MARKETING & COMMUNICATIONr&R APPLICATION

01.07.2013 – 31.12.2013

AIESEC FTU HANOITerm 13-14

R&R application

A. Team management & contribution

to a united aiesec

vietnam

b. Marketing

1. External Communicatio

n

2. Brandingc. Internal

communication

d. Knowledge management

CONTENTS

A. Team management and contribution to a

united aiesec vietnam

Demonstrating team culture & team connection

• [ACE 2013] COMM TRIBUTE VIDEO

• [ACE 2013] TRIBUTE VIDEO FOR VPMarCom 1314

T.E.A.M

Together Everyone Achieves

More!

Demonstrating team culture & team connection

Contribution to a united aiesec

vietnam“Looking back for all the achievements of MarCom RMIT has got, it was the ‘Activate your Global Career’ Talk show that I can take my pride on. This all started with the inspiration that I got from a talk to MarCom Team of LC FTU Hanoi, especially Ms. Ngoc Dao, the LVCP, back to our time in Ignite 2013. During execution, once again, I learned and got supported a lot from this team from both the GLAD 2013, which I’m sure that has left the legacy to look up to, and personal advisory. Without much of the lessons learnt from this team, the success of MarCom RMIT on the Talk show would not be that great. Thank you MarCom FTU Hanoi, for being supportive and a good role model that motivated us to learn more, and to grow.”– Nguyen Tran Huong Thao (LCVP MarCom RMIT 2013)

“Just only one week left till the comeback of Y2B and ILEAD 2014 national conference, we - the OC from LC Hanoi, are rushing to finish those very last tasks in order to bring the best conference experience ever to AIESEC members in Vietnam. Had it not been for the major support and great legacy from LC FTU Hanoi, esp. MarCom team – who successfully held GLAD 2013, we could not make ILEAD, Y2B (especially Y2B 2014's Information Seminar) happen. Thank you, LC FTU HN, for being such a sweet and caring neighbor in Hanoi region.” - Doan Huong Giang (OCVP Y2B 2014)

Contribution to a united aiesec vietnam

“With a team of only 2, we carried out the national MarCom project of AIESEC Vietnam. Undeniably, we couldn’t have made it without the support from other LCs. Especially LC FTU Hanoi, we are greatly impressed by your professional working style as well as your collaborative and friendly attitude. I do hope we will have the chance to cooperate with MarCom FTU HN in other projects.” - Huynh Van Duy Thanh (MarCom member, LC FTU HCM)

Contribution to a united aiesec vietnam

We

actively support

our MarCom fellows

by giving them inputs

to better the

national projects

Contribution to national marcom projects

Contribution to national marcom projects

E-Magazine

Form

Infographic

Story Telling

through Animations

Structure

Link

B. marketing

1. External communication

2. Branding

The ratio Raised/ Application Form of exchange programs:- GCP: 23/91 - GTP: 7/50

1. External Communication

The relative growth and absolute growth of exchange compared to last year: GCP

2012 20130

5

10

15

20

25

No. of RaNo. of Ma

1. External communication

The relative growth and absolute growth of exchange compared to last year: GTP

2012 201301234567

No. of Ma

No. of Ma

1. External communication

Facebook fanpages Website Email

LC : 8070 likes Official website: 2043 views

ftu.hanoi@aiesec.vn

GCP: 6064 likesGTP: 1976 likesGLAD: 2620 likesGlobal Passport: 1189 likes

Global Citizen (iGCDP): 2794 likes

Structured system of external communication channels

LC Fa

npage GCPGTP

GLAD

Global Citize

n (iGCDP)

Global Passp

ort0

2000400060008000

Jul 1st, 2013Dec 31st, 2013

for precise numbers, click here

Relative growth in terms of visitors of FACEBOOK FANPAGES

• Brand Training for LC members: Brand Training materials: linkBrand Training Survey: link

2. Branding

• The no. of events having external engagement: 10

GCP: 03 (IS & OPS Fall 2013, OPS Winter 2013)

GTP: 02 (IS fall 2013 & OPS Fall 2013)Global Passport: 02 (Promo Workshops)Dash for Impact: 01 (project report)GLAD 2013: 02 (

Press Conference & Main Event)

2. Branding

• The no. of partnerships: 06 (informal) partnerships

Link to partnership review semi-annual report

• The no. of PR articles and videos: 156Link to articles and videos

2. Branding

C. INTERNAL COMMUNICATION

• Lc facebook group: 215 active members

• Lc google mail group: aiesecftuhanoi@googlegroups.com – 80 active members

STRUCTURED SYSTEM OF INTERNAL COMMUNICATION CHANNELS

Link to internal newsletters• % LC members reading internal

newsletter: roughly 80%

The no. of internal

newsletters: 19

OTHERS

D. Knowledge management

• Knowledge Management Training: KM training materials: LinkKM training survey: Link• Structured and frequently Updated lc’s

wikis:Aiesec ftu hanoi’s official wiki: linkLc’s WIKI STRUCTURE: Link• % LC members utilize wiki: 50%

KNOWLEDGE MANAGEMENT

Should you have further concerns, feel free to contact:

Vice President of Marketing & Communication

AIESEC FTU Hanoi – term 1314Ngoch.dao@aiesec.net

Dao Hong Ngoc

THANK YOU FOR READING

Special thanks to members of Marketing & Communication team – AIESEC FTU Hanoi, who contributed to all the

activities and achievements aforementioned in the slides.