Converse and Connect with your Customers using Social Media

@AmyStarkStark ReAlity Check

Overview

• Plan• Policy• Connect• Converse• Resources

Before you Connect and

Converse with your Customers

on Social Media

--Be sure to have a Plan and a

Policy #GovD13 #SRC

Tweet Sized Takeaways

#GovD13 #SRC

http://issuu.com/govloop/docs/digitalgovguides/36

http://docs.cdn.marketo.com/Social-Media-Plan-Template.pdf?url=/

library/Social-Media-Plan-Template.pdf

http://www.ctg.albany.edu/publications/guides/social_media_policy/social_media_policy.pdf

Post Internet Time

GovDelivery.com

Social Media Plan Basics

• Digital Properties Spreadsheet

• List Influential Stakeholders

• Digital Post Planner

Digital Property Spreadsheet

http://on.fb

.me/10Eu7u0

http://www.dailykos.com/story/2013/04/19/1203217/-Texas-fertilizer-plant-was-storing-highly-explosive-ammonium-nitrate

http://www.startribune.com/nation/203841391.html?refer=y

List Influential Stakeholders

For Maximum Impact Make a List and Engage with

InfluentialStakeholders

#GovD13 #SRC

Digital Post Planner

http://www.gemwebb.com/what-is-a-social-media-marketing-calendar/

https://www.box.com/s/mrlckv75oczals7atnx9

Who Posting / Listening What Content -- SourcesWhere Social Media PlatformWhen Set Expectations

Social Media Policy Basics

• Public CYA Policy

• T H A R G

• Karma Squared

Public C Y A Policy

https://www.facebook.com/434ARW/info

Public C Y A Policy434th Air Refueling WingAboutAboutThis is the official fan page of the 434th Air Refueling Wing. Please visit our official webpage at www.grissom.afrc.af.mil. Also, follow us on Twitter @434ARW.Basic InfoFounded October 1, 1942Location Bunker Hill, IN 46971Public Transit Welcome to the 434th Air Refueling Wing’s official Facebook fan page. We will post the most recent news, videos, photos and blog posts from our Airmen throughout the world. For more information, please visit our official home page at http://www.grissom.afrc.af.mil/.

The 434th Air Refueling Wing, equipped with KC-135R Stratotanker aircraft, is one of the key aerial refueling units in the Air Force Reserve Command. From its home at Grissom Air Reserve Base, Ind., the wing and its people travel around the world in support of various Air Force operations and contingencies.

The mission of the 434th Air Refueling Wing is to develop and maintain the operational capability of its units and train reservists for worldwide duty.

The 434th Air Refueling Wing regularly participates in exercises and front-line operations to support America's national interests. The Air Force Reserve Command provides a substantial portion of the Department of Defense's total aerial refueling capability. Hence, the 434th receives its share of taskings both during peacetime and times of crisis to support our nation's active duty military forces.

While this is an open forum, please remember it's also a family friendly one, so please keep your comments and wall posts clean. In addition to keeping it family friendly, we ask that you follow our posting guidelines here. If you don't comply, your message will be removed:

-We do not allow graphic, obscene, explicit or racial comments or submissions, nor do we allow comments that are abusive, hateful or intended to defame anyone or any organization.

-We do not allow solicitations or advertisements. This includes promotion or endorsement of any financial, commercial or non-governmental agency. Similarly, we do not allow attempts to defame or defraud any financial, commercial or non-governmental agency.

-We do not allow comments that suggest or encourage illegal activity.

-You participate at your own risk, taking personal responsibility for your comments, your username and any information provided.

Finally, the appearance of external links on this site does not constitute official endorsement on behalf of the U.S. Air Force Reserve, U.S. Air Force or Department of Defense.

Interested in social media and the 434th Air Refueling Wing? Follow us on Twitter @434ARW (http://twitter.com/434ARW).

Thank you for your participation and feel free to send us comments or suggestions on what you’d like to see or read about.

Carefully describe the types

of posts that will be deleted

and encourage dialog - good

and bad. #GovD13 #SRC

T H A R G

http://themiddleway.net/?p=45

Karma Squared

Retweet

Share

Like

CommentEngag

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t Reply

Engag

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ent

Engagem

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=)

Eng

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Engagem

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Engagem

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Connecting

EmailWebsite

DatabasesTraditional

Content

http://www.slideshare.net/digiphile/social-media-and-government

http://www.flickr.com/search/?w=usg&q=&m=text

http://www.slideshare.net/martinmartysmith/storytelling-new-seo

http://bit.ly/ConfessionECard

Audience

Topics About Your Bailiwick

New Star Wars Movie

SWEET SPOT

Conversing

YourBailiwick

http://cuteoverload.com/2009/06/16/live-from-the-ibkc-fundraising-headquarters/

2012 Winners -- Most Influential Dame – Leanne Hoagland Smith

Most Influential Dude – Pete The PlannerMost Influential Up & Comer – Steven Shattuck

Nicest Social Media Peep – Erik DeckersMost Ethical – Dr. Greg Magnusson

Grooviest – Leah BeattyBest In Show – Orville Redenbacher Statue

2010 Winners -- Most Influential Dude -- Dave Woodson

Most Influential Dame -- Nicole Misencik Most Influential Up & Comer -- Paul Poteet

Nicest Social Media Peep -- Richard OrelupMost Ethical -- Firebelly Marketing - Duncan Alney

Grooviest -- West Coast Tacos

2009 Winners - Most Influential Dame -- Kathy SippleMost Influential Dude -- Chuck GoseMost Influential Up & Comer -- Chad Richards

2011 Winners -- Most Influential Dame - Leslie BaileyMost Influential Dude - Kevin MullettMost Influential Up & Comer - Muhammad YasinNicest Social Media Peep -- Heather SchoeglerMost Ethical -- @BeTheLink - Andrew HoffmanGrooviest -- @EvansvilleWatch - Bill MerkelBest In Show -- Butler Blue II

When you tap into your community for engagement

ideas it fosters Brand Advocacy

aka Social Media Gold#GovD13 #SRC

RESOURCES

http://GovDelivery.com

http://www.youtube.com/government101

https://twitter.com/gov/us-senate/members

Resources

http://socialmediagovernance.com/policies.phpAsk Questions

The only way to stop the spread of misinformation on

social media is to flood the space with truth. #GovD13

#SRC

@AmyStarkStark ReAlity Check

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