The Customer Search Engine for Social Mediawww.needtagger.com

We connect sales & marketing pros with prospects & customers during critical moments of need.

Who is ?

Social Selling Is Here To Stay

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Social Prospecting

Faster Closing

Lead Nurturing

Fact: you are connected to less than 10% of your socially-active prospects

Prediction: most will never connect.

The Challenge With Social Prospecting

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How will you reach the other 90%?

• Networking? Yes! (if you can) LinkedIn is awesome.

• Fans and followers? they rarely engage (1% per post)

• Display ads? they interrupt or are ignored (<1% CTR)

• Influencers? not dependable, and take a lot of work

The Challenge With Social Prospecting

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Social prospecting for front-line professionals– For sales pros, lead generators, customer service reps, business owners, etc.– Monitor: identify people who need your offerings, content and assistance– Engage: solve problems, answer questions, share content - and sell– Analyze: market demand over time, traffic generated

Natural and cost-effective– Intent Marketing: connect with people during moments of need– Save time monitoring– 20% CTR; less than $1 per click– Pricing starts at $20 / mo per user (5 streams)

Simple and convenient– 100% self-service & easy to customize– 5-minute setup– Daily email alerts– API available soon; CRM integrations planned.

NeedTagger connects you with people who need your products, services and assistance right now.

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NeedTagger identifies people on Twitter expressing needs (intent) related toyour business. You tag prospects by following, listing, re-tweeting or offering content/advice.Prospects click on your links, visit your landing page, reply & follow you back. Now you’re connected.

How NeedTagger Works

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Old-Fashioned Prospecting – For Social Media

(back of our business card)

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Capture leads, generate traffic and help people solve problems.Real-Time Engagement Panel

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Our Anti-Spam policy

Create Streams for Specific Markets & Objectives

Works like a Customer Search Engine.5-Minute Setup

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Our Anti-Spam policy

Target Prospects by

– Industry

– Conversation Type (intent)

– Discussion Topics (keywords)

– Location (2 types of filters)

– Profile / Bio (job title, interest)

Track market demand for your stuff over time. Unique Analytics

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Our Anti-Spam policy

Twitter Prospecting Options Compared

Twitter Marketing Option Reach Targeting

Time to Value CTR Cost

Outreach Marketing(direct)

People who need you right now (90%)

Intent,Profile,Geo

5 mins 5%-83% $ 20 per mo/user< $1.00 CPC

Share content with followers(earned)

People who follow you (<10%)

Interests Months <1% $2,000-7,500 / mo.(example)

Promoted Tweets & Accounts (paid)

People who may be interested in your content

Interests, Demo, Geo

5 mins <1%*or

3-5%**

$2.50 to $4.00 CPF$0.75 to $1.50 CPE

CPC = cost per clickCPF = cost per followerCPE = cost per ‘engagement’ (reply, retweet, share, click, DM)

* In timeline, several independent studies ** In search results, per Jack Dorsey, June 2012

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We offer the most direct way to reach prospects on Twitter.

• Intent-filtered streams• Direct to prospect• Address their needs• Greater reach• Job-specific streams

• Save time• <$1 per click• 5-80% CTRs• More leads• Easy to deploy

How It’s Different Benefits

Intent Marketing is marketing a product or a service based on the consumer’s intent to adopt, purchase or consume that particular service which may have been either explicitly or implicitly conveyed by the subscriber. - Wikipedia

Benefits of Marketing to Intent

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A Greenfield OpportunityEvery day, millions of people express commercially relevant needs in social media. This ‘latent demand’ is mostly ignored by businesses.

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150 million needs expressed per month

Doubling every year

Testimonials

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From our customers (unsolicited)

How To Introduce Yourself to a Prospect on Twitter

See more Customer examples in our Pinterest gallery.

NeedTagger users doing it right.

Learn More

On the web:

Available in HootSuite (see App Directory)On our blog• How To Create A Customer Prospecting Stream• 10 Ways To Introduce Yourself to a Prospect On Twitter

Customer Service Center• http://needtaggerinc.zendesk.com/home

Create your first stream now (for Free)• http://app.needtagger.com/get-started