Jump Start Your Social Media Efforts in 60 Minutes Per Day or Less !

Download Jump Start Your Social Media Efforts in 60 Minutes Per Day or Less !

Post on 13-Feb-2016

27 views

Category:

Documents

0 download

Embed Size (px)

DESCRIPTION

Jump Start Your Social Media Efforts in 60 Minutes Per Day or Less !. Presenters: Christopher Bell, Good Counsel Homes Mark Loux , Douglas Shaw & Associates. What social media Sites are you currently using?. What are you struggling with most in maximizing your Social Media Efforts?. - PowerPoint PPT Presentation

TRANSCRIPT

PowerPoint Presentation

Jump Start Your Social Media Efforts in 60 Minutes Per Day or Less!Presenters:Christopher Bell, Good Counsel HomesMark Loux, Douglas Shaw & Associates1What social media Sites are you currently using?Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 22What are you struggling with most in maximizing your Social Media Efforts?Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 33What Do you hope to take home from this session?Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 44

Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 55MESSAGING PYRAMID

Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 6

Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 7

Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 8Strategic OverviewContent: Create compelling content that people want to relate toConnection: Develop Relationships with potential supporters, volunteers, brand ambassadorsConversation: Facilitate ongoing conversationConversion: Deliver clear and impactful calls to action and increase conversion from marketing messagesConsistency: This isnt a one time effortJump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 9

Page 10Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013

Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 11Do you have something relevant to say?Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 12Its only junk if its irrelevant to me.Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 13

Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 14

Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 15

Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 16

Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 17

Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 18

Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 19

Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 20

Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 21

Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 22

Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 23IMPROVING CONVERSATIONIn most messaging there arent relevant calls to action. Meaning, theres nothing I can do right now. This presents a problem when people are prime for the next thing and theres no clear pathway.Establishing the four cs is all about conversion and turning the crank (Consistency)Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 24

Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 25

ConsistencyJump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 26Improving ConsistencyBuild RelationshipsDont DisappearGet FeedbackLook for other meaningful ways to connectDont tell competing storiesBecome a great storytellerJump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 27JoiningListeningSharingJump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 2828Any tools available to help us listen and communicate?Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 2929Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 30

30Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 31

31Truths about Social MediaWhile the actual out-of-pocket costs are low, if you want to make an impression and move opinion you have to invest time.Your reward is correlated to the time you invest. If you arent creating conversations, youre just noise in the marketplace.Social Media is mobile!Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 32Truths about Social MediaWe can easily get hung up on the tools and apps and lose focus on the message.Each Social Media site has its strengths and weaknesses. Maximize the strengths!You dont need an active profile on every Social Media site. Focus.We need to learn the act of selflessness if were going to get good.Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 33Truths about Social MediaIts not complicated.Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 34

Putting Theory into PracticeA Practical Case StudyJump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 35Good Counsel in social mediaA Practical Case StudyJump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 36Questions?Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 37Contact Us:Mark LouxSr. Vice President Strategy & AnalyticsDouglas Shaw & Associates1717 Park St., Suite 300Naperville, IL 60563www.DouglasShaw.com(630) 901-2291@MARKL44Christopher BellExecutive DirectorGood Counsel HomesP.O. Box 6068Hoboken, NJ 07030www.goodcounselhomes.org (201) 795-0637@GoodCounselOrg

Jump Start Your Social Media in 60 Minutes per DayNational Catholic Development Conference 2013Page 38