target local customers using facebook ads
TRANSCRIPT
![Page 1: Target Local Customers Using Facebook Ads](https://reader034.vdocuments.site/reader034/viewer/2022051101/587bf8381a28ab7c668b4f5f/html5/thumbnails/1.jpg)
![Page 2: Target Local Customers Using Facebook Ads](https://reader034.vdocuments.site/reader034/viewer/2022051101/587bf8381a28ab7c668b4f5f/html5/thumbnails/2.jpg)
FacebookBusinessPage
GraphSearch WordofMouthMarke:ng FacebookAds
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WhyFacebookAds?
• AgeGroup• Educa:onLevel• Gender• AreasofInterest• LanguagesSpoken• Loca:on• Workplace• Rela:onshipStatus
• Behaviors
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AppealtoLocalUsers
FacebookOffer• Getpeopletoclaimyouroffer
FacebookAds• Boostyourpost• Sendpeopletoyourwebsite
• Promoteyourpage• Reachpeoplenearyourbusiness
• RaiseaIendanceatyourevent
![Page 5: Target Local Customers Using Facebook Ads](https://reader034.vdocuments.site/reader034/viewer/2022051101/587bf8381a28ab7c668b4f5f/html5/thumbnails/5.jpg)
SaveMoney!
Save$$$bytarge:ngtoyourlocalcustomers
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Newsfeed,Mobile&SidebarAds
Newsfeed
Mobile
Sidebar
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ComponentsOfYourAd
PostText
Image
HeadlineDescrip:on
BuIonWebsiteURL
Increasecon
versionsonyourweb
site
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CreateAdImagefacebook.com/ads/tools/text_overlay
ImageSizeforNewsfeedAd1200X628pixels
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The*NEW*FacebookPixel
Step1:CreatethepixelStep2:InstallthecodeonwebsiteStep3:Selectpixelinadset-up
facebook.com/ads/manage
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CreateAnEmailFunnel
Ad Landing/SalesPage
Stayintouchviaeamil
YourWebsiteusingaformtocollectemails
OR
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Let’sRecap…BeforewejumpintoCREATINGFacebookAds,let’sreviewyourprepwork:1. Whatisthegoalofyourad?2. Whowillyouadtarget?3. Writeheadline,textanddescrip:on.4. Createimage.5. Set-upconversionpixel6. Set-uplandingpage&emailopt-inbox
(ifsendingvisitorstoyourwebsite)
7. Decideoncampaignbudget
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3WaystoCreateAdsAdsManager PowerEditorBoostPost
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FacebookAdsManager
Facebook.com/ads/manage
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DetermineTypeofAd
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Ad#1>ReachPeopleNearYourBusiness
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SetLoca:on/Age
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Gender/Budget/Schedule
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SelectImage(s)
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Text/Headline
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CallToAc:on
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AdvancedOp:ons
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MobilePreview
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Ad#2>SendPeopleToYourWebsite
![Page 24: Target Local Customers Using Facebook Ads](https://reader034.vdocuments.site/reader034/viewer/2022051101/587bf8381a28ab7c668b4f5f/html5/thumbnails/24.jpg)
FacebookPixel
![Page 25: Target Local Customers Using Facebook Ads](https://reader034.vdocuments.site/reader034/viewer/2022051101/587bf8381a28ab7c668b4f5f/html5/thumbnails/25.jpg)
CreateFacebookPixel
Step1:CreatethepixelStep2:InstallthecodeonwebsiteStep3:Selectpixelinadset-up
Facebook.com/ads/manage
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SavedAudiences
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CustomAudiences
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Loca:on
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Loca:on
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Age/Gender/Languages
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MoreDemographics
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Interests
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TargetInterest/Pages
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Behaviors
![Page 35: Target Local Customers Using Facebook Ads](https://reader034.vdocuments.site/reader034/viewer/2022051101/587bf8381a28ab7c668b4f5f/html5/thumbnails/35.jpg)
FacebookorPartnerCategories
![Page 36: Target Local Customers Using Facebook Ads](https://reader034.vdocuments.site/reader034/viewer/2022051101/587bf8381a28ab7c668b4f5f/html5/thumbnails/36.jpg)
Connec:ons
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SaveYourAudience
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SetYourBudget
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Schedule
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Op:miza:onforAdDelivery
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BidAmount
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WhenYouGetCharged
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AdScheduling
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DeliveryType/AdSetName
![Page 45: Target Local Customers Using Facebook Ads](https://reader034.vdocuments.site/reader034/viewer/2022051101/587bf8381a28ab7c668b4f5f/html5/thumbnails/45.jpg)
CreateAd
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Images/Videos
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Text&Links
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Headline/Text/CallToAc:on
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FacebookAdGuide
hIps://www.facebook.com/business/ads-guide
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Benchmarks
AverageBenchmarksCostperclick-engagement$0.10-$1Costperlike:$.25-$1.5Costperclick-webclicks:$0.50-2Costperop:n:$0.50-$5Costpersale-varieswidely
TypicalResultsCTR(Clickthrurate)NewsfeedCTR1.0%isgoodCTR2.0%isbeIerCTR2.1%orhigh=AWESOME
SidebarCTR.07%isgoodCTR.10%isbeIerCTR11%orhigh=AWESOME