turning facebook fans into customers
DESCRIPTION
Social networks have become a great source for gaining knowledge about customers and fans. Xeerpa helps brands to discover each of its followers in detail, by analysing and interpreting the vast amount of data that they share in networks like Facebook, Twitter, Google+ or Foursquare, to name a few. Differently from other solutions, Xeerpa creates “one to one” profiles of each fan into a database, specially designed so you can personalise with precision your digital campaigns, boosting their ROI and improving customer experience and engagement with your brand. Some of the data about your fans that can be made available through Xeerpa includes:TRANSCRIPT
Discovering your customers’ world
Discovering your customers’ world
Xeerpa creates a database with the individual profiles of your fans
Discovering your customers’ world
Nokia
Through apps in Facebook
Discovering your customers’ world
TheRanking.com
...and Social Login
Discovering your customers’ world
Xeerpa creates individual profiles of each participating fan
Hobbies, interests
TV programs, series
Travel, destinations
Places
Sports, teams, athletes
Movies, actors
Passions
Tendencies, politics, ONGs
Brands and products
Friends, social
Tablets and mobiles
Shopping habits
Professional/educational profiles
Followers, Following...
} ... you can collect all this social data
Discovering your customers’ world
What can we do with all this information?
Discovering your customers’ world
Telepizza: Personalised communications
Xeerpa Dashboards
1. Turn fans into customers
Discovering your customers’ world
Shiseido: Identifying Brand Ambassadors
CRM
Facebook: apps and promos
Club Omotenashi: Social Login
360º Profile: Social + Transactional
2. Socialize your CRM
Discovering your customers’ world
Room Mate: Personalised experiences
Ana loves jazz music
4. Advanced personalisation
Discovering your customers’ world
CANAL+ : Driving recommendations
5. Segmented advertising
Discovering your customers’ world
How do we do it?
MarketingAliceFacebook app
YES
Profile2. Campaigns
1. Insights
Real time Xeerpa Dashboards
Permissions?
CRM
