connect with customers using facebook and video
DESCRIPTION
How to connect your business to customers using Facebook and video, presented to members of the NEC Chamber of Commerce on Oct. 6, 2009TRANSCRIPT
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1Celek Media Consulting
Facebook and Video to grow your
business networkDistinguish yourself by becoming an online networking
leader to connect with customers and drive new business
1Tuesday, October 6, 2009
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HelloMy Name is
Chris CelekPronounced Sell-ick in English.Pronounced Sell-ick in Polish
2Celek Media Consulting2Tuesday, October 6, 2009
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What we mean by Social Media
• Conversation• Contributions• Network, not broadcast• Trust, not expert
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Expert? Heck no, but I follow my own advice
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Why should we spend any time on this?
• 200 million active users on Facebook.• 50% of U.S. users over 35.
• 35-44 single-biggest demographic group.• 55+ fastest-growing group of users.
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Source: comscore.comJune 2009
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Why should we spend any time on this?
More than half of all C-Level executives under 40 search for business information themselves.
New Forbes/Google reportJune 22, 2009
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So many choices, so little time
Pick 2-3 social media sites that: • Your target audience uses.• You can update consistently.
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The world’s gone Facebook
• Personal profiles.• Group pages.• Fan pages.
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Facebook not just for kids
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What is Facebook ?
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Facebook is social network
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What is Facebook?
• Status updates about your business
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Send customers to your web site
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Customize your message
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Fan Page — carefully choose your business category
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What to say on Facebook
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Tell customers about your events
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What to say on Facebook
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What to say on Facebook
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What to say on Facebook
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What to say on Facebook
21Celek Media Consulting
• Engage customers
with a contest
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What to say on Facebook
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• Photos of customers,
who tell their
friends, family.
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Respond to customers
• Personal communication• Active networking• Contact to follow up directly
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Facebook as newsletter
• Update your customers.
• Offer tips, hints, advice.
• Feature your customers.
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Facebook as newsletter
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Share with customers
• Behind-the-scenes at your store, office.
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Tell customers what you do
• Describe products, services.• Contact info.• Link to your web site.
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Photos popular with users
• Photos from your events.• Photos of your products, services.• Invite customers to share photos.
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Facebook for coupons
• Promote your products.• Pick your audience.• Measure success.
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30Celek Media Consulting
Connect your social profiles
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Fans = networking opportunity
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Fans = networking opportunity
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Search for competitors’ news
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Search for competitors’ news
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Interact with customers
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36Celek Media Consulting
Video to introduce your business
Distinguish yourself by becoming an online networking leader to connect with customers and drive new business
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Show, don’t tell
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Introduce your business
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Demonstrate your products
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Describe your services
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Be seen as expert, helpful
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Yes, it’s for business
42Celek Media Consulting
• Hire pro to get professional video, sound quality.• Be yourself on camera.
• Promote video on all your social profiles.• Invite customers to give referrals.
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