browse a bundle of blogs. Time commitment: 5 minutes.
  • 14. 14 My secret weapon: Feedly
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. 18
  • 19. 19
  • 20. 20
  • 21. 21
  • 22. 22
  • 23. 23
  • 24. 24 Categories and favorite blogs
  • 25. 25 Advertising Mainstays: Adrants AdFreak Blogs you havent heard of before: The Ad Contrarian The Copyranter Local flavor: Minneapolis Egotist
  • 26. 26 PR: Mainstays: Spin Sucks SHIFT Communications Blog Blogs you havent heard of before: The Future Buzz Local flavor: Communications Conversations
  • 27. 27 Social media: Mainstays: Convince & Convert (Jay Baers blog) Social Media Examiner Grow (Mark Schaefers blog) Blogs you havent heard of before: V3 Blog (Shelly Kramers blog) Danny Browns blog
  • 28. 28 Tools: Mainstays: All Facebook/Inside Facebook The LinkedIn Blog Twitter Blog Blogs you havent heard of before: Post Planner Jon Loomer Shoutlet Blog
  • 29. 29 News sites: Digiday ReadWriteWeb Engadget Social Media Examiner Note whats NOT on this list
  • 30. 30
  • 31. 31 Strategy #2: Peruse LinkedIn Pulse. Time commitment: 2 minutes.
  • 32. 32
  • 33. 33
  • 34. 34 Strategy #3: ONLY use targeted Twitter lists when using Twitter. Time commitment: 3 minutes
  • 35. Potential categories: Fellow University of Minnesota communicators Twin Cities thought leaders Industry sites (@mimatweet, @mediabistro) PR bloggers (@kellyecrane, @shonali, @ginidietrich) Event speakers (MIMA speakers, SMB speakers) Social media/digital thought leaders (@jaybaer, @shelholtz) 35
  • 36. 36
  • 37. 37
  • 38. Subscribe to OTHER peoples lists: Social Media Divas (@leeodden) Social Media Top List (@scottmonty) Social Media Smarties (@susanbeebe) Most Influential in Tech (@scobleizer) 38
  • 39. Strategy #4: Create or join key Facebook groups. Time commitment: 3 minutes 39
  • 40. 40
  • 41. Strategy #5: Subscribe to 4 industry e-newslettersno more. Time commitment: 1 minute 41
  • 42. My favorites: PRDaily PSFK SocialMedia.org Scott Montys This Week in Digital 42
  • 43. 43
  • 44. 44
  • 45. Strategy #6: Find and subscribe to key content aggregators Time commitment: 1 minute 45
  • 46. My favorites: PRTini Re/Code Talking Points (of course! ) 46
  • 47. 47
  • 48. 48
  • 49. Strategy #7: Subscribe to Digg daily Time commitment: 1 minute 49
  • 50. 50
  • 51. 51
  • 52. 52
  • 53. Consume 53
  • 54. Strategy #8: Hear content when youre confined. Time commitment: 30-45 minutes (but WHILE youre doing something else). 54
  • 55. Over lunch While youre doing basic tasks In the car On the train 55
  • 56. Podcasts to try out: Social Pros Podcast For Immediate Release Social Media Marketing Podcast Talking Points Podcast 56
  • 57. Apps to listen: Podcasts (free) Pocket Casts ($2.99) Instacast ($4.99) Downcast ($1.99) 57
  • 58. Strategy #9: Turn your phone/tablet into a mobile-content-consumption machine Time commitment: 15-20 minutes per day. 58
  • 59. Zite (Reader) Flipboard (Reader) Pocket (Read later) 59
  • 60. 60
  • 61. 61
  • 62. 62
  • 63. Bookmark 63
  • 64. 64 Strategy #10: Develop an air-tight bookmarking system Time commitment: (Built-in to scanning time)
  • 65. 65 I use Diigo
  • 66. 66 But you can also use: Delicious Evernote Instapaper Even Pinterest
  • 67. 67
  • 68. 68
  • 69. 69
  • 70. 70
  • 71. 10 strategies. 45 minutes. 71
  • 72. SCAN #1: Blow through a bundle of blogs. #2: Peruse LinkedIn Pulse. #3: Only use Twitter lists when using Twitter. #4: Create or join key Facebook Groups. #5: Subscribe to 4 e-newslettersno more. #6: Subscribe to Digg daily. #7: Find and subscribe to key content aggregators. CONSUME #8: Hear content when youre confined. #9: Turn your phone into a mobile-content-consumption machine. BOOKMARK #10: Develop an air-tight bookmarking system. 72
  • 73. Now USE! 73
  • 74. Questions? 74
  • 75. More: Subscribe: arikhanson.com Email: arik@arikhanson Tweet: @arikhanson 75