Start connecting with customers using digital signage and call to

action messages

Why you need to reach out and drive customer interaction?

In simple terms - Your customers want information and they want it now!

We live in a 24/7 connected world with the internet and communication devices changing how we behave. We have changed how we find information, where we get it from, and what we do with it when we have it.

1. We use online search engines (like Google) as our major source of information*2. We search on line before we go shopping*3. We use our friends for recommendations*4. We use our mobiles for things that we were doing on our computers*

Sources : Razorfish Feed Report 2009

Why is customer interaction so important?

People are becoming more and more cynical about advertising and paid messages**

People want real to be involved and part of a brand and not just a passive viewer*

People want real companies with real products that treat them as people and not just numbers**

Companies will thrive in this new connected world if their services provide people with REAL benefits - and they deliver information when, where and how people want it.***

Sources * Razorfish Feed Report 2009** Razorfish Outlook Report 2010***Seth Godin 2010 (Author of Linchpin - US Business Best Seller - 2010)

Source : Razorfish Feed Report 2009

What is a call to action message?

A call to action message is a way for people to connect with people and show them information on their mobile device

1. SMS “NSW01251” to 410 125 125 for more information2. Scan this QR code for more information

Price - $389,000

This delightful two bedroom apartment with north facing park views offers features seldom found in entry level

apartment living.

- Two bedroom apartment, - Master with built-in robes- Single car space, park views- Bright and airy ambience- Centrally located- Security block

10/30 Derbyshire Road LEICHHARDT

View - Tue 5:30-6:15PM,Outgoings - council rates $840

pa, water rates $542 pa

For more information contact me : Paul Lyndon

M 0450921818(Click to call)

Source : Razorfish Feed Report 2009

Your call to action message becomes the link to your web experience, to start a conversation with people, to collect their details or simply reward them

Direct people to the web by showing your web address ( Our smart redirection software will show people a mobile website if they are searching from a mobile or a standard website if they are using a PC )

Engage people with multi media offers / experiences• Call them, show them a video / picture, or show

them words

Drive their actions with a range of interactive tools• Competitions, Coupons / Vouchers or Surveys• Get them to join a newsletter or online at Facebook

or Twitter etc

Source : Razorfish Outlook Report 2010

Example - More Information

SMS “NSW01251” to 410 125 125 for more informationOr Scan this QR code for more information

The system responds with an SMS with a link to a message like this →

All contacts are tracked and sent in real time to the agent as a sales lead

Or for a multi media experience SMS “hottub” to 0410 125 125

Price - $389,000

This delightful two bedroom apartment with north facing park views offers features seldom found in entry level

apartment living.

- Two bedroom apartment, - Master with built-in robes- Single car space, park views- Bright and airy ambience- Centrally located- Security block

10/30 Derbyshire Road LEICHHARDT

View - Tue 5:30-6:15PM,Outgoings - council rates $840

pa, water rates $542 pa

For more information contact me : Paul Lyndon

M 0450921818(Click to call)

Example - Redeemable Mobile Coupons

People SMS “Troppo” to 0410 125 125. The system responds with an SMS with a unique code and a link to a message like this →

People present the Coupon to receive the offer

Each code can be tracked using the code providing the mobile number and when the coupon was redeemed

Present this message at any participating OCEAN & EARTH stockist and receive a FREE

Gone Troppo hat

Text “join and your email address” to 0410 125 125 and we will send you our

future VIBE offers

Surfing is our religion

(Click to buy )

Example - Mobile Surveys

Find out what people are thinking with call to action hooks using mobile surveys

People SMS “Feedback” to 0410 125 125. The system responds with an SMS with a link to a message like this →

People complete the survey and hit the submit button

Each survey is collected and the results are forwarded via email in real time to the owner of the survey

We would like your opinion on ecco friendly cars.

Question 1 Do you think Australians should be made to buy eco friendly cars?

Yes

No

Question 2

What would you expect to pay for this ecco friendly Mazda CX9?

30,000 to 35,000

35,000 to 40,000

35,000 to 40,000

Question 3Would you expect a reward for driving an ecco friendly car? And if so what would that be ?

Thank you for completing this XY Opinions Survey

Submit

Source : Razorfish Outlook Report 2010

Contact us for more informationPhone 02 8215 0625