social media in 30 minutes a day

SOCIAL MEDIA DONE RIGHT IN JUST 30 MINUTES A DAY

#SM4NP

ARCHITECT YOUR SUCCESSBUILD FOR STRENGTH & FLEXIBILITYMOVE INKEEP IT MAINTAINED

The Steps:

ARCHITECT YOUR SUCCESSStep One:

A social media strategy map helps your organization think through objectives, audience, content, strategy, tools, and measurement to support your organization’s communications and Internet strategy.

Start with Strategy

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Strategy Step by Step

• Objectives• Audience• Integration• Tools and Tactics• Measurement

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Objective

•What do you want to accomplish with social media?

•Describe how your social media objective supports or links to a specific goal from your organization’s strategic plan

Give Your Social Media Objective An IQ Test!

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Organization Goal: Increase online ticket salesSocial Media Goal: Increase online community actions by 25% in one season.

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Strategy Step by Step

• Objectives• Audience• Integration• Tools and Tactics• Measurement

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1. Who must you reach with your social media efforts to meet your objective? Why this target group?

2. Is this a target group identified in your organization’s communications plan?

3. What do they know or believe about your organization or issue? What will resonate with them?

4. What key points do you want to make with your audience?

Audience

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BUILD FOR STRENGTH & FLEXIBILITYStep Two:

Strategy Step by Step

• Objectives• Audience• Integration• Tools and Tactics• Measurement

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AudienceObjective

One Wayemail

search engineads

SocialListening

ConversationConnecting

HomebaseWeb Site

An Integrated Strategy

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California State Parks Foundation• May 2009• 100 Park Closures Imminent• 500 Facebook Fans• Mostly Direct Mail Supports

New Strategy:Reach younger supporters to prepare for a ballot initiative to protect California parks.

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Integrated Components

Home BaseWeb site redesign

to emphasize:• Petition• Facebook• Donations

One Way“Urgent Grams”

to:• High Dollar

Donors• Other Members• Prospects

Social• Facebook

Welcome Page• Fan Videos on

YouTube

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Integrated Looks & Message

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MOVE INStep Three:

Strategy Step by Step

• Objectives• Audience• Integration• Tools and

Tactics• Measurement

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LISTENING

LISTENING WITH RSS

LISTENING WITH RSS

LISTENING WITH ALERTS

LISTENING WITH TWITTER

LISTENING DASHBOARD

LISTENING DASHBOARD

JOINING

JOINING WITH COMMENTS

JOINING WITH COMMENTS

JOINING WITH SIGNPOSTS

CREATING

CREATING PROFILES

CREATING REAL PROFILES

CREATING ENGAGING PROFILES

CREATING VALUABLE PROFILES

CREATING CONTENT

Strategy Step by Step

• Objectives• Audience• Integration• Tools and Tactics• Measurement

More Resources• Allfacebook.com• John Haydon/Inbound Zombie: The

Complete Facebook Guide For Small Non-Profits

• BethKanter.org• Case Foundation: Social Media 101• Idealware Social Media Decision Making

Guide

RESOURCESTemplates:Community Map Template: http://bit.ly/DIYcommunity Content Map Template: http://bit.ly/DIYtemplate Metrics Template: http://bit.ly/DIYmetrics

Books & Collections:We Are Media: http://wearemedia.org Social by Social: http://socialbysocial.com #SOCIALMEDIA NONPROFIT tweet Book01:

http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.phpManaging Technology to Meet Your Mission:

http://www.amazon.com/Managing-Technology-Meet-Your-Mission/

Thank You!

Holly RossED / NTEN

holly@nten.orgTwitter.com/ntenhross

Facebook.com/nten.org