addicted to video: more and more brands hitting play on video marketing strategies

Addicted to Video More and more brands hi.ng play

on video marke5ng strategies

www.appleboxstudios.com

Video is becoming the content of choice in 2015 and it shows no signs of pausing


eMarketer analysts are bracing for the US audience for digital video to pass 200 million in 2015 – two-‐thirds

of the en5re popula5on.


Looking at last year:


•  #2 search engine in the world •  1/3 of all online ac5vity was spent watching video

•  Each 100M users watched a video online

•  More video content is uploaded & shared on the Internet in 30 days than all 3 major US TV networks combined

Video is streamed to us in a range of formats on a variety of social platforms


• 6 second Vine videos • 15 second Instavideos • 2 – 3 min. auto plays on Facebook • In-‐line news feed on Google+ • LinkedIn’s video feature recently released • Pinned on Pinterest • Talk of auto-‐play on TwiRer’s feed

Q. What does this mean for brand marketers?


A. An ongoing upgrade of adver5sing op5ons & tech

features to embrace in 2015 – all surrounding video

Facebook – upped their video reach & passed YouTube for desktop video views

•  Delivered nearly 1B more than YouTube

•  Greatly due to it’s new auto-‐playing video feature


1B+ video views daily Facebook adjusted its newsfeed algorithm in June. The algorithm

update enables serving up more relevant video content to users that were more likely to watch a video.

$4 billion in revenue Facebook also credited the explosion in video ads to users who are pos5ng

more videos themselves. Without user interest, the ads would be jarring in the news feed, but the numbers prove posi5ve the interest is more than there.


Facebook Video Campaign Scores Big

Facebook launched their own three, 60-‐second ad spots on what friendship means to people. The ads are griRy, immediate and powerfully evoca5ve.



•  Recently added the ability to capture video within the app

•  In-‐app edit capability with basic cuts •  Good news for adver5sers looking for new ways to reach audience on TwiRer

•  Announced news feed auto-‐play feature to launch

•  6 sec. video preview, no sound

Twitter also proving its power with video

Insta-video Explodes •  200M monthly ac5ve users

•  20B photos & videos shared in total

•  2500+ brands have now joined

•  37% increase in Instagram shares on TwiRer

•  2xs more engagement than Instagram photos


Big brands gaining big follows from Insta-video campaigns


Nike takes the win: more than doubled its audience (4M to 12M)


Click here to view Nike’s Instagram Videos

Gap, first to launch mini-series on Instagram

Introducing their Spring line. The first clip hit more than 7k views right a_er its release.

www.appleboxstudios.com Click here to view the video

Social platforms & digital ad opportunities will con5nue to

respond to our addic5on to video


Video is becoming a luxury of the past, but don’t let this shake you


Create consistent & relevant media that voices the essence of your brand with unique and meaningful

messaging www.appleboxstudios.com

How is your brand embracing video?


addicted to video: more and more brands hitting play on video marketing strategies

Marketing