ADDICTED LOVE IS A DRUG

BRIEF OVERVIEW• GENRE: TEEN THRILLER• SYNOPSIS: WHEN A MENTALLY UNSTABLE TEENAGE GIRL SETS HER

SIGHTS ON A YOUNG BOY IN HER COLLEGE YEAR, SHE BECOMES OBSESSED WITH THE THOUGHT OF THEM BEING TOGETHER. AFTER DISCOVERING A 'LOVE DRUG' THAT COULD POTENTIALLY MAKE THIS HAPPEN, SHE CREATES A PLAN TO WIN HIM OVER.

• FILM EXAMPLES: GONE GIRL- PROTAGONIST HAS SIMILAR CHARACTERISTICS TO OURS (HTTPS://YOUTU.BE/ESGN-XKFZDU)

PROMOTIONAL CAMPAIGN

-A UNIQUE SELLING POINT OF OUR FILM IS THAT IT IS FROM THE VILLAIN'S POINT OF VIEW DESPITE IT NORMALLY BEING FROM THE POINT OF VIEW OF THE HERO. IN ADDITION TO THIS,OUR VILLAIN IS A FEMALE WHEN IT TENDS TO BE A MALE.-WE ARE GOING TO EMPHASIZE THE COLOR RED DURING OUR TEASER TRAILER AS IT WILL BE SEEN MANY TIMES:THE PILL, THE MAIN CHARACTER WEARING RED LIPSTICK AND THE RED STRING ON THE PIN BOARD. -WE WOULD LIKE THE COLOR RED TO BE EMPHASIZED AS IT REPRESENTS DANGER AND LOVE.CONCERNING CHARACTER REPRESENTATION, WE WILL EXAGGERATE THE CONCEPT OF THE FEMALE PROTAGONIST CHALLENGING THE STEREOTYPES IN FILMS OF WOMEN BEING WEAK AND IN NEED OF SAVING.

TEASER IDEA• -FIRST HALF OF THE TRAILER IS GOING TO BE HAPPY AND SLOW PACED WITH ROMANTIC UP

BEAT MUSIC, THEN THE MOOD IS GOING TO CHANGE TO A DARKER ATMOSPHERE AND THE PACE IS GOING TO GET FASTER WITH LOUDER FASTER PACED MUSIC TO BUILD TENSION FOR THE AUDIENCE. HTTPS://YOUTU.BE/AX1BTIHZQ-I

• -IN THE FIRST HALF OF THE TEASER, WE WILL SHOW A CLIP OF THE BOY BUMPING INTO LAYLA AND KNOCKING THE BOOKS OUT OF HER HANDS ONTO THE FLOOR. 

• -THIS COULD CAUSE A LOT OF PAGES TO FALL OUT WITH DOODLES OF THEM TOGETHER AND HIS NAME SURROUNDED BY HEARTS. THIS SHOWS LAYLA'S OBSESSION.

• -HE WILL THEN PICK THEM UP FOR HER AND HELP BUT HE WONT PAY ATTENTION TO THE DOODLES. WE WILL THEN SHOW A SHOT OF LAYLA LOOKING WORRIED ABOUT THE DOODLES FOLLOWED BY HER THANKING HIM AND HURRYING OFF. 

• -FROM THIS POINT, THE MOOD WILL CHANGE AND WE WILL SHOW LAYLA PLOTTING AGAINST THE BOY.

IDEA FOR MAGAZINE

For our magazine cover we have decided to stick with black and white theme with the pill being the only thing in colour.It is going to feature the male

antagonist with a pill on his tongue. The pills going to be red which symbolizes love and danger

IDEA FOR POSTER

Our poster is going to feature an over the shoulder shot of our protagonist( Layla)

looking at a pin-board that has the antagonist(Tom)on there. This is going to look like an evidence board- and Tom is the main feature of the"investigation". To correspond with the title and color of our theme, we are going to put the string that connects tom to

the plot,in red. Not only does the red represent danger,but also shows the addiction and the

theme of love. The rest of the poster will be in black and white, which will make it stand out

more. This would create a visual effect to our

audience as it will leave them wondering what Layla is intending to do and hopefully prompt

them to watch our film.

AUDIENCE PROFILE

OUR TARGET AUDIENCE ARE YOUNG ADULTS AGED 16-25. THIS IS BECAUSE THESE PEOPLE ARE MOST LIKELY TO BE ABLE TO PERSONALLY IDENTIFY WITH THE CHARACTERS, AS THEY ARE OF A SIMILAR AGE. IN ADDITION THE SIMILARITIES BETWEEN THE CHARACTERS AND THE AUDIENCE WOULD MAKE IT MORE BELIEVABLE FOR THE AUDIENCE, IMPROVING THE VIEWING OF THE FILM FOR THEM.

HOW TO REACH OUR TARGET AUDIENCE

• TO REACH OUR TARGET AUDIENCE,WE COULD PROMOTE OUR TEASER TRAILER ON SOCIAL MEDIA. THINGS LIKE FACEBOOK, TWITTER ETC. AS THIS IS WHERE PEOPLE CAN REBLOG OR SHARE VIDEOS. THIS WOULD BE CONVENIENT AS SOCIAL MEDIA IS REALLY POPULAR WITH THE YOUNGER GENERATION AND WOULD REACH A WIDER MASS AUDIENCE. OTHER THINGS COULD INCLUDE BILL BOARDS AS THEY'RE BOLD AND REALLY NOTICEABLE.