How to Connect with Your Customers on Social MediaBy Peg Fitzpatrick

Why social media?

This is where people are talking

How does social media fit? It’s the bottom of your sales funnel with

the end goal being gathering email addresses.

As a part of your marketing strategy to boost traditional advertising and marketing efforts.

Modern word-of-mouth marketing.

10 ways that you can connect on social media

1. Share your brand story

2. Get email leads

3. Top of mind awareness

4. Show your brand’s personality

5. Answer questions

6. Ask questions!

7. Connect with your community

8. Become more relevant

9. Be an expert!

10. Meet potential clients

Social media is not free or easy. You’ll need to invest time in learning

how to use the social media sites that you choose.

You need to post consistently. You’ll need to respond to questions or

comments.

Work with a TRUE professional If you want to use social media

marketing but don’t have time, hiring a professional to help you is the way to go.

Hire someone with social media experience that you can see. Have they tweeted a lot? Do they have a solid base of followers? Are people engaging with their content?

Social media marketing works! The fastest growing demographic on

Twitter is 55 – 65 years old. 45 -54 is the fastest growing on Facebook and Google+.

YouTube reaches more U.S. adults ages 18 – 34 than any cable network.

93% of marketers use social media for business

76% of Twitter users post status updates.

Are you ready to get started?