#Build2016

App Feedback

Stuart Hargreaves, Chris Tulip

Current landscape

Introducing App FeedbackApp Feedback empowers you to…• Invite your customers to submit feedback • Identify the most important feedback trends• Engage publicly and privately with your customers• Notify users when you are investigating or fix their

issue

App Feedback System: Feedback collection

Windows Dev Center

Feedback portalApp

Customer DeveloperWrite feedback – UI not final

Send Feedback

Early Partner Engagement

Sketchable

Instant Photo Booth

Groove Music

Store Services SDKEnables these new features• App Feedback• A/B testing• Targeted push notifications

Download, Install, & Reference the Store Services SDK in your appa) Download Link: http://go.microsoft.com/fwlink/?LinkID=533260 b) Reference SDK: Visual Studio: Projects menu -> Add reference… -> Universal

Windows, Extensionsc) Add Namespace: http://go.microsoft.com/fwlink/?LinkId=734988 (see SDK docs for

correct Namespace)

Guidelines and best practicesMicrosoft design guidance for App Feedback navigation

Guidelines and best practices1. Take advantage of Microsoft design

guidance2. Don’t over-solicit your customers3. Let them opt out4. Let your customers know you’re listening

Mark as fixed or implemented

Comment on feedback

Respond privately via email

App Feedback System: Engagement (coming soon)

Customer DeveloperWrite feedback – UI not final

Send Feedback

Links to features mentioned in this videoVideos on Channel 9App flighting and beta testing in the Windows Store – Jonathan GarriguesA/B testing: Experiment for Success – Jason WatsonTargeted Push Notifications – Yamil Hernandez Saa

MSDN articlesDev Center Feedback report: http://go.microsoft.com/fwlink/?LinkID=746306 Store Services SDK: http://go.microsoft.com/fwlink/?LinkId=734988 App flighting: http://go.microsoft.com/fwlink/?LinkId=626101 A/B testing: http://go.microsoft.com/fwlink/?LinkId=722784 Targeted Push Notifications: http://go.microsoft.com/fwlink/?LinkId=718017

Store Services SDK downloadhttp://go.microsoft.com/fwlink/?LinkID=533260

Start using App Feedback in your apps today!