How to Stay on Top of Social Mediain 30 Minutes a Day

August 14, 2014

Arik C. HansonPrincipal, ACH Communications

A little about me…

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The Problem

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But:– Need to stay one step ahead– Need info to do your job effectively– Want to stay smart about trends

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Plus: Social is just a part of our everyday jobs now, as communicators and marketers

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Framework:

• Scan• Consume• Bookmark• Use

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10 strategies.45 minutes.

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Giddy-up!

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Scan

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Strategy #1: Browse a bundle of blogs.

Time commitment: 5 minutes.

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My secret weapon: Feedly

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Categories and favorite blogs

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• Advertising• Mainstays:

• Adrants• AdFreak

• Blogs you haven’t heard of before:• The Ad Contrarian• The Copyranter

• Local flavor:• Minneapolis Egotist

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• PR:• Mainstays:

• Spin Sucks• SHIFT Communications Blog

• Blogs you haven’t heard of before:• The Future Buzz

• Local flavor:• Communications Conversations

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• Social media: • Mainstays:

• Convince & Convert (Jay Baer’s blog)• Social Media Examiner• Grow (Mark Schaefer’s blog)

• Blogs you haven’t heard of before:• V3 Blog (Shelly Kramer’s blog)• Danny Brown’s blog

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• Tools: • Mainstays:

• All Facebook/Inside Facebook• The LinkedIn Blog• Twitter Blog

• Blogs you haven’t heard of before:• Post Planner• Jon Loomer• Shoutlet Blog

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• News sites:• Digiday• ReadWriteWeb• Engadget• Social Media Examiner• Note what’s NOT on this list…

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Strategy #2: Peruse LinkedIn Pulse.

Time commitment: 2 minutes.

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Strategy #3: ONLY use targeted Twitter lists when using Twitter.

Time commitment: 3 minutes

Potential categories:• Fellow University of Minnesota communicators• Twin Cities thought leaders• Industry sites (@mimatweet, @mediabistro)• PR bloggers (@kellyecrane, @shonali, @ginidietrich)• Event speakers (MIMA speakers, SMB speakers)• Social media/digital thought leaders (@jaybaer, @shelholtz)

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• Subscribe to OTHER people’s lists:– Social Media Divas (@leeodden)– Social Media Top List (@scottmonty)– Social Media Smarties (@susanbeebe)– Most Influential in Tech (@scobleizer)

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Strategy #4: Create or join key Facebook groups.

Time commitment: 3 minutes

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Strategy #5: Subscribe to 4 industry e-newsletters—no more.

Time commitment: 1 minute

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My favorites:• PRDaily• PSFK• SocialMedia.org• Scott Monty’s This Week in Digital

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Strategy #6: Find and subscribe to key content aggregators

Time commitment: 1 minute

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My favorites:– PRTini– Re/Code– Talking Points (of course! )

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Strategy #7: Subscribe to Digg daily

Time commitment: 1 minute

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Consume

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Strategy #8: “Hear” content when you’re “confined”.

Time commitment: 30-45 minutes (but WHILE you’re doing something else).

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• Over lunch• While you’re doing basic tasks• In the car• On the train

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• Podcasts to try out:– Social Pros Podcast– For Immediate Release– Social Media Marketing Podcast– Talking Points Podcast

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Apps to listen:• Podcasts (free)• Pocket Casts ($2.99)• Instacast ($4.99)• Downcast ($1.99)

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Strategy #9: Turn your phone/tablet into a mobile-content-consumption machine

Time commitment: 15-20 minutes per day.

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• Zite (Reader)• Flipboard (Reader)• Pocket (Read later)

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Bookmark

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Strategy #10: Develop an air-tight bookmarking system

Time commitment: (Built-in to scanning time)

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I use Diigo

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But you can also use:• Delicious• Evernote• Instapaper• Even Pinterest

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10 strategies. 45 minutes.

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SCAN• #1: Blow through a bundle of blogs.• #2: Peruse LinkedIn Pulse.• #3: Only use Twitter lists when using Twitter.• #4: Create or join key Facebook Groups. • #5: Subscribe to 4 e-newsletters—no more.• #6: Subscribe to Digg daily.• #7: Find and subscribe to key content aggregators.

CONSUME• #8: “Hear” content when you’re “confined”.• #9: Turn your phone into a mobile-content-consumption machine.

BOOKMARK• #10: Develop an air-tight bookmarking system.

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Now USE!

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Questions?

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More:– Subscribe: arikhanson.com– Email: arik@arikhanson– Tweet: @arikhanson

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