social photography: visual storytelling to connect with customers

Download Social Photography: Visual Storytelling to Connect With Customers

Post on 16-Apr-2017



Art & Photos

0 download

Embed Size (px)


Social Photography Visual Storytelling

Sheila ScarboroughTourism Currents


What's In This For You?

Better storytelling that connects with customers

Joy & universal language of visual sharing

More content in less time

SEO (Search Engine Optimization) boost


Disclaimer . I'm self-taught


You can do this, too!






A boy balances on a surfboard & catches his very first wave, near Diamond Head


On Facebook, people Like photo updates twice as much as text updates.

Ragan link: Photos & video drive the most engagement


Other ways to tell visual stories



Instagram is....

A Micro Art Gallery


Tips for Instagram

Severe cropping drives composition

Slow data rates make it hard to share

It's a mobile-first platform

Most only use a few filter options

Mashable link: Which filter when

Easy to Like & Comment on the go

** Bought by Facebook


Foodspotting is.

Grinds Porn(so ono!)


Tips for Foodspotting

Spot unique food or drinks

Locals are a huge help!

Use Macro setting for close-ups

Slow data rates/GPS can hamper

Dim restaurant lighting a problem

Easy to Like & Comment on the go


Foursquare & Yelp


Foursquare/Yelp are.

I was here.You should go!


Tips for Foursquare/Yelp

Check-in & review photos are more service-oriented

Exterior shots ---> Is this the right place?

Interior shots ---> What's it like inside there?



Savannah, Georgia CVB


Columbus, Ohio CVB

Pinterest is....

A Digital Inspiration Board


Tips for Pinterest

Hugely, suddenly popular

Some legal concerns with pins

NOT the place to be hard-sell

Destination marketing hot there

Anne Hornyak Link: DMOs on Pinterest (Google Doc)


Don't Forget Old School

Photos to TwitterTwitpic, Lockerz, Yfrog, others

Easy from your phone

Photos to Facebook PagesTIP: use email to send photos from phone

Each Page has unique email address

Works in low data rate areas

Can do it from feature/flip phones, too


Even MORE Old School:

Go offline with photo walks


Use snail mail for your pics


Lots of photos?Create an Animoto video out of them


No time for all this?

Create once, use over and over

Now that you're a photographer, learn to think like one



Your last move before shooting with a phone camera?

Wipe off the lens.


Big social photography benefit:


(Search Engine Optimization)



A photo is a story

Your phone = publishing machine

Create once, use many times

Think like a photographer

Give search engines descriptive text for SEO


Photo Credits

All photos my own except....

Me with camera: BJMcCray on Flickr CC

Boy surfing: Waikiki Beach Services

Screaming woman: kandyjaxx on Flickr CC


Thank You!


Tourism Currents




View more >