assurebridge - connect customers to supply chain applications - marketing presentation

Oleg Cohen

[email protected]

AssureBridgeB2B Single Sign-On (SSO) Made Easy

Your Company

ACME Needs SSO

Integration Assistance

ACME Customer

mailto:[email protected]

AGENDA

Business Problem

What is AssureBridge

Value Proposition

Demo

AssureBridge Difference

Business Problem –Your customers connect to disparate Supply Chain Management applications

Your Company

ACME Needs SSO

Integration Assistance

ACME Customer

Customer Need

BUSINESS DRIVER:

To expand online offerings by connecting with

multiple partners’ Web based services

CUSTOMER PAINS:

Risk of losing profitable business opportunity

Partners lack ability to implement SSO quickly

Partner can’t support SSO standards

Technical staff is forced to support partner IT

CUSTOMER NEED:

Implement and support multiple partner SSO connections

Partner 2Partner 2

Your Site

Partner 2Partner 1

?

AssureBridge Offering – SSO Exchange

Fully-Managed Hosted

Single Sign-On Service

Connects to partners’ business Web applications

Powers seamless SSO between your

web applications and your partners’

Provides professional setup, configuration,

troubleshooting, and monitoring

by AssureBridge experts

Our customers:

Value Proposition – Consistent DeliveryO

UR

ST

RE

NG

TH

S

Consistent

Delivery

Va

lue

Pro

po

sit

ion

Customer Satisfaction

Reliable

Hosting

Expertise

• Painlessly integrate with multiple service partners

Our customers:

Value Proposition – ExpertiseO

UR

ST

RE

NG

TH

S

Consistent

Delivery

Va

lue

Pro

po

sit

ion


Reliable

Hosting

Expertise


Are shielded from supporting inexperienced partner IT staff

Value Proposition – SupportO

UR

ST

RE

NG

TH

S

Consistent

Delivery

Va

lue

Pro

po

sit

ion


Reliable

Hosting

Expertise

Our customers:

Are shielded from supporting inexperienced partner IT staff


Leverage fault-tolerant infrastructure and expert support to maximize service uptime

Value Proposition – Cost SavingsO

UR

ST

RE

NG

TH

S

Consistent

Delivery

Va

lue

Pro

po

sit

ion


Reliable

Hosting

Expertise

Our customers:

No longer required to invest into hiring and retaining expensive and hard-to-find experts


Leverage fault-tolerant infrastructure and expert support to maximize service uptime

Benefit from

timely Internet

SSO solution

with lowest

support costs

AssureBridge Positioning

For online businesses who manage multiple

partner SSO connections

SSO Exchange is an affordable

full-service hosted solution

that delivers the most reliable standards-compliant

SSO functionality with the least amount of effort

To enable high level of

customer and partner satisfaction

and the growth of their business

DEMO*AssureBridge SSO Solution

* Demo Screenshots are available in the Appendix

Secure Internet SSO is Highly Complex

Speedy Rent-A-Car Domain (https://www.speedyrental.com)

Reliable Insurance Domain (https://www.reliableinsurance.com)

IDM

Speedy Rentals Secure Partner Site

SAML Identity Provider (IDP)

Reliable Insurance

SAML Service Provider (SP)

Customer

Link to Rent a Car

Step 1a: User logs into Reliable Site Step 1b: User Clicks on Rent-A-Car Site Link

Step 2a: Portal Sends Request to IDP Step 2b: IDP gets attributes, builds SAML Assertion , signs with a Partner A’s Private Key

1

2

3

4

7

8

Custom SSO Plug-in

Application Component

9

5

6

Step 3: IDP Redirects to Browser with a SAML artifact token

Step 4: User Browser redirects artifact token to SAML SP

Step 5: SP requests SAML assertion via a SOAP service

Step 6: IDP returns SAML assertion via a SOAP service

Step 7a: SP validates SAML Assertion Cryptographic signatureStep 7b: SP send s browser secure SAML token with encrypted user attributes

UserStore

UserStore

Step 8: Browser redirect User to Speedy Rental site with secure SAML token in request

Step 9: Decodes the token, extracts user info and binds into Portal session context.

Secure and reliable Internet SSO involves many

complex interactions among multiple

distributed parties. AssureBridge shields your

partners from these complexities.

Key SSO Challenges

Expertise

True experts are hard to find

Knowledge gaps are risky

Time-To-Market

Build, implement, and integrate

Negotiate and coordinate with partners

Security

Potential legal and audit exposure

Data privacy protection

issues

Operations

SSO issues = customer dissatisfaction

SSO issues require complex troubleshooting

Key SSO Challenges – Expertise

Security



issues

Operations



Time-To-Market



Expertise

True experts are hard to find

Knowledge gaps are risky

AssureBridge Solution – Expertise

Time-To-Market



Security



issues

Operations



Expertise

SSO protocolconfiguration

Web applicationintegration

Key SSO Challenges – Time-To-Market

Security



issues

Operations



Time-To-Market



Expertise



AssureBridge Solution – Time-To-Market

Security



issues

Expertise



Time-To-Market

Rapidprovisioning

Lightweight SSO adapters

Integration test harness

Operations



Key SSO Challenges – Security

Expertise



Time-To-Market

Rapidprovisioning



Security



issues

Operations



AssureBridge Solution – Security

Operations

SSO issues = relationship problems


Expertise



Time-To-Market

Rapidprovisioning



Security

Leveragesindustry standards

Secure multi-tenant platform

Fully auditable system

Operations



Key SSO Challenges – Operations

Expertise



Time-To-Market

Rapidprovisioning



Security




Operations



AssureBridge Solution – Operations

Expertise



Time-To-Market

Rapidprovisioning



Security




Operations

24x7 support

Robust enterprise-class platform

Early warning system

Triage

Summary

AssureBridge rapidly delivers reliable

SSO empowering you to:

Consistently connect with partners in record time

Support many SSO partners without draining staff

Provide your customers with a rock-solid solution

Offer your partners an SSO solution they can afford

Q&A

What are your questions?

For additional information, including a personalized demo

please contact

Oleg CohenAssureBridge, Inc.

[email protected]

617-455-7927

Visit our Web Site at:

http://www.assurebridge.com

mailto:[email protected]

http://www.assurebridge.com/

APPENDIX

How do we solve the problem?Without AssureBridge

Partner A Partner B

Web Site A

Commercial

SSO Product

($$$)

Web Site B

Home-Grown

SSO Product

($$)

Integration ($$) Integration ($)

SSO Infrastructure

+ Operations ($$)

SSO Infrastructure

+ Operations ($)

How do we solve the problemUsing AssureBridge Services

Partner A Partner B

Web Site A

SSO Exchange:

Hosted AssureBridge SSO Services

Robust & Reliable Infrastructure

World-Class Operations

Web Site B

Integration ($) Integration ($)

($)

DEMOAssureBridge SSO Solution for Reliable Insurance

Business Case

• Speedy Rental is a small regional provider

• Reliable Insurance is a large national company

• Reliable Insurance wants to expand its Web offering by

including Speedy’s online rental services

• Reliable has implemented a SAML-based enterprise

Internet SSO platform

• Reliable requires all its partners to support seamless

standards-based logon for its customers

• Speedy lacks ability to develop and maintain its own

SSO solution and is asking Reliable to assist

• Reliable Insurance recommends AssureBridge to

Speedy so it can connect reliably and affordably

BEFORE SINGLE SIGN-ONDemo

No SSO Experience – Login Page

Log into

Your Site

No SSO Experience – Partner Link

Click on

External Link

No SSO Experience – Need to Log In Again

Prompted to Log

In Again

(Another User ID

and Password)

No SSO Experience – Partner Site

Click on

Logout Link

No SSO Experience – Logout

Logged Out

from Partner

No SSO Experience – Still signed in

Remained

signed in with

Reliable

SINGLE SIGN-ON EXPERIENCEDemo

Desired SSO Experience – Login Page

Log into

Your Site

Desired SSO Experience – Partner Link

Click on

Partner Link

Desired SSO Experience – Partner Site

Seamlessly

taken to

Partner Site

User ID and Profile

Information

Transferred

Between Sites

Click on

Logout Link

Desired SSO Experience – Logout

Logged Out

from Partner

Desired SSO Experience – Logged Out from All

Signed out

from both

sites