Addicted To Passion

akame

Addicted to Passion

Performances of Fan Audiencehood in Italian Networked Publics

Agnese Vellar

PhD student in Communication ScienceDepartment of Social Sciences. Universit degli Studi di Torino. Italy*

Performances of Fan Audiencehood in Italian Networked PublicsScenario: Fan Cultures in Networked Publics

Methodology: auto + multiseted ethography

Case Study: ::Italian Subs Addicted::

Conclusion: How to became Addicted to Passion

Fan Cultures in Networked Publics

*

Networked PublicsNiche peer culturesSpecial Interest GroupIto, M. (2008) Networked Publics: Introduction. In Kazys Varnelis (ed), Networked Publics. Cambridge, MA: MIT Press. Mobilized audiencesExample: P2P Networks Telecoons FandomNetworked Digital Mediaadoptionadaptationco-option

Generations of Fandom 80sTextual Poeacherssubculture00sPop Cosmopolitanism Participatory media cultureJenkins, H. (2006) Fans, Blogger, and Gamers. Exploring Participatory Cultures. New York: New York Univesity. 90sTextual HackersInterpretive communityUtopyStar TrekComplexityTwin PeaksDiversity - MediaMix(Buffyverse Mangaverse)

Generations of online FandomBaym, N. K. (2000) Tune in, Log on: Soap, fandom, and online community. Tousand Oaks, CA: Sage.Baym, N. K. (2007) The new shape of online community: The example of Swedish independent music fandom. In First Monday, 12 (8).

Victims of exploitation?

networked collectivismSocial media and offline sites(Official Web Site, MySpace Porfile, Blog, SNS)

Cultural dupes?

site-basedonline community (newsgroup)

Online Audience Community of Practiceprolific personalityLurkersBunch of close friendsdiadic frienshipBaym, N. K. (2000) Tune in, Log on: Soap, fandom, and online community. Tousand Oaks, CA: Sage.From shared appreciation to shared identityInterpretivePerformativeInformative

Textual PerformersHills, M. (2002) Fan Cultures. London: Routledge. culturalcapitalsymboliccapitalsocial capitalEmergence of fan cultures

Performances of Fan AudiencehoodNewsgroupss serialization of the fan audience itselfSelf presentation and self performance of the audience-as-text

Hills, M. (2002) Fan Cultures. London: Routledge. Just-in-time-fandom

Contemporary media landscapeJenkins, H. (2006b) Convergence Culture: Where Old and New Media Collide. New York: New York University Press 2006. Partecipatory media culturesCorporationCross-Media PlatformMedia-mixPrimarySecondaytextTertiary textAmateur media production

Amateur Experts and Indie MusicBaym, N. K. and Burnett, R. (2008). Amateur experts: International fan labor in Swedish independent music. Paper Prepared for Internet Research, 9.0, Copenhagen, Denmark. October, 2008. http://www.onlinefandom.com/wp-content/uploads/2008/10/amateurexperts.pdfLabel

Artists

Fan promoters

Investment in carrer

Artists peer

Enthusiastgetting attentioneconomic capitalculturalcapitalsymboliccapitalsocial capital

Social Interaction and Television 2.0Insider community

ProducersActorsDirectors

Aspire to have privileged connection

Askwith, I.D. (2007). Television 2.0: Reconceptualizing TV as an Engagement Medium. Masters thesis of Science in Comparative Media Studies at MIT, September. Social InteractionDiagonal social interactionPara-social interactionCharacters

Digital Youth: genres of participation MacArthur Foundation (2008) Living and Learning with New Media: Summary of Findings from the Digital Youth Project. The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning, November 2008. http://digitalyouth.ischool.berkeley.edu/files/report/digitalyouth-WhitePaper.pdfFriendship-drivenInterest-drivenHanging OutGeeking OutMessing Around

Hanging OutpeersMacArthur Foundation (2008) Living and Learning with New Media: Summary of Findings from the Digital Youth Project. The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning, November 2008. http://digitalyouth.ischool.berkeley.edu/files/report/digitalyouth-WhitePaper.pdfsocial network sitesAlways on communication integrated with their everyday hanging out practices

Social Capital and College StudentsEllison, N. B., Steinfield, C., & Lampe, C. (2007) The benefits of Facebook "friends:" Social capital and college students' use of online social network sites. In Journal of Computer-Mediated Communication, 12(4), Art. 1. http://jcmc.indiana.edu/vol12/issue4/ellison.html. connection could have strong payoffs in terms of jobs, internship, and other opportunity. (p. 22)Primary Audience: offline connectionSelf-esteem:Poor get richer hypothesis formation of weak tiesLow barriers of participation

Taste performanceLiu, H. (2007) Social network profiles as taste performances. In Journal of Computer-Mediated Communication, 13(1), Art. 13. Differentiate form friendsPopular cultureand subculturesculturalcapitalsocial capitalprestigeCult markers of coolIndicators of ones aestheticPerformance to seek

Presentation of Self in Networked Publicsboyd, D. (2008) Taken Out of Content. American Teen Sociality in Networket Publics. PhD dissertation. School of Information UC-Berkeley. http://www.danah.org/papers/TakenOutOfContext.pdf Self-reflexive identity production for immagined audiencePresentation of self and Impression management (Goffman) and Bedroom Culture and FashionFacet of teens identity based on the social contextCollapsed context

If youre not on MySpace, you dont exist

Egocentric networkInvisible audiences

Private/PublicLange, P.G. (2008) Publicly Private and Privately Public: Social Networking on YouTube. In Journal of Computer-Mediated Communication, 13, 361-380. character Privately public fans show real identity Publicly private close friendsbecame a celebconnect with friendsThe dicotomy is more productive visualized as a fractal distinctionpublicpricateThe use of media by members of a social group to stay connect or to interact with other members [] supports social networks facilitating and technically mediating social interactions amoug people within a network. (p. 363)

Messing AroundMacArthur Foundation (2008) Living and Learning with New Media: Summary of Findings from the Digital Youth Project. The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning, November 2008. http://digitalyouth.ischool.berkeley.edu/files/report/digitalyouth-WhitePaper.pdfExperimentation and explorationReflexively thinking abot himself and his workLurk and anonymous participation in social spacesMedia creation with digital toolsAppropriationModyfyingCopy/paste

Digital Youth and New Media LitaracyIto, M. (2008) Networked Publics: Introduction. In Kazys Varnelis (ed), Networked Publics. Cambridge, MA: MIT Press. Fansubs MachinimaMashupsRemixWeb comics

Genres of mediaSocial interactionPersonal ProfileCasual form of online speachNuanced social normVideo blogculturalcapitalsymboliccapitalsocial capital

Youthful content creation in SNSLivingstone, S. (2008) Taking risky opportunities in youthful content creation: teenagers use of social networking sites for intimacy, privacy and self-expression. In New Media & Society 10(3): 393-411. Innovative peer cultureElaborating the presentation of self at the node supports the biographization of the self by prioritizing a managed and stylize display identity as lifestyle. (p. 403)SociabilityCommunity-engagementCreativitySelf-expressionNew literacyOnline identity

Geeking OutMacArthur Foundation (2008) Living and Learning with New Media: Summary of Findings from the Digital Youth Project. The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning, November 2008. http://digitalyouth.ischool.berkeley.edu/files/report/digitalyouth-WhitePaper.pdfFandom, amateur media, gamingIntense commitment or engagement with media or technologyInterest-Based Communities and OrganizationFeedbackLearningRecognitionReputation

Tertiary text in Television 2.0Creative workProductive activity

Social TextBasis for social interactionFan art Askwith, I.D. (2007). Television 2.0: Reconceptualizing TV as an Engagement Medium. Masters thesis of Science in Comparative Media Studies at MIT, September. remix content to create new meaningFanFic share emotions and opinions

Collaborative Knowledge

Reconceptualizing audiencesMobilized audiencesMass CultureConvergence Cultureaudience / celebrity as a dicotomyaudience celebrity as a process

staring systemstar systemMicro celebrities

Starring Systemegocentric network and networked collectivism Self-expression Creativity New literacy Peer educationI argue that fan cultures can be understood as a starring system: a network of multifaceted and multisited individual and collective performances of audiencehood

Starring Systemculturalcapitalsymboliccapitalsocial capitalIn the starring system fans compete, collaborate and remix cultural material in order to gain visibility and acquire social and cultural capital. competition and collaboration

Aca/FanHills, M. (2002) Fan Cultures. London: Routledge. fanacademicscholar-fanfan-scholarprofessionalamateur

Starring Systemcelebrityaudiencefanacademicmicro-celebrityscholar-fanfan-scholarThe dicotomies audience/celebrity and academic/fan could be more productive visualized as a fractal distinctionakame

Methodology

Analytical auto-ethnography of gg_akame.

Multisited participant-observation on ::ItaSa::.

Biographical interviews with Itasiani.

*Autoethnography: narratives of the fanHills, M. (2002) Fan Cultures. London: Routledge. Autoethnography could chart how multiple fandom are linked throught the indivi