google+: how to connect with your customers using google+
TRANSCRIPT
Connecting With Your Customers
May 31, 2014
◆ www.mediaanalyst.co.ug
◆ Confidentiality: The contents of this Presentation remain the property of The Media Analyst Limited at all times. Nothing contained herein can be put to use without the express authorisation of The Media Analyst Limited.
◆ About Me Me?!
• Ordinary Name: Simon Kaheru !
• @skaheru!
• Simon Kaheru!
• www.skaheru.wordpress.com!blog!
0792 800 080!
Best PR Agency for Ugandan SMEs
Most RELIABLE,
INNOVATIVE Ugandan SMS Firm
www.smsmedia.info
www.mediaanalyst.co.ug
◆ www.mediaanalyst.co.ug
◆ Confidentiality: The contents of this Presentation remain the property of The Media Analyst Limited at all times. Nothing contained herein can be put to use without the express authorisation of The Media Analyst Limited.
◆ About Me Me?!
• Ordinary Name: Simon Kaheru !
• @skaheru!
• Simon Kaheru!
• www.skaheru.wordpress.com!blog!
0792 800 080!
Best PR Agency for Ugandan SMEs
Most RELIABLE,
INNOVATIVE Ugandan SMS Firm
www.smsmedia.info
www.mediaanalyst.co.ug
The point here is: note the consistency of my
brand presentation. It makes what I say authentic if you follow my thread
consistently over time
Social Networkingusing digital media
platforms to interact with other people with similar
interests
It’s really about HOW you use these platforms and WHY.
Not the platforms themselves.
They’re not all the same
different platforms are used in different ways and for
different purposes; in many cases by different people
They’re not all the same
That ‘friend’ I met in Brazil during #WC2014
different platforms are used in different ways and for
different purposes; in many cases by different people
They’re not all the same
That ‘friend’ I met in Brazil during #WC2014
Family, friends, OBs+OGs, Secret admirers & admirees
different platforms are used in different ways and for
different purposes; in many cases by different people
They’re not all the same
That ‘friend’ I met in Brazil during #WC2014
Family, friends, OBs+OGs, Secret admirers & admirees
Workmates, Interesting Contacts, Celebs, Friends, Stalkers
different platforms are used in different ways and for
different purposes; in many cases by different people
They’re not all the same
That ‘friend’ I met in Brazil during #WC2014
Family, friends, OBs+OGs, Secret admirers & admirees
Workmates, Interesting Contacts, Celebs, Friends, Stalkers
Workmates, Employers, Employees, Peers different platforms are used
in different ways and for different purposes; in many cases by different people
They’re not all the same
That ‘friend’ I met in Brazil during #WC2014
Family, friends, OBs+OGs, Secret admirers & admirees
Workmates, Interesting Contacts, Celebs, Friends, Stalkers
Workmates, Employers, Employees, Peers
Friends, family, Workmates, Contacts, Celebs, Stalkers, admirers, etc
different platforms are used in different ways and for
different purposes; in many cases by different people
They’re not all the same
That ‘friend’ I met in Brazil during #WC2014
Family, friends, OBs+OGs, Secret admirers & admirees
Workmates, Interesting Contacts, Celebs, Friends, Stalkers
Workmates, Employers, Employees, Peers
Friends, family, Workmates, Contacts, Celebs, Stalkers, admirers, etc
different platforms are used in different ways and for
different purposes; in many cases by different people
Contacts, friends, “those friends” ;-)
They’re not all the same
That ‘friend’ I met in Brazil during #WC2014
Family, friends, OBs+OGs, Secret admirers & admirees
Workmates, Interesting Contacts, Celebs, Friends, Stalkers
Workmates, Employers, Employees, Peers
Friends, family, Workmates, Contacts, Celebs, Stalkers, admirers, etc
different platforms are used in different ways and for
different purposes; in many cases by different people
Contacts, friends, “those friends” ;-)
(*Insert Cantonese or Mandarin phrase describing the Group)
They’re not all the same
That ‘friend’ I met in Brazil during #WC2014
Family, friends, OBs+OGs, Secret admirers & admirees
Workmates, Interesting Contacts, Celebs, Friends, Stalkers
Workmates, Employers, Employees, Peers
Friends, family, Workmates, Contacts, Celebs, Stalkers, admirers, etc
different platforms are used in different ways and for
different purposes; in many cases by different people
Contacts, friends, “those friends” ;-)
(*Insert Cantonese or Mandarin phrase describing the Group)
See, Google+ seems to cover many more groups
We all certainly know
Or do we?!Is it:
Facebook for gmail? Social Media on gmail?
We all certainly know
Or do we?!Is it:
Facebook for gmail? Social Media on gmail?
We all certainly know
Or do we?!Is it:
Facebook for gmail? Social Media on gmail?
DISCOVERING SHARING+
We all certainly know
Or do we?!Is it:
Facebook for gmail? Social Media on gmail?
DISCOVERING SHARING+
<—You mean Customers, right?
We all certainly know
Or do we?!Is it:
Facebook for gmail? Social Media on gmail?
DISCOVERING SHARING+
<—You mean Customers, right?
Think of yourtarget audience asyour Customers
Search
Maama
Gmail Taata
This theory is NOT endorsed by Larry Page or Sergey Brin
Search+
Maama
Gmail Taata+
This theory is NOT endorsed by Larry Page or Sergey Brin
Search+
Maama
Gmail Taata+
This theory is NOT endorsed by Larry Page or Sergey Brin
The chemistry between Search &
Gmail, and the romantic atmosphere
of Social Media combined to result in a baby…inevitable
Search+
Maama
Gmail Taata+
This theory is NOT endorsed by Larry Page or Sergey Brin
The chemistry between Search &
Gmail, and the romantic atmosphere
of Social Media combined to result in a baby…inevitable
Over 300million monthly active users
Numbers from expandedramblings.com, April 2014
Over 300million monthly active usersThe AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Over 300million monthly active usersThe AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%
Over 300million monthly active users
There were 100million Google+
users in China in November 2013 (a
drop in THAT ocean)
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%
Over 300million monthly active users
There were 100million Google+
users in China in November 2013 (a
drop in THAT ocean)
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%TOTAL PERCENTAGES OF:
European social sharing - 4 US social sharing - 3
Global social sharing - 3 Asian social sharing - 3
Over 300million monthly active users
There were 100million Google+
users in China in November 2013 (a
drop in THAT ocean)
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%TOTAL PERCENTAGES OF:
European social sharing - 4 US social sharing - 3
Global social sharing - 3 Asian social sharing - 3
94% of Top 50 US Law Firms have a Google+ page
Over 300million monthly active users
There were 100million Google+
users in China in November 2013 (a
drop in THAT ocean)
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%TOTAL PERCENTAGES OF:
European social sharing - 4 US social sharing - 3
Global social sharing - 3 Asian social sharing - 3
94% of Top 50 US Law Firms have a Google+ page
negative Google+ user interaction with brands18%
Over 300million monthly active users
There were 100million Google+
users in China in November 2013 (a
drop in THAT ocean)
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%TOTAL PERCENTAGES OF:
European social sharing - 4 US social sharing - 3
Global social sharing - 3 Asian social sharing - 3
94% of Top 50 US Law Firms have a Google+ page
53% positive Google+ user interaction with brands
negative Google+ user interaction with brands18%
The Circle of CustomersIdentify and fill it carefully+sensibly+deliberately,
remembering always that your Customer (audience) is KINGImages downloaded from various sites then edited by Simon Kaheru so, they’re mine now! Mwebale munno (twice) and Webale nnyo!
Got @gmail?
Images courtesy of cdn-english.alshahid.net & www.ains.com
Got @gmail?
Get customers tojoin the programme
PROVIDED you wantto interact with them
Images courtesy of cdn-english.alshahid.net & www.ains.com
Establish Mutual Interest
Images courtesy of www.blog.pharmexec.com & www.ugandapicks.com
Establish Mutual Interest
Sharingis
Caring;but
share theright stuffwith the
rightpeopleand youwill be
fineImages courtesy of www.blog.pharmexec.com & www.ugandapicks.com
Be Active
Be Active
but on Google
It’s like
Be Active
but on Google
It’s like
but to specific contacts
You can
Be Active
but on Google
It’s like
but to specific contacts
You can
It’s engineered so you making you positive
Be Active
but on Google
It’s like
but to specific contacts
You can
It’s engineered so you making you positive
and this icon always creates positive sentiments in people
Be Active
but on Google
It’s like
but to specific contacts
You can
It’s engineered so you making you positive
and this icon always creates positive sentiments in people
Don’t do that thing that many people do of
getting onto Google+ then going quiet; refer to the numbers on Page (not
LARRY) 7 above
Go the Whole Distance
Go the Whole Distance
Hangout
Go the Whole Distance
Hangout
Go the Whole Distance
It’s EASY on the eye
Hangout
Go the Whole Distance
It’s EASY on the eye
Hangout
Increase your Page
Go the Whole Distance
It’s EASY on the eye
Hangout
Increase your Page
RANKINGS
Go the Whole Distance
It’s EASY on the eye
Hangout
Increase your Page
RANKINGS
Lock in your YouTube
Go the Whole Distance
It’s EASY on the eye
Hangout
Increase your Page
RANKINGS
Lock in your YouTube
Go the Whole Distance
It’s EASY on the eye
Hangout
Increase your Page
RANKINGS
Lock in your YouTube
Go the Whole Distance
It’s EASY on the eye
Each post is a BLOGHangout
Increase your Page
RANKINGS
Lock in your YouTube
Go the Whole Distance
It’s EASY on the eye
Each post is a BLOGHangout
Increase your Page
RANKINGS
Lock in your YouTube
Tie in business communication
Go the Whole Distance
It’s EASY on the eye
Each post is a BLOGHangout
Increase your Page
RANKINGS
Lock in your YouTube
Tie in business communication
Go the Whole Distance
It’s EASY on the eye
Each post is a BLOGHangout
Increase your Page
RANKINGS
Lock in your YouTube
Tie in business communication
Use Google+ along with the entire suite of Google Apps and you will extract all it’s value along with a whole lot more. The best part is that it’s intuitive - once you start you just go on and on and on interacting positively with everyone and it is so simple you feel stupid you weren’t doing it before!
www.mediaanalyst.co.ug Plot 45, Bukoto Street P.O. Box 867, Kampala
Uganda
Create. Represent. Realise.
Simon Kaheru Lead Analyst
[email protected] 0792 800 080
@skaheru