how to connect and converse with your customers using social media
Post on 13-May-2015
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Converse and Connect with your Customers using Social Media
@AmyStarkStark ReAlity Check
Overview
• Plan• Policy• Connect• Converse• Resources
Before you Connect and
Converse with your Customers
on Social Media
--Be sure to have a Plan and a
Policy #GovD13 #SRC
Tweet Sized Takeaways
#GovD13 #SRC
http://issuu.com/govloop/docs/digitalgovguides/36
http://docs.cdn.marketo.com/Social-Media-Plan-Template.pdf?url=/
library/Social-Media-Plan-Template.pdf
http://www.ctg.albany.edu/publications/guides/social_media_policy/social_media_policy.pdf
Post Internet Time
Social Media Plan Basics
• Digital Properties Spreadsheet
• List Influential Stakeholders
• Digital Post Planner
Digital Property Spreadsheet
http://www.dailykos.com/story/2013/04/19/1203217/-Texas-fertilizer-plant-was-storing-highly-explosive-ammonium-nitrate
http://www.startribune.com/nation/203841391.html?refer=y
List Influential Stakeholders
For Maximum Impact Make a List and Engage with
InfluentialStakeholders
#GovD13 #SRC
Digital Post Planner
http://www.gemwebb.com/what-is-a-social-media-marketing-calendar/
https://www.box.com/s/mrlckv75oczals7atnx9
Who Posting / Listening What Content -- SourcesWhere Social Media PlatformWhen Set Expectations
Social Media Policy Basics
• Public CYA Policy
• T H A R G
• Karma Squared
Public C Y A Policy
https://www.facebook.com/434ARW/info
Public C Y A Policy434th Air Refueling WingAboutAboutThis is the official fan page of the 434th Air Refueling Wing. Please visit our official webpage at www.grissom.afrc.af.mil. Also, follow us on Twitter @434ARW.Basic InfoFounded October 1, 1942Location Bunker Hill, IN 46971Public Transit Welcome to the 434th Air Refueling Wing’s official Facebook fan page. We will post the most recent news, videos, photos and blog posts from our Airmen throughout the world. For more information, please visit our official home page at http://www.grissom.afrc.af.mil/.
The 434th Air Refueling Wing, equipped with KC-135R Stratotanker aircraft, is one of the key aerial refueling units in the Air Force Reserve Command. From its home at Grissom Air Reserve Base, Ind., the wing and its people travel around the world in support of various Air Force operations and contingencies.
The mission of the 434th Air Refueling Wing is to develop and maintain the operational capability of its units and train reservists for worldwide duty.
The 434th Air Refueling Wing regularly participates in exercises and front-line operations to support America's national interests. The Air Force Reserve Command provides a substantial portion of the Department of Defense's total aerial refueling capability. Hence, the 434th receives its share of taskings both during peacetime and times of crisis to support our nation's active duty military forces.
While this is an open forum, please remember it's also a family friendly one, so please keep your comments and wall posts clean. In addition to keeping it family friendly, we ask that you follow our posting guidelines here. If you don't comply, your message will be removed:
-We do not allow graphic, obscene, explicit or racial comments or submissions, nor do we allow comments that are abusive, hateful or intended to defame anyone or any organization.
-We do not allow solicitations or advertisements. This includes promotion or endorsement of any financial, commercial or non-governmental agency. Similarly, we do not allow attempts to defame or defraud any financial, commercial or non-governmental agency.
-We do not allow comments that suggest or encourage illegal activity.
-You participate at your own risk, taking personal responsibility for your comments, your username and any information provided.
Finally, the appearance of external links on this site does not constitute official endorsement on behalf of the U.S. Air Force Reserve, U.S. Air Force or Department of Defense.
Interested in social media and the 434th Air Refueling Wing? Follow us on Twitter @434ARW (http://twitter.com/434ARW).
Thank you for your participation and feel free to send us comments or suggestions on what you’d like to see or read about.
Carefully describe the types
of posts that will be deleted
and encourage dialog - good
and bad. #GovD13 #SRC
T H A R G
Karma Squared
Retweet
Share
Like
CommentEngag
em
en
t Reply
Engag
em
ent
Engagem
ent
=)
Eng
agem
ent
Engagem
ent
Engagem
ent
Connecting
EmailWebsite
DatabasesTraditional
Content
http://www.slideshare.net/digiphile/social-media-and-government
http://www.flickr.com/search/?w=usg&q=&m=text
http://www.slideshare.net/martinmartysmith/storytelling-new-seo
http://bit.ly/ConfessionECard
Audience
Topics About Your Bailiwick
New Star Wars Movie
SWEET SPOT
Conversing
YourBailiwick
http://cuteoverload.com/2009/06/16/live-from-the-ibkc-fundraising-headquarters/
2012 Winners -- Most Influential Dame – Leanne Hoagland Smith
Most Influential Dude – Pete The PlannerMost Influential Up & Comer – Steven Shattuck
Nicest Social Media Peep – Erik DeckersMost Ethical – Dr. Greg Magnusson
Grooviest – Leah BeattyBest In Show – Orville Redenbacher Statue
2010 Winners -- Most Influential Dude -- Dave Woodson
Most Influential Dame -- Nicole Misencik Most Influential Up & Comer -- Paul Poteet
Nicest Social Media Peep -- Richard OrelupMost Ethical -- Firebelly Marketing - Duncan Alney
Grooviest -- West Coast Tacos
2009 Winners - Most Influential Dame -- Kathy SippleMost Influential Dude -- Chuck GoseMost Influential Up & Comer -- Chad Richards
2011 Winners -- Most Influential Dame - Leslie BaileyMost Influential Dude - Kevin MullettMost Influential Up & Comer - Muhammad YasinNicest Social Media Peep -- Heather SchoeglerMost Ethical -- @BeTheLink - Andrew HoffmanGrooviest -- @EvansvilleWatch - Bill MerkelBest In Show -- Butler Blue II
When you tap into your community for engagement
ideas it fosters Brand Advocacy
aka Social Media Gold#GovD13 #SRC
RESOURCES
http://www.youtube.com/government101
https://twitter.com/gov/us-senate/members
Resources
http://socialmediagovernance.com/policies.phpAsk Questions
The only way to stop the spread of misinformation on
social media is to flood the space with truth. #GovD13
#SRC
@AmyStarkStark ReAlity Check
One Last Thought
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