How to Keep Up with Social Media in 30 Minutes a Day of Less

Download How to Keep Up with Social Media in 30 Minutes a Day of Less

Post on 01-Nov-2014

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10 strategies for how to keep up with social media trends, tools and information--in 30 minutes a day or less.

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<ul><li> 1. How to Stay on Top of Social Media in 30 Minutes a Day August 14, 2014 Arik C. Hanson Principal, ACH Communications </li> <li> 2. A little about me 2 </li> <li> 3. The Problem 3 </li> <li> 4. 4 </li> <li> 5. 5 </li> <li> 6. 6 </li> <li> 7. But: Need to stay one step ahead Need info to do your job effectively Want to stay smart about trends 7 </li> <li> 8. Plus: Social is just a part of our everyday jobs now, as communicators and marketers 8 </li> <li> 9. Framework: Scan Consume Bookmark Use 9 </li> <li> 10. 10 strategies. 45 minutes. 10 </li> <li> 11. Giddy-up! 11 </li> <li> 12. Scan 12 </li> <li> 13. 13 Strategy #1: Browse a bundle of blogs. Time commitment: 5 minutes. </li> <li> 14. 14 My secret weapon: Feedly </li> <li> 15. 15 </li> <li> 16. 16 </li> <li> 17. 17 </li> <li> 18. 18 </li> <li> 19. 19 </li> <li> 20. 20 </li> <li> 21. 21 </li> <li> 22. 22 </li> <li> 23. 23 </li> <li> 24. 24 Categories and favorite blogs </li> <li> 25. 25 Advertising Mainstays: Adrants AdFreak Blogs you havent heard of before: The Ad Contrarian The Copyranter Local flavor: Minneapolis Egotist </li> <li> 26. 26 PR: Mainstays: Spin Sucks SHIFT Communications Blog Blogs you havent heard of before: The Future Buzz Local flavor: Communications Conversations </li> <li> 27. 27 Social media: Mainstays: Convince &amp; Convert (Jay Baers blog) Social Media Examiner Grow (Mark Schaefers blog) Blogs you havent heard of before: V3 Blog (Shelly Kramers blog) Danny Browns blog </li> <li> 28. 28 Tools: Mainstays: All Facebook/Inside Facebook The LinkedIn Blog Twitter Blog Blogs you havent heard of before: Post Planner Jon Loomer Shoutlet Blog </li> <li> 29. 29 News sites: Digiday ReadWriteWeb Engadget Social Media Examiner Note whats NOT on this list </li> <li> 30. 30 </li> <li> 31. 31 Strategy #2: Peruse LinkedIn Pulse. Time commitment: 2 minutes. </li> <li> 32. 32 </li> <li> 33. 33 </li> <li> 34. 34 Strategy #3: ONLY use targeted Twitter lists when using Twitter. Time commitment: 3 minutes </li> <li> 35. Potential categories: Fellow University of Minnesota communicators Twin Cities thought leaders Industry sites (@mimatweet, @mediabistro) PR bloggers (@kellyecrane, @shonali, @ginidietrich) Event speakers (MIMA speakers, SMB speakers) Social media/digital thought leaders (@jaybaer, @shelholtz) 35 </li> <li> 36. 36 </li> <li> 37. 37 </li> <li> 38. Subscribe to OTHER peoples lists: Social Media Divas (@leeodden) Social Media Top List (@scottmonty) Social Media Smarties (@susanbeebe) Most Influential in Tech (@scobleizer) 38 </li> <li> 39. Strategy #4: Create or join key Facebook groups. Time commitment: 3 minutes 39 </li> <li> 40. 40 </li> <li> 41. Strategy #5: Subscribe to 4 industry e-newslettersno more. Time commitment: 1 minute 41 </li> <li> 42. My favorites: PRDaily PSFK SocialMedia.org Scott Montys This Week in Digital 42 </li> <li> 43. 43 </li> <li> 44. 44 </li> <li> 45. Strategy #6: Find and subscribe to key content aggregators Time commitment: 1 minute 45 </li> <li> 46. My favorites: PRTini Re/Code Talking Points (of course! ) 46 </li> <li> 47. 47 </li> <li> 48. 48 </li> <li> 49. Strategy #7: Subscribe to Digg daily Time commitment: 1 minute 49 </li> <li> 50. 50 </li> <li> 51. 51 </li> <li> 52. 52 </li> <li> 53. Consume 53 </li> <li> 54. Strategy #8: Hear content when youre confined. Time commitment: 30-45 minutes (but WHILE youre doing something else). 54 </li> <li> 55. Over lunch While youre doing basic tasks In the car On the train 55 </li> <li> 56. Podcasts to try out: Social Pros Podcast For Immediate Release Social Media Marketing Podcast Talking Points Podcast 56 </li> <li> 57. Apps to listen: Podcasts (free) Pocket Casts ($2.99) Instacast ($4.99) Downcast ($1.99) 57 </li> <li> 58. Strategy #9: Turn your phone/tablet into a mobile-content-consumption machine Time commitment: 15-20 minutes per day. 58 </li> <li> 59. Zite (Reader) Flipboard (Reader) Pocket (Read later) 59 </li> <li> 60. 60 </li> <li> 61. 61 </li> <li> 62. 62 </li> <li> 63. Bookmark 63 </li> <li> 64. 64 Strategy #10: Develop an air-tight bookmarking system Time commitment: (Built-in to scanning time) </li> <li> 65. 65 I use Diigo </li> <li> 66. 66 But you can also use: Delicious Evernote Instapaper Even Pinterest </li> <li> 67. 67 </li> <li> 68. 68 </li> <li> 69. 69 </li> <li> 70. 70 </li> <li> 71. 10 strategies. 45 minutes. 71 </li> <li> 72. SCAN #1: Blow through a bundle of blogs. #2: Peruse LinkedIn Pulse. #3: Only use Twitter lists when using Twitter. #4: Create or join key Facebook Groups. #5: Subscribe to 4 e-newslettersno more. #6: Subscribe to Digg daily. #7: Find and subscribe to key content aggregators. CONSUME #8: Hear content when youre confined. #9: Turn your phone into a mobile-content-consumption machine. BOOKMARK #10: Develop an air-tight bookmarking system. 72 </li> <li> 73. Now USE! 73 </li> <li> 74. Questions? 74 </li> <li> 75. More: Subscribe: arikhanson.com Email: arik@arikhanson Tweet: @arikhanson 75 </li> </ul>