using facebook to connect with customers. outline questions from librarians introduction to facebook...
TRANSCRIPT
Using Facebook to
Connect With Customers
OutlineQuestions from Librarians
Introduction to Facebook
Uses for Facebook
Hands-On Workshop
Summary / Conclusions
What is Social Networking?
A way to connect with friends, family and colleagues online
Websites that help connect you with people with similar interests to you
Online tools that keep connected to your customers and patron base
Keyword: CONNECT
Why Social Networking?
It’s where your patrons are
One place to keep all contacts
Email is not as popular as it used to be
A new way to deliver news and information
Social Networks & Your Patrons
Social Network Stats from PEW (Jan 2009)75% of online adults 18-24 have a profile on a
social network site 57% of online adults 25-34 have a profile on a
social network 30% of online adults 35-44 have one 19% of online 45 to 54 year olds have a profile 10% of online 55 to 64 year olds have a profile 7% of online adults 65 and older have a profile
http://www.pewinternet.org/PPF/r/272/report_display.asp
More Facebook StatsMore than 200 million active users
Facebook is the 4th most-trafficked website in the world
Over 55,000 regional, work-related, collegiate, and high school networks
45% of Facebook’s US audience is now 26 years old or older
The fastest growing segment in the US: Women over 55
Facebook’s monthly growth accelerated by at least 25% in 30 countries in January 2009 vs. December 2008
More Facebook Stats
Why Facebook?Outreach opportunities
Virtual networking with librarians
Advertising opportunities
Your patrons are there! (or will be soon)
Your Library on Facebook
Your Library on Facebook
Your Group on Facebook
Your Group on Facebook
Facebook Applications
Facebook Applications
Facebook Applications
Let’s Get StartedCreate a Facebook account
Find Friends
Update Your Profile
Set up your privacy
Create a page for your library
Find Applications
…. and more
Reading List
IT Professional says “No” & Phil Bradley Respondshttp://tametheweb.com/2008/11/01/phil-bradleys-thoughts/
10 Privacy Settings Every Facebook User Should Knowhttp://www.allfacebook.com/2009/02/facebook-privacy/
Facebook 101http://www.web2learning.net/facebook-101
8 Essential Apps for Your Brand’s Facebook Pagehttp://mashable.com/2009/05/13/facebook-brand-apps/
Reading List
Create a Facebook App for your Libraryhttp://bringitonhome.pbwiki.com/Facebook-applications
Our Library Facebook pagehttp://chrisbourg.wordpress.com/2008/10/16/our-library-facebook-page/
Facebook as a social search engine and the implications for libraries in the twenty-first centuryLibrary Hi Tech / 2008 / 26 (4) / pp. 540 - 556 / DOI: 10.1108/0737883081092088
Thank You
Nicole C. EngardOpen Source Evangelist, LibLime
Slides: http://web2learning.net > click Publications & Presentations