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AD2YsCOSIColumbus, Ohio03.01.18

American Advertising Federation

TWENTY • 18

UxUSER EXPERIENCE

TcTINY CREATURES

OgORIGINALITY

HaHUMOR

DiDISRUPTION

AyAUTHENTICITY

DmDRAMA

CnCOMPOSITION

It’s 10pm in the studio and the deadline is barreling toward you.

You strain to turn your mind away from the small stuff, as you struggle to come up with the next big thing.

A miracle would be appreciated, but you know better.

Magic is what is required.

Alchemy.

That elusive sorcery of an idea, that whips into a frenzy all the parts of your experience.

A dose of humor. A dash of heart. A pinch of perseverance.

And a shit-ton of creativity.

AND WHEN SPUN JUST SO AND THE RIGHT PIECES FALL PRECARIOUSLY YET PRECISELY INTO PLACE THAT IS WHEN YOU ARE ABLE TO MAKE SOMETHING TRULY AMAZING.

THAT IS WHEN YOU ARE ABLE TO TURN AN IDEA INTO GOLD.

Au

Meredith Yuskewich

THESE ARE THE ELEMENTS OF ADVERTISING.

Elements of Advertising 1

On behalf of the Columbus AAF Board, we’d like to thank the entrants and supporters of this year’s local American Advertising Awards. Through this competition, we celebrate our vibrant advertising community and honor the year’s biggest ideas and brightest minds in Central Ohio.

A thousand thanks go out to the ADDY co-chairs (Scott Baldner, Ruth Payne, Jackie Robles and Dave Sonderman) and our club Executive Director, Kelly O’Brien. This team worked tirelessly over the last eight months to run the competition and design and execute tonight’s program. More thanks go to our sponsors who contributed their services, space and cash in support of AAF. None of this would be possible if not for the volunteers and board members who devoted countless hours to market, coordinate and plan this year’s competition.

Each year we look for ways to make the American Advertising Awards better, more engaging and more relevant. This year, in addition to a new venue, we are excited to debut a Local Only category—Pride of Columbus. Through this category, we seek to honor local clients and home-grown work in any medium, as well as encourage more student participation in the competition. 100% of the entry fees in the Pride of Columbus Category will fund a scholarship to underwrite the cost of student entries next year.

We should all be proud to be part of the Central Ohio creative community. So tonight, let’s celebrate our collective efforts. Grab a cocktail, catch up with friends and view the best of this year’s work.

Enjoy!

ANN OLIVER AND BETHANY BEAMAN

AAF Columbus 2017-18 Co-Presidents

THANK YOU2018 AAA VOLUNTEER COMMITTEE

Courtney Hardman, Dawson Michael Levison, The Jewish Community Center of Greater Columbus Karen Miller, National CineMedia (NCM) Angela Petrie, Blue & Co. Shannon Powell Rodocker, Remember Marketing Dave Sonderman

AAA COMMITTEE CO-CHAIRS Scott Baldner, Post House Creative Ruth Payne, Abbott Jackie Robles, Hotbed Media Mark Weiss, German Village Society (Board Support – Sponsorship)

AAF CO-PRESIDENTS Bethany Beaman, treetree Ann Oliver, Spectrum Reach

AAF COLUMBUS EXECUTIVE DIRECTOR Kelly O’Brien, Knockout Branding

SPONSORS Chapter: Dawson, DMG Thrivehive After Party: Versa Silver: Heyman Talent, National CineMedia

SPECIAL THANKS COSI Keith Evans DJ Charles Erickson Carolyn Taylor Meredith Yuskewich

OUR IN-KIND SPONSORS 301 Original Brainstorm Media Endeavor Brewing Hotbed Media Indus Hotels Millcraft Minuteman Press Dublin Planning to Party Post House Creative treetree

2 2018 ADDYs Elements of Advertising 3

MEET THE JUDGES

PAM LONGAZO ANDERSONPurdue University

After graduating from Purdue University, Pam began as an Art Director in Chicago. At Leo Burnett Worldwide, she worked on Kellogg’s, Max Factor, Marlboro and Miller—finding herself the only female creative on the Miller Lite account. As a Creative Director/Partner at J. Walter Thompson, she helped craft campaigns for Kraft, Nestle and the creative that won the pitch for Dell Computers—a spot with a remarkably realistic CGI elephant that hopped his way across London’s Westminster Bridge. Along the way she added McDonald’s, Home Depot and pharma brands. And now full circle: working in higher ed marketing for her alma mater.

GEORGE GOETZBona Fide Creative

George has had success at many highly respected advertising agencies. At MMB in Boston he helped Subway become the largest fast food chain in America. He also led teams on the Harvard Business School brand, join.me collaboration software, Ken’s Steakhouse Salad dressings, and more. Before MMB, George made a name for himself at Mullen, creating the LendingTree brand from scratch, now the undisputed online lending leader. At Hill Holliday, he created award-winning work for Lotus Software, Rolling Rock Beer and Dunkin’ Donuts. He’s lucky enough to have had his name called at Cannes, Clio and The One Show. Two of his commercials are in the Museum of Modern Art’s permanent collection in New York.

DOLLY VUDigitasLBi

Dolly is a Lead Experience and Interface Designer at DigitasLBi in Chicago, and has been with the company for more than four years. Prior to Digitas, Dolly worked in e-commerce designing sites and mobile apps. Under the Publicis Group connection, she is currently teaming up with Leo Burnett to help form a solid digital process by incorporating UI animation, prototyping and user testing. Outside of work she enjoys baking French Macarons and other pastries. And also has two adorable kittens.

The Masters of the Elements

4 2018 ADDYs Elements of Advertising 5

Best In Show 7

BEST IN SHOW

The best of the best…of the best.

Professional and Student

6 2018 ADDYs

8 2018 ADDYs Best In Show 9

“GET CLOSER” TVRon Foth Advertising

Ron Foth Jr, Creative Director, Copywriter, DirectorDavid Henthorne, Creative DirectorMartin Nowak, Executive Producer, Cinematographer, EditorGene Roy, Senior Art DirectorLisa Bauer, ProducerMike Wilson, Associate Creative DirectorDoug Edwards, Audio Engineer

OAKLEY SPORT GLASSES FOR KIDSAudrey Stemen

Columbus College of Art & Design Big Gigantic, Music

BEST IN SHOW

Student

BEST IN SHOW

Pro

10 2018 ADDYs Judge’s Choice 11

ADDYsTWENTY • 18

JUDGE’S CHOICEThe mark of the masters

COLUMBUS JEWISH DAY SCHOOL BROCHUREFechtor

Steve FechtorDave RogersAmy IrelandAmy Thompson

In the beginning, there was kindergarten.

The story of your child’s creation.

JUDGE’S CHOICEGeorge

12 2018 ADDYs Judge’s Choice 13



JUDGE’S CHOICE

LIVSOBonfire Red

Bonfire RedSKYCATCHFIRE

JUDGE’S CHOICE

PamDolly

14 2018 ADDYs Professional Gold 15

Au18GOLD

ProfessionalSales Promotion + Product or Service Sales Promotion

TAMPA BAY BUCCANEERS MULTI LEVELBonfire Red

Bonfire RedVersatile Words

Sales Promotion + Packaging

BEER BOTTLE SERIESSpacejunk

Mike Beaumont, Creative DirectorAndrew Schneider, Head of ProductionKarl Hein, Art DirectorAlexis Schuknecht, DesignerChristine Lee, DesignerMike Gillespie, Producer

They harnessed the elements to turn their work into gold

Film, Video, & Sound + Music Video

WHITE MOONLoose Films LLC

Ori Segev, DirectorRoger Phelps, Producer


Sales and Marketing + Collateral Material / Book Design

SMITH COLLEGE THANK YOU NOTESOlogie

Kelly Ruoff, Partner, Chief Creative OfficerLisa Ragland, Senior DesignerJenn Stevens, Executive Creative DirectorBrooke Hawkins, Associate Director of Project ManagementScott Smallwood, Account Director, Client ServiceJoel Showalter, Editorial Director

Out-Of-Home & Ambient Media + Public Service Out-Of-Home

COSI DINOSAUR EXHIBIT OUT-OF-HOMEFahlgren Mortine

Mark Westman, Senior Vice President, Creative Director Mike Exner, Associate Creative DirectorScott Gracan, Senior Art Director Stephen Pflug, Art Director Gust Smith, Print Production ManagerJennifer Gundling, Project Manager Marty McDonald, Executive Vice PresidentKatherine Zuehlke, Vice President, Account DirectorAmy Harman, Account Director Mackenzie Perino, Senior Account Executive

Elements of Advertising + Still Photography / Campaign

TRAVELNEVADA STILL PHOTOGRAPHYFahlgren Mortine

Bill Fioritto, Associate Creative DirectorMark Westman, Senior Vice President, Creative DirectorJeff Scott, Vice President, Account DirectorSteve Wohlwender, Photographer

Film, Video, & Sound + Advertising Industry Self-Promotion

FUN HOLIDAYS SOCIAL CAMPAIGNPixel Park

Jessica Hudson, Producer Hilary Buchanan, Art DirectorRyan Gargac, AnimatorMelanie Mescher, AnimatorLiz Anderson, Designer


BRAND BELONGINGIBM iX

Dennis Bajec, Chief Creative Officer Meredith Yuskewich, Copy DirectorJason DiPietro, Motion Designer Colleen Duffy, ProducerChris Zajd, Motion DesignerKevin Larson, Motion Designer Inge Pudlowski, CopywriterDan Ledman, Creative DirectorTodd Yuzwa, Creative Director/DesignerRichie Teleron, Art Director/Designer Phil Urso, Art Director/Designer


Elements of Advertising + Film & Video / Video Editing



Online/Interactive + Websites / Microsites

SHOPCCAD.ORGColumbus College of Art & Design

Alma Kim, Illustrator Jacob Cartagena, IllustratorKhalia Carr, Illustrator Courtney Kuether, Animator & IllustratorAudrey Stemen, Designer & IllustratorGrace Oller, Web EditorMike Olenick, Creative Director

SHOPCCAD.ORG(WEBSITES — MICROSITE)37 C

Cross Platform + Advertising Industry Self-Promotion Integrated Campaign

SHARE THE LIGHT HOLIDAY PROMOTIONOrigo Branding

Tommaso Ciaffoncini, Creative DirectorAlessandro Ciaffoncini, Accounts DirectorEric Witt, Account ManagerKelly Kistler, Graphic Designer, Motion Graphic DesignerSara Barton, CopywriterKaren Hagans, Graphic Designer

Elements of Advertising + Film & Video / CGI

“PTEROSAUR” TVRon Foth Advertising

Ron Foth Jr, Creative Director, DirectorDavid Henthorne, Creative DirectorGene Roy, Senior Art DirectorMartin Nowak, Executive Producer, Cinematographer, EditorLisa Bauer, ProducerDoug Edwards, Audio EngineerMegan Small, Senior CopywriterMike Wilson, Associate Creative Director


Film, Video, & Sound + Branded Content & Entertainment / :60 seconds or less

CHATBOOKSSerif Creative

Adam Brigham, Director, Editor and CinematographerDJ Cosgrove, Motion graphicsAndy Miller, Art Direction Doug Joseph, Executive ProducerJosh Coy, ProducerTessa DuPont, Production Coordinator

Advertising Industry Self-Promotion + Ad Club or Marketing Club

2016 ADDY CAMPAIGN FEED YOUR EGOGlorious Sons of Bitches

Tom Leach, CD/SOBEric Davis, CD/SOB

Film, Video, & Sound + Branded Content & Entertainment / more than :60 seconds

PELOTONIA | GREATEST TEAM EVEROutsider Entertainment LLC

Outsider Video & Motion, Production / Motion Graphics / Post Production Kelly Warner, Scorechamber Audio Sound Track / Sound Design

Online/Interactive + Social Media / Campaign

LIT LIFE + YOGA INSTAGRAMCharles Penzone Inc.

Allie Lehman, Co-Founder, Designer, Photographer | The Wonder Jam Alecia Frankart, Marketing Coordinator | The Charles Penzone SalonsJena Huffman, Director of Marketing + Communications | The Charles Penzone Salons

Out-Of-Home & Ambient Media + Guerrilla Marketing

BSN MOBILE GYM LAS VEGASSync Creative

Brett Langolf, VP, Client ServiceJeff Beeler, Managing Partner VP, Operations & StrategyGuy Michael, Partner, VP Business Development Nick McFarland, Senior Designer, Creative Services


Cross Platform + Online / Interactive Campaign

TANGIBLECWT Interactive

Maria Conry, Managing Director Tiffany Wise, Creative DirectorLauren Haygood, Account Director Curt Davis, Senior DesignerNick Feeley, Content Strategist Mark Oxier, Designer

Cross Platform + Integrated Brand Identity Campaign

COLUMBUS INTL FILM & ANIMATION FESTColumbus College of Art & Design

Lily Dent, Designer

Elements of Advertising + Film & Video / Cinematography




CCAD VIEWBOOKColumbus College of Art & Design

Ashleigh Harvey, DesignerPatrick Crawford, Creative DirectionJohn Rice, Creative DirectionTaylor Gamble, PhotographerAnnie Noelker, Photographer Kyle Benson, PhotographerAlly Gillie, PhotographerJill Moorhead, Creative Direction Jeannie Nuss, Copy EditorJenny Wray, Copy EditorJamilla Kato, Photographer

Part One / #MYCCAD

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I had a teacher who would just keep telling me,"This can be better. You can do better."

Jaime WrightClass of 2018, Animation

“

LOVE YOUR FACULTY — AND SMALL CLASSES.(We have a 10:1 student-to-teacher ratio.)

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Part One / Campus/ TEEN SERVICES LIBRARIAN AT THE DAYTON METROPOLITAN LIBRARY / INFORMATION SERVICES SPECIALIST IN LOCAL HISTORY AND GENEALOGY AT THE COLUMBUS METROPOLITAN LIBRARY / STAFF COUNSEL AT NATIONWIDE CHILDREN’S HOSPITAL / DIRECTOR OF PATIENT ACCOUNTS AT ORTHOPEDIC ONE / SYSTEM DIRECTOR OF OPERATIONS AT OHIOHEALTH / SENIOR ATTORNEY AT FLETCHER, FARLEY, SHIPMAN & SALINAS / VETERINARIAN IN SINGAPORE / CEO OF WILD ART SAFARIS / ARCHITECT / FOUNDER & CREATIVE LEAD AT AIRLIFT / CONSULTING EXECUTIVE CHEF AT MARKET HOUSE ON-THE-SQUARE & THE FISH HOUSE / MANAGING PARTNER OF THEODOTOU & ASSOCIATES / ARTIST IN RESIDENCE AT UCSF BENIOFF CHILDREN’S HOSPITAL / OWNER OF BOUTIQUE 4 / AEROSPACE ENGINEER AT THE UNITED STATES AIR FORCE / PRESIDENT OF HERITAGE PARTNERS/BARNER ASSOCIATION / AUTHOR AND ILLUSTRATOR OF CHILDREN’S BOOKS / OWNER OF NYX FILM / CO-OWNER OF TS CONSULTING GROUP / OWNER OF HORSESHOE TAVERN / MOBILE UI DESIGNER CONTRACTOR AT NFL / PSYCHOTHERAPIST IN PRIVATE PRACTICE / RESTAURANT CONSULTANT AND MENU PLANNER AT TWO-TOP CONSULTING, LLC / LICENSED REAL ESTATE AGENT AT HOWARD HANNA REAL ESTATE SERVICES / CEO OF CROWN EQUITIES / PROTOTYPER AT NETFLIX / SENIOR UI ENGINEER AT NETFLIX / PRESIDENT AND OWNER AT J. BONES, LLC LEGAL SERVICES / PERSONAL/EXECUTIVE ASSISTANT / SENIOR ACCOUNT MANAGER AT TEKSYSTEMS / VICE PRESIDENT OF ASSOCIATION MANAGEMENT AT BORROR PROPERTIES / DIRECTOR OF STRATEGIC INITIATIVES AT COSI / ADA AND VETERANS AFFAIRS COORDINATOR / ASSOCIATE PROJECT MANAGER AND SPACE PLANNER AT CB RICHARD ELLIS / CREW SCHEDULER AT PSA AIRLINES / DIRECTOR OF LEARNING PROGRAMS AT GREATER PHILADELPHIA CULTURAL ALLIANCE / CREATIVE DIRECTOR OF SPECIAL EVENTS AND PROJECTS AT THE INVENTION CONVENTION / QUALITY

An art and design education enables you to succeed in literally any field. This is just a small list of jobs outside traditional art and design fields that CCAD alumni have landed.

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Part Three / CCAD at a Glance

Our Motto:Think. Do. Thrive.

Our Mission:CCAD fosters a community that educates diverse students so they can unleash their creative power to shape culture and commerce.

10:1Student/Teacher ratio

30%Minority students

68%Female students

32%Male students

1,071 students from 39 states and 20 foreign countries

Study AbroadOpportunities to study abroad in Italy, Ireland, China, and Chile

1879CCAD was founded in 1879 and is one of the oldest art and design colleges inthe U.S.

88.2%88.2% of graduates have jobs or educational plans a year after graduation 2016 Outcomes Survey of 2015 graduates

$100,000Art Fair sales as high as $100,000 annually by students and alumni

ValueNamed Best Value Art School by Pay Scale

And ...Graphic Design USA named CCAD one of the top design colleges in the country

$14MMore than $14.6 million in scholarships

No. 5Animation program in the MidwestAnimation Career Review, 2017

No. 15Nationally among private schools and colleges in Fashion DesignFashion Schools, 2017

We Are:An independent, nonprofit college

An accredited member of the National Association of Schools of Art and Design (NASAD) and the Higher Learning Commission

A member of the Association of Independent Colleges of Art and Design (AICAD)

CCAD VIEWBOOK(PUBLICATION DESIGN — BOOK DESIGN)08 E

COLUMBUS INTERNATIONAL FILM & ANIMATION FESTIVAL(INTEGRATED BRAND IDENTITY CAMPAIGN — INTEGRATED ADVERTISING CAMPAIGN)73

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CARNEGIE MELLON ANNIVERSARY BOOKOlogie

Sierra Swanson, Associate Creative Director Keith McDaniel, Associate Visual DirectorMegan Harvell, Senior Designer Katie Anthony-Brown, Senior WriterDakota Story, Writer Scott Smallwood, Account Director, Client Service Brooke Hawkins, Associate Director of Project Management

THIS IS FOR THE FOUNDERS WHO USED THEIR VAST RESOURCES TO BUILD THRIVING INDUSTRIES AND VITAL INSTITUTIONS

ONE, AN INDUSTRIAL TITAN.ONE, A BANKING MAGNATE.BOTH, FOUNDERS. Andrew Carnegie, a self-made industrialist,

entrepreneur and philanthropist, believed profoundly in the value of learning in transforming human lives and communities. He founded Carnegie Technical Schools to bring educational opportunity to the children of working-class Pittsburgh residents.

Andrew Mellon was a Pittsburgh banker, venture investor and U.S. Secretary of the Treasury who, with his brother Richard, financed the Mellon Institute of Industrial Research based on his conviction that advances in knowledge were the true foundation of future prosperity.

These founders of institutions of higher learning fostered inventive thinking and advanced humanity—and 50 years ago, their legacies converged when Andrew’s son, Paul Mellon, proposed a merger to form what we now know as Carnegie Mellon University, setting the stage for the greatest minds in the world to become founders here, too.

Elements of Advertising + Copywriting

2016 ADDY CALL FOR ENTRIESGlorious Sons of Bitches

Tom Leach, CD/SOBEric Davis, CD/SOB

TheCreativeEgoA closer look.

Laser-Focused Vision The limited ocular system of most egos is capable of recognizing only shiny, new, custom-inscribed objects.

Praise ReceptorsThe ego’s highly selective audial apparatuses blocks negative feedback and locks onto positive sentiments.

Conveniently ADDY-shaped Nourishment ReceptacleThe ego’s voracity stems from an accelerated metabolism guided by an insatiable thirst for recognition at local, regional, and national levels.

Toe-Stepper-On-ErsThe ego will stop at nothing to achieve greatness in any form, using its unusually flat and scaly feet to eliminate adversaries.

Elephant-like EpidermisThe ego’s outer layer of skin can often resemble that of a pachyderm, providing a near-impenetrable barrier against both scorn and charm alike.

Balls (Male or Female) In its quest for constant approval and appreciation, the ego often knows no limits to its testicular/ovarian fortitude.

A smaller, more feral version of you. Some are well fed. Some are emaciated.

They all bruise easily and each requires constant care and feeding.

Most cannot be completely controlled and, at times, can be downright dangerous.

Egos think only of themselves and their rapacious hunger for accolades of all sizes and substrates. Needless to say, these wayward creatures of the soul think only of themselves and their insatiable hunger for accolades.

They are often found squirreled away under the desks of hard-working creatives, nesting in lost tissues and Jimmy John’s wrappers.

Caffeine Intake Valve Egos demand sources of near-constant energy in liquid form.

Digital Warning SystemAn outstretched middle finger is often the ego’s sole means of communication with others of its kind.

This informative guide brought to you by

AAFM2974—1

IDEAS WORTH ADVERTISINGgoglorious.com

Absentee Heart Egos are sentimentally handicapped due to a condition known as compassion displacement syndrome.

Cross Platform + Advertising Industry Self-Promotion Integrated Campaign

BRAND BELONGINGIBM iX

Dennis Bajec, Chief Creative OfficerMeredith Yuskewich, Copy DirectorJason DiPietro, Motion DesignerColleen Duffy, ProducerChris Zajd, Motion DesignerKevin Larson, Motion DesignerInge Pudlowski, CopywriterDan Ledman, Creative DirectorTodd Yuzwa, Creative Director/DesignerRichie Teleron, Art Director/Designer Phil Urso, Art Director/DesignerDuriel Webb, DesignerMichael Nelson, DesignerKristin Fletcher, Executive Oversight/Content StrategistKatherine Bogda, Content StrategistDustin Phillips, ProducerGinger Pullen, EditorAngel Zimmerman, Social StrategistBrian Lucas, UX StrategistKelly Mooney, Executive Oversight

Print Advertising + Advertising Industry Self-Promotion / Print

BONFIRE RED POSTER HOLIDAY GIFTBonfire Red

Bonfire Red

Elements of Advertising + Film & Video / Animation, Special Effects or Motion Graphics

NATIONAL GEOGRAPHIC BREAKTHROUGHSpacejunk

Mike Beaumont, Creative DirectorAndrew Schneider, Head of ProductionKevin Rapp, DirectorKatie McDevitt, ProducerBrian Finney, Technical DirectorAmanda Lake, DesignerZak Tietjen, AnimatorAlex Trimpe, AnimatorKody Orris, Sound Design

26 2018 ADDYs Professional Silver 27

Ag18SILVER

Professional

The silver lining of great work


SHERWIN-WILLIAMS STATE YOUR COLORSIBM iX

Sarah Otte, DesignerDecker Moss, Associate Creative DirectorKiley Gessner, Social CoordinatorEmily Imke, Junior DesignerKelly Abrams, Copy DirectorJenna Samuelson, StrategistBen Danis, Project Manager

Out-Of-Home & Ambient Media + Advertising Industry Self-Promotion

GRATITUDE HAPPY HOUR EVENTtreetree

Jasmine Howard, Account Leader, EventsHeather Zeigler, Account Director, EventsCarolyn Taylor, Senior Graphic DesignerAndrew Adams, Senior Graphic DesignerAngela Mentel, Account ManagerSusan Clark, Administrative DirectorTracy Patrick, HospitalityMegan Myers, Group Creative DirectorBecca Apfelstadt, Co-Founder & CEO


Collateral Material + Brochure

COLUMBUS JEWISH DAY SCHOOL BROCHUREFechtor

Steve FechtorDave RogersAmy IrelandAmy Thompson

Collateral Material + Brochure

QS PARTNERSBonfire Red

Bonfire Red

Direct Marketing + Direct Mail / 3D/Mixed

PEDIALYTE AC+ INTRO KITAbbott

Brent Gleadle, Creative DirectorKim Sirois, Assistant Creative DirectorJimmy Chung, Art DirectorTyler Starkey, Art DirectorEmma Deane, CopywriterDoug McGuire, Designer

And it came to pass that on the 28th day of the ninth month of her

seventh year, Hannah discovered that a sense of community and purpose can lift spirits. And also, balloons.

Integrated Campaigns + Consumer Campaign-Local

A HEAD ABOVE THE RESTHOMAGE

Anthony Trimpe, Creative Director, Copywriter & Script WriterJustin Nottke, Art DirectorMatt Cook, Social Media DirectorMaddie Forrey, DesignerOutsider Video, Video Production & EditingColin Rigsby, DesignerMark Jaworski, Marketing Manager

Advertising Industry Self-Promotion + Collateral / Brand Elements

IKE SMART CITY: REBRANDOrange Barrel Media

Orange Barrel Media Creative Team


GRATITUDE HAPPY HOUR INVITATIONtreetree

Carolyn Taylor, Senior Graphic DesignerCarolyn Chester, Creative DirectorKaren Hawley, Creative Operations Director


Out-Of-Home & Ambient Media + Public Service Out-Of-Home / Campaign

FRANKLINTON CYCLE WORKS POSTERSFechtor

Steve FechtorMike SanfordDave RogersAmy Ireland


THE DANIMALHOMAGE

Anthony Trimpe, Creative Director, Director, WriterAndy Keller, Producer, Strategist & Project ManagerNick Galilei, Videographer & EditorMatt Cook, Social Media DirectorJustin Nottke, Art DirectorDaniel Vaccaro (aka The DANIMAL), Superstar

Online/Interactive + Websites / Consumer

LIVSOBonfire Red

Bonfire RedSKYCATCHFIRE

HUNTINGTON GATEWAY:

ENVIRONMENTAL BRANDING

AMERICAN ADVERTISING AWARDS 2018 | AMBIENT MEDIA • 3

Film, Video, & Sound + Television Advertising / Local / Single Spot :60 seconds or more



Out-Of-Home & Ambient Media + Installations / Multiple Installations

HUNTINGTON GATEWAYTENFOLD

Rachel Friedman, Creative DirectorTami Bohn, Lead DesignerStacy Beidelschies, Project ManagerPaige Rothhaar, DesignerCasi Douglas, DesignerSteven Schweickert, DesignerDaren Elosh, DesignerCarli Galat, DesignerHeather Plank, Director of OperationsBen Clos, Account Director



THE BIG MOVE POSTER SERIESRAVE

Tobias Roediger, Creative DirectorSamantha Russell, Illustrator

Out-Of-Home & Ambient Media + Installations / Single Installation

MENTOR KOKOMO DAY CENTERtreetree

Carolyn Taylor, Senior Graphic DesignerCarolyn Chester, Creative DirectorMegan Myers, Group Creative DirectorSara Parko, Senior Account Manager

Online/Interactive + Advertising & Promotion / Campaign

“SEE SCIENCE DIFFERENTLY” DIGITALRon Foth Advertising

Ron Foth Jr, Creative DirectorDavid Henthorne, Creative DirectorMike Wilson, Associate Creative DirectorMegan Small, Senior Copywriter


ARENA OF THE MINDSerif Creative

Adam Brigham, Director and EditorAndy Stiebler, ProducerDoug Joseph, Associate ProducerTessa DuPont, Casting DirectorKenny Mosher, Director of PhotographyAndy Eggert, Director of PhotographyJon Fintel, Sound DesignerSam Gwin, Production AssistantColton Bowshier, Assistant CameraJared Greene, Grip Brad Keplinger, GafferShane Bonnette, Grip + Set BuildAngela Joseph-Mitchell, StylistDavid Powers, PhotographerAlec Rossborough, PhotographerKellie Keck, H&MUAValerie Meow, H&MUADerek DuPont, Props

Elements of Advertising + Art Direction / Campaign

CCAD SURVIVAL GUIDEColumbus College of Art & Design

Alma Kim, Creative Director, IllustrationAbby Dillon, Creative Director, Graphic DesignKyle Benson, Creative Director, PhotographyCourtney Kuether, Creative Director, Animation and Web AssetsSerenity Strull, Creative Director, VideoEthan Donaldson, DesignerKatelyn Ratajczak, DesignerKhaila Carr, IllustratorRoman Cartagena, IllustratorAnnie Noelker, Photographer Taylor Gamble, PhotographerAlly Gille, PhotographerAshleigh Harvery, Designer

Tyler Gaca (Class of 2017)

included otherworldly painted portraits

of his alter ego in his senior thesis project.

Dirty Frank’s Hot Dog Palace. Voted best

cheap eats in Columbus! Plus they have a

ton of vegan/vegetarian options.

The Art Sign stands out

all the time — even at night as captured by

Eris Lynn (Class of 2017).

Pistacia Vera. Two locations close to campus.

All the baked goods.

“Try new things and build connections with

your professors,” says Tyler Davis (Class of

2018). “It pays off. They help prepare you to be

a studio artist.”

Tyler Davis (Class of 2018) shows off

his printmaking skills.

Most fine art classes are housed in

the Amelia Fine Arts Building.

Metal vibes in this steel sculpture by

Hannah Bates (Class of 2017).

Fox in the Snow Cafe. Start your mornings

with one of their cappuccinos!

Fine Arts essentials

1. Paints | lay it on thick

2. Liquid Nails | get it together

3. Paint buckets | for every color

4. Palette knives | for your studio

5. Paintbrush | + one on deck

6. Printmaking tools | so many ideas …

7. Wire | shape it up

8. Pastels | for depth

9. Hi-Fructose | as late-night motivation

10. Exit Through the Gift Shop | #hero

11. Wrench set + screwdriver | get it done

We’re giving you the lowdown on Fine Arts as part

of our CCAD Survival Guide.

INSIDE:5 Things To Know Now

Plus, our favorite art and

design tools, professors,

and study break spots.

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Sarah Marie Gillespie (Class of 2017)

created a collection of updated

motocross gear.

Strong design game by Jacob Maitland

(Class of 2016).

Design is a fundamental piece of our

campus — and the building where you’ll

have your fashion classes.

Brezel! Just a mile away in the North Market.

Join the growing group of fashion

designers who make Columbus the

#3 fashion city in the U.S.

Sharp looks by Isaac Cohn (Class of 2017).

Courtney Crawford’s (Class of 2017) prints on

display for the CCAD Fashion Show.

Sheldyn Nicholson’s (Class of 2017) senior

collection at the CCAD Fashion Show

lookbook shoot.

Take a break at Brioso Coffee (it’s a four-

minute walk from the Quad).

Fashion essentials

1. Tape measure | a 4-year accessory

2. Pins | get used to seeing these

3. Bobbin + thread | essential

4. Curve ruler | for pattern making

5. Material sample | to see how it sews

6. Runway looks | be inspired

7. Leather sketchbook | looking good

8. Scissors | for fabric only!

9. Fabric swatch | design your own prints!

We’re giving you the lowdown on Fashion Design

as part of our CCAD Survival Guide.





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The Art Sign. We’re all kind of

obsessed with it.

Tobias Katz (Class of 2017) built a tiny

house and started his own business.

Practice your business skills at

our Art Fair.

Your work comes alive at places like

Wolf’s Ridge Brewing.

Make a statement and start your own business

like Jamilla Kato (Class of 2017).

Pistacia Vera in German Village is a

go-to for mentor meet-ups. And the

macarons. Mmmm.

Being on an art and design campus will inspire

you to see the world in a whole new way.

A bite to eat. A strong coffee. Meet

Brioso Coffee.

Make friends, connect with future colleagues,

and learn from working art entrepreneurs.

Business essentials

1. Lint roller | gotta look fresh

2. CCAD planner | to book meetings

3. Entrepreneur blueprints | be your own boss

4. Art business books | get ahead

5. LEGOs | (you’ll see)

6. Calculator | the year CCAD was founded

7. Pie chart | data is ev-er-y-thing

8. Resume | two extra copies just in case

9. Professional Artist | a guidebook

We’re giving you the lowdown on Business & Entrepreneurship, a

popular minor at CCAD, as part of our CCAD Survival Guide.





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“I love to hang out on the quad under the

shady trees. CCAD students give the best

belly rubs!” — Beans

Miranda Long (Class of 2017) giving us

an inside look at her character sheets.

The Art Sign at night is LIT.

Two roommates try not to blow up the earth in

this animated short by Alex Falcone

(Class of 2017).

Chroma is a chance for students to exhibit what

they’ve been working on all year.

Two cowboys find friendship in an unlikely

fashion in this animated short by Jake Hetzel,

(Class of 2016), Fernando Utreras (Class of

2017), and Sean Xiong (Class of 2017).

Dirty Frank’s Hot Dog Palace: land of cheap

hot dogs and tasty tots. (Kitchen closes

at 1:45 a.m.)

Kinney Hall will house a majority of your

classes. Be one with the sandbox, the

sandbox is your friend.

Destination Donuts at the North Market. (It’s

worth the mile walk — don’t lie to yourself.)

Animation essentials

1. 100 Tuesday Tips | by Griz and Norm

2. Animation cels | to edit

3. Pencil case | AKA magic wand holder

4. Animation lightbox table | be bright

5. Wacom pen | like a pro

6. Character spec sheet | an inside joke

7. Flipbook | for fun

8. Dragonframe keyboard | <finger snaps>

9. Drawn to Life | by Walt Stanchfield

10. Adult Swim stills | #goals

11. Cintiq tablet | HD ftw

We’re giving you the lowdown on Animation as

part of our CCAD Survival Guide.





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Tara Kurnsinsky (Class of 2019) designs

a green café.

The North Market is farmers market chic

inside — and a delicious spot for

lunch, community building, and

a group work session.

Carolyn Zurawka (Class of 2014)

creates thoughtful spaces for

immunocompromised children.

A truly background-worthy Art Sign photo.

(You’ll take a few.)

Each student receives their own studio space to

customize and work in.

Make yourself at home in the Loann Crane

Center for Design. You’ll find the

perfect place to plop.

Kirsten Coleman (Class of 2017) created 150

wooden “turnlettes” created to explore methods

and style of wood turning and design process in

furniture design.

Pistacia Vera = a special treat.

“With the support of my family, the friends I have

made, and the professors who have pushed me to

do my best, they have made me feel very at home

and have created a community that I can thrive in.”

— Rose White (Class of 2019)

Interior Design essentials

1. T-square | A+ work

2. Architect’s scale ruler | keep it proportional

3. Dwell | #livingthedream

4. The Edge | a la Joel Gundlach

5. Pencil sharpener | on point

6. Blueprints | for the lay of the land

7. Footcandle reader | for lighting

8. Markers | make a vision

9. Material swatches | (thanks, Mat Lab)INSIDE:5 Things To Know Now




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We’re giving you the lowdown on Interior Design as

part of our CCAD Survival Guide.

SURVIVAL GUIDES

Want to crush it in the real world? You’ll want to take a variety of classes. Business classes are a must for any budding entrepreneur, photography comes in handy for project work — if you can take photos yourself, you don’t have to hire someone else to capture your vision — and graphic design offers you the tools needed to cultivate your personal brand. Plus, you can learn how to create a beautiful website and show yourself off to the professional world.

Thanks to an emphasis on real-world applications, the Interior Design curriculum prepares you for jobs and internships by arming you with the know-how to present your work professionally. You’ll learn AutoCAD, Photoshop, Revit, and SketchUp Pro for renderings and InDesign for project presentations. “As a student, it helps to understand what professionals are expecting and how to create work at that level,” says Tara Kursinsky (Class of 2019). “This is what the pros are using, so these computer skills are definitely a requirement if you want to be successful in the industry.”

The way we design our environments matters more than ever, and in the Interior Design program at Columbus College of Art & Design, you’ll find the facilities, tools, and faculty to make your design dreams reality.

Professor of Interior and Industrial DesignMS in Education, University of DaytonBFA in Industrial Design, Columbus College of

Art & Design

Joel Gundlach won the 2016 CCAD Outstanding Faculty Award. He has taught Industrial Design and Interior Design classes for almost three decades, and he enjoys helping students elevate

their craft. A freelance furniture designer, Gundlach’s clients include the Columbus Foundation and Columbus Museum of Art.

Much of my practice is designing and fabricating custom furniture and cabinetry.

As a maker, I love all the resources and shops that are available. You can get just about anything here.

I love being on the water in one of our old restored wooden boats.

Assistant Professor and Department Chair for Interior Design

MFA in Design Research with a specialization in University Teaching, The Ohio State University

BArch in Architecture, Iowa State UniversityWhen Kelly DeVore discovered smaller-scale projects encompassing interior design and branding, she found that the collaboration and social impact within those projects had special resonance with her. DeVore teaches upper-level interior design research courses, a course on Designing for Social Change, and a class for our MDes program. She believes that by understanding communities and having empathy toward people, designers can better impact the human experience.

I am passionate about social practice research and present at conferences as much as I can. I also design spaces for DEV Design and Development, which I own with my husband.

I love all the volunteer opportunities that are available in Columbus — the community really cares!

I love wandering around a farmers market or going down to Hocking Hills – both nature and delicious food really inspire me.@ccadedu

@ccadedu ccadedu.tumblr.com

ccadedu

You’ll learn how — and why — to make the right design choices, which is key to creating user-friendly, sustainable, and human-centered design. And once you understand how things are assembled and constructed, you’ll make better decisions as a designer. From footer to roof and everything in between, hands-on building construction classes take away the mystery behind the drywall, while sustainability and user-experience courses ensure that you consider the human factor first. In short, you’ll have a direct impact on people.

Like an architect, you’ll learn how to identify what a client needs to create a comfortable, engaging, and appropriate space. Those skills are a priority. Design is all about making the world a better place, and by questioning how spaces, products, and buildings can serve a better function, or be more beautiful and useful, you’ll be solving problems — not just designing for design’s sake.

You’ll dive into design quickly your first year with projects like Intro to Design, which features an emphasis on professional presentation skills, and Collaboration in Design, which teaches you how to work together. (Designers rarely work alone. Squad goals.) From the beginning, you’ll learn how to ask the questions that might uncover solutions and solve big problems.

See Through Walls

Solve Problems

Building Together

Present Yourself

Travel Across Majors

/kelly-devore-105692b

/joel-gundlach-a5b8365

@ccadinterior

watchmechangetheworld.org

PHOTOGRAPHY

CCAD SURVIVAL GUIDE(ART DIRECTION — CAMPAIGN)84 B



SHERWIN-WILLIAMS 12 DAYS OF COLORIBM iX


Online/Interactive + Websites / B-to-B

CABOT WRENN WEBSITEMakeway

Greg Cunneyworth, Creative DirectorJosh Lowery, Director of OperationsKevin Seibert, Digital DirectorDan Gribbin, DeveloperScott Lawrence, Backend Developer

Film, Video, & Sound + Television Advertising / Local / Single Spot :30 seconds

DONATOS BIGFOOT PHONEFechtor

Steve FechtorMike SanfordDave RogersAmy IrelandAmy Thompson


10 REASONS TO USE VIDEO RIGHT NOWPixel Park

Matt Hoelter, Creative DirectorJessica Hudson, ProducerHilary Buchanan, Art DirectorRyan Gargac, AnimatorMelanie Mescher, AnimatorLiz Anderson, Designer

Advertising Industry Self-Promotion + Direct Marketing & Specialty Advertising (printed or digital)

TREEMOJI DIRECT MAIL POSTCARDStreetree

Andrew Adams, Senior Graphic DesignerCody Holland, Senior Graphic DesignerCarolyn Taylor, Senior Graphic DesignerDaniella Siebert, CopywriterKaren Hawley, Creative Operations DirectorMegan Myers, Group Creative DirectorBecca Apfelstadt, Co-Founder & CEO

Out-Of-Home & Ambient Media + Installations / Multiple Installations

SMART COLUMBUS EVENT INSTALLATIONIBM iX

Chuck Wagner, Executive Creative DirectorTodd Yuzwa, Creative DirectorRichie Teleron, Senior Art DirectorMeredith Nelson, Director, Client ServiceJulie Atherton, Global PartnerKate Collins, DesignerKhaled Younes, Junior DesignerMonique Lane, Senior Project ManagerRob Murray, Strategy/ResearchLaura Sommers, Copywriter Scott Sommers,Copywriter

444 N FRONT ST, UNIT 101 COLUMBUS, OH 43215

Have a my-hair-is-on- fire special project?

Special projects can ignite all kinds of emotions. But we know how you feel, because we know special projects.

WE’RE THE AGENCY OF SPECIAL PROJECTS. 614.291.7944 TREETREEAGENCY.COM


Online/Interactive + Websites / B-to-B

VISIT CALIFORNIA INDUSTRY WEBSITEMindstream Interactive

Film, Video, & Sound + Online Film, Video & Sound Campaign

CCAD STORIESColumbus College of Art & Design

Josh Smukal, Cinematographer, Lead editorSerenity Strull, Motion GraphicsJessica Howell, Editor (CCAD Stories, Chilin Yu)

Public Service (Cross Platform) + Integrated Media Public Service Campaign

FRANKLINTON CYCLE WORKS CAMPAIGNFechtor


Film, Video, & Sound + Television Advertising / Regional / National / Single Spot – Up to 2:00


Ron Foth Jr, Creative Director, DirectorDavid Henthorne, Creative DirectorGene Roy, Senior Art DirectorMartin Nowak, Executive Producer, Cinematographer, EditorLisa Bauer, ProducerDoug Edwards, Audio EngineerMegan Small, Senior CopywriterMike Wilson, Associate Creative DirectorKim Moore, SVP, Client Services


COSI DINOSAUR GALLERY CAMPAIGNFahlgren Mortine

Mark Westman, Senior Vice President, Creative DirectorMike Exner, Associate Creative DirectorScott Gracan, Senior Art DirectorStephen Pflug, Art DirectorGust Smith, Print Production ManagerJennifer Gundling, Project ManagerMarty McDonald, Executive Vice PresidentKatherine Zuehlke, Vice President, Account DirectorAmy Harman, Account DirectorMackenzie Perino, Senior Account Executive


PEOPLE & ORGANIZATIONS

The Women’s Fund is passionate about presenting platforms to mobilize action. We offer programs that get people talking, moving women off the sidelines and onto the front lines of social change.

We do this by arming women and men with tools that initiate healthy dialogue that raises awareness and works to propel equal

representation in the community.

Ask us how our tools and resources can help you start a conversation.

The Women’s Fund is a trusted partner to our community, funding programs that connect organizations and build relationships for a common cause. Through our grants and programming, we work to open the eyes of our

community and inspire action that creates systematic and lasting impact.

Join us at an upcoming event to connect with others who are driven to create more opportunities for women and girls.

we spark

we connect

A GIRL’Sbecause

because

PEAKS AT AGE 81

5% OFFORTUNE 500CEO POSITIONS2

WOMEN HOLD

CONVERSATIONSless than

confidence

WMFD1875_brochure_v04a.indd 4-5 8/21/17 3:17 PM

FIERCELY COMMITTED TO IGNITING

SOCIAL CHANGE FOR

GENDER EQUALITY

WMFD1875_brochure_v04a.indd 1 8/21/17 3:17 PM

Firstname Lastname Title Companyname 123 Streetname Columbus, OH 00000

Month 3, 2016

Dear Firstname,

This is the typing style for The Women’s Fund of Central Ohio letters. Following this type style will ensure our written communications are consistent in appearance.

The font for letters is Calibri. The size is 10 pt. The type color is black.

Begin typing 2.25 inches from the top edge and 2.0 inches from the left edge. Double space between paragraphs—add an extra space between the date and the salutation. Don’t indent paragraphs, and don’t double space after periods.

Best regards,

Nichole DunnThe Women’s Fund of Central Ohio

2323 W. Fifth Ave. Suite 230, Columbus, Ohio 43204

614-225-9926 womensfundcentralohio.org

FIERCELY COMMITTED TO IGNITING SOCIAL CHANGE FOR THE SAKE OF GENDER EQUALITY

WMFD1875_LetterheadSize: 8.5 x 11.0Inks: 2/0 (Pantone 303, Pantone 3268)Paper: 24#W, Mohawk Superfine, Ultra White, Eggshell

2323 W. Fifth Ave. Suite 230 Columbus, Ohio 43204 614-225-9926

womensfundcentralohio.org

FIERCELY COMMITTED TO IGNITING SOCIAL CHANGE FOR THE SAKE OF GENDER EQUALITY

Nichole E. Dunn President & CEO

[email protected]

Elements of Advertising + Innovative Use of Interactive / Technology

LOADED CORPORATE WEBSITELoaded

Colin DeShong, CCOJustin Carroll, Creative Director

Elements of Advertising + Video Editing

FWC 2017 SHOW OPENER VIDEOOneKreate

Mike McNeese, DirectorIlene Soloff, Creative Director

Elements of Advertising + Art Direction / Campaign

THE WOMEN’S FUND BRANDINGtreetree

Carolyn Taylor, Senior Graphic DesignerCarolyn Chester, Creative DirectorMegan Myers, Group Creative DirectorBethany Beaman, Account LeaderKaren Hawley, Creative Operations DirectorMichelle Guffey, Marketing DirectorAudra Kohler, Strategy ManagerBecky Ziegler, Strategy Director

Elements of Advertising + Art Direction

THE ART OF TOMMASO CIAFFONCINIOrigo Branding

Tommaso Ciaffoncini, Creative DirectorAlessandro Ciaffoncini, Accounts DirectorKaren Hagans, Graphic DesignerJed Haldeman, Director of Interactive, Web DevelopmentBrandon Mullins, DeveloperSara Barton, Copywriter


DSW INSTAGRAM MOTION POSTSIBM iX

Todd Roeth, Creative DirectorJordan Katterheinrich, Senior DesignerNicky Smith, DesignerAmy Sharp, Copy DirectorEmily Imke, Junior DesignerJason Poteat, Production DirectorKaylee Taylor, Manager, Client ServiceCaroline Savoy, Project Manager


Integrated Campaigns + Integrated Brand Identity Campaign

SMART COLUMBUS IDENTITY SYSTEMIBM iX

Chuck Wagner, Executive Creative DirectorTodd Yuzwa, Creative DirectorRichie Teleron, Senior Art DirectorMeredith Nelson, Director, Client ServiceJulie Atherton, Global PartnerKate Collins, DesignerKhaled Younes, Junior DesignerRob Murray, Strategy/ResearchMonique Lane, Senior Project ManagerLaura Sommers, Copywriter Scott Sommers, Copywriter

Online/Interactive + Advertising Industry Self-Promotion

RONFOTH.COMRon Foth Advertising

Ron Foth Jr, Creative DirectorDavid Henthorne, Creative Director, CopywriterMike Wilson, Associate Creative DirectorMegan Small, Senior CopywriterNikki Murray, Senior Art DirectorGene Roy, Senior Art DirectorMartin Nowak, VP, Executive Producer

Elements of Advertising + Animation, Special Effects or Motion Graphics

A VERY GREEN CHRISTMASSpacejunk

Mike Beaumont, Creative DirectorAndrew Schneider, Head of ProductionKarl Hein, DirectorKatie McDevitt, ProducerNick Schoener, AnimatorLindsey Kelly, AnimatorChristine Lee, IllustratorMay Zhiqi Liao, IllustratorsKody Orris, Sound Designer/Mixer

Elements of Advertising + Sound Design


Ron Foth Jr, Creative Director, DirectorDavid Henthorne, Creative DirectorGene Roy, Senior Art DirectorMartin Nowak, Executive Producer, Cinematographer, EditorLisa Bauer, ProducerDoug Edwards, Audio EngineerMegan Small, Senior CopywriterMike Wilson, Associate Creative Director



CCA POSITIONING STATEMENTOlogie

Bev Ryan, FounderNathan Thornton, Executive Creative DirectorKeith McDaniel, Associate Visual DirectorJackie Mantey, Senior Writer

Advertising Industry Self-Promotion (Cross Platform) + Advertising Industry Self-Promotion Integrated Campaign

TREEMOJI CAMPAIGNtreetree

Andrew Adams, Senior Graphic DesignerCody Holland, Senior Graphic DesignerCarolyn Taylor, Senior Graphic DesignerDaniella Siebert, CopywriterCarolyn Chester, Creative DirectorBrittany Williams, Account CoordinatorKaren Hawley, Creative Operations DirectorMegan Myers, Group Creative DirectorPeyton Sutton, Senior Account ManagerBecca Apfelstadt, Co-Founder & CEO

Advertising Industry Self-Promotion (Cross Platform) + Advertising Industry Self-Promotion Integrated Campaign

MAD MONSTERS HALLOWEEN PROMOTIONOrigo Branding

Tommaso Ciaffoncini, Creative DirectorAlessandro Ciaffoncini, Accounts DirectorKaren Hagans, Graphic DesignerDavid Rosmarin, Motion Graphic DesignerKelly Kistler, Graphic Designer, CopywriterMichelle Handford, Graphic DesignerCamille Schwartz, Account ManagerSara Barton, Copywriter

Sales & Marketing + Sales Kit or Product Information Sheets

TAMPA BAY BUCCANEERS LUXURY SUITESBonfire Red

Bonfire Red


MY SUMMER JOB AT FECHTORFechtor

Joshua SauderWalter Stanley

Online/Interactive + Websites / Consumer

LIT LIFE + YOGA WEBSITECharles Penzone Inc.

Allie Lehman, Co-Founder, Designer, Photographer | The Wonder JamMatt Hart, Developer | The Wonder Jam


Sales & Marketing + Sales Promotion Campaign

KUTZTOWN BRAND, ENROLLMENT CAMPAIGNOlogie

Paul Davis, Executive Creative DirectorSierra Swanson, Associate Creative DirectorJoy Sullivan, Senior WriterChris Pederson, Copy LeadEric Blair, Senior DesignerConnor Mitchell, DesignerNate Selby, Senior StrategistBen Trickett, Front End DeveloperJake Westrick, Associate User Experience DirectorJill Neely, Digital Creative Director Ryan Rekstis,Associate Account DirectorWhitney Lee, Executive Director, Project ManagementKevin Murray, Video EditorMark Love, Video DirectorLindsay Love, Executive Producer

Film, Video, & Sound + Advertising Industry Self-Promotion Film, Video & Sound

iX MANIFESTO: RENEGADES & REALISTSIBM iX

Dennis Bajec, Chief Creative OfficerAmanda Hurte, Copy DirectorJason DiPietro, Motion DesignerColleen Duffy, ProducerChris Zajd, Motion DesignerKevin Larson, Motion DesignerJason Poteat, EditorDan Ledman, Creative Director


“RUSTY BUCKET-ISMS” CAMPAIGNRon Foth Advertising

Ron Foth Jr, Creative DirectorDavid Henthorne, Creative DirectorMike Wilson, Associate Creative DirectorMegan Small, Senior CopywriterGene Roy, Senior Art DirectorNikki Murray, Senior Art DirectorKim Moore, SVP, Client ServicesMartin Nowak, Executive Producer, PhotographerDoug Edwards, Audio EngineerCindi Pochatek, Art Director

Online/Interactive + Social Media

SHERWIN-WILLIAMS BOO-TIFUL COLORSIBM iX


Elements of Advertising + Logo Design

TRAVELNEVADA DON’T FENCE ME IN LOGOFahlgren Mortine

Bill Fioritto, Associate Creative DirectorKristen Jones, Account Supervisor

Pride of Columbus 4746 2018 ADDYs


ORIGO PRIDE DISPLAYOrigo Branding

Tommaso Ciaffoncini, Creative DirectorAlessandro Ciaffoncini, Accounts DirectorKaren Hagans, Graphic DesignerSara Barton, Copywriter

Out-Of-Home & Ambient Media + Public Service Ambient Media

FRANKLINTON CYCLE WORKS SPOKE CARDSFechtor


Film, Video, & Sound + Television Advertising / Local / Single Spot :60 seconds or more

NEVADA TELEVISION ADFahlgren Mortine

Bill Fioritto, Associate Creative DirectorJesse Ouimet, Senior CopywriterMark Westman, Senior Vice President, Creative DirectorJeff Breckenridge, Senior Digital DesignerKristen Jones, Account SupervisorJeff Scott, Vice President

PRIDE OFCOLUMBUS

Local

This all-inclusive category celebrates local work of any medium crafted by local talent.

48 2018 ADDYs Pride of Columbus 49

Local Only + Pride of Columbus

HENRIYETI: THE SOCKS SONG2Tall Animation Studio

Greg Walter, Writer/Creative DirectorIan Mork, Visuals/Character DesignKaty Shuttleworth, AnimatorCassie Glow, Henriyeti Vocals


FRANKLINTONSerif Creative

Adam Brigham, Editor and Cinematographer


A HEAD ABOVE THE RESTHOMAGE

Anthony Trimpe, Creative Director, Copywriter & Script WriterJustin Nottke, Art DirectorMatt Cook, Social Media DirectorMaddie Forrey, DesignerOutsider Video, Video Production & Editing Colin Rigsby, DesignerMark Jaworski, Marketing Manager


TREEMOJI ILLUSTRATIONtreetree

Andrew Adams, Senior Graphic Designer Cody Holland, Senior Graphic Designer Carolyn Taylor, Senior Graphic DesignerCarolyn Chester, Creative Director Megan Myers, Group Creative Director


FLOODED AGAINLoose Films LLC

Brett Reiter, Producer

50 2018 ADDYs Student Gold 51

Au18GOLD

Student

The students have become the masters

Elements of Advertising + Digital Creative Technology

BURPEE GARDENING ASSISTANT APPShelby Logan

Columbus College of Art & Design

Elements of Advertising + Animation or Special Effects

OAKLEY SPORT GLASSES FOR KIDSAudrey Stemen

Columbus College of Art & Design Big Gigantic, Music

Student Silver 5352 2018 ADDYs

Ag18SILVER

Student

Where the work still shines

Elements of Advertising + Still Photography / Campaign

MADEWELL PROMOTIONAL CAMPAIGNCandace Smith


Elements of Advertising + Illustration / Campaign

CMA YOUNG CHILD STUDIOSXin Liu



FUND THE BUNSKatelyn Ratajczak


54 2018 ADDYs Student Silver 55

Sales & Marketing + Product or Service Sales Promotion /Packaging

UNTOLD SPARKLING WINEAbbey SutulaEsther HeoMichael Steinfels


Elements of Advertising + Illustration / Campaign

GREYHOUND PROMOTIONAL PATCHESPhoebe Davis


Sales & Marketing + Collateral Material / Book Design

SAN FRANCISCO TRAVEL GUIDELillian Dent


Film, Video & Sound + Television Advertising / Single

YWCA CAUSE CAMPAIGNMorgan Bentley


Integrated Campaigns + Integrated Brand Identity Campaign

BQIC IDENTITYBrittani Riston


56 2018 ADDYs Student Silver 57


ROSS COUNTY HUMANE SOCIETYKarah Tillis


Elements of Advertising + Logo Design

GREYHOUND LOGOPhoebe Davis


Sales & Marketing + Product or Service Sales Promotion /Packaging

MAVERICK PROSECCOAnalee AlfordHannah StrackZiyue Yin



SUNFRIEND SUNSCREEN APPJustin Remotap



DIASPORA APPKatria Judkins


To advertise in your local theater, contact:Karen Miller | 614.326.1226 | [email protected]

YOU’RE THE STAR OF THE SHOWCONGRATULATIONS ON YOUR ADDY AWARDS NOMINATION.

From your friends at NCM.

dawson

Design ServicesDigital Printing

Mailing ServicesPromotional Products

(614) [email protected]

Your Golden Ticketto an Amazing Career

You know how to make ad gold, but when it comes to creating the next step in your career? Maybe you’re a little lost. That’s where we can help. Dawson’s Creative Recruiters are industry-specialized, and have the knowledge and connections you need to make your next move.

Get started today Learn the Elements of Creating Resume Gold at dawsoncareers.com/gold.

20.18

AuGOLDEN

20.18

TkTICKET

20.18

AzAMAZING

20.18

CrCAREER

ADDY Program Ad2.indd 1 2/14/18 2:12 PM

20yrsbrainstormmediainc.com

InInspiration

Pa Passion S

Sweat E Experience

K Knowledge

Ca Ca�eine

C Creativity

AAF Columbus

Elements of success

Br Brainstorm Media

10+ WEBSITES 8+ MOBILE SITES & APPS 6+ PODCASTS

advertisecolumbus.com

There are more ways than ever to market your business online.

And we’re here to help.

PLANNING |to| PARTY

EVENT PLANNING FROM START TO FINISH

E: [email protected]: 614-404-3419

accessibleaccessible

Storytelling Gold

Video.Animation.Content.

Hampton Inn and Suites – Columbus Downtown501 North High Street, Columbus, OH 43215

614-559-2000http://columbusdowntownsuites.hamptoninn.com

Enjoy the Eclectic Nature of the Short NorthAlong with the Excitement of the Arena District.Hampton Inn and Suites Columbus Downtown blends two of Columbus’ most exciting Districts together putting you in the “heart” of the action.

With 179 rooms and suites, the Hampton Inn and Suitesprovides guests with options for dining, sports, shopping

and just relaxing all within a few blocks of the hotel.Enjoy complimentary breakfast, wired and wireless high

speed internet, PreCor® Fitness Center, Indoor Pool.Valet Parking only available at a charge per night.

CONGRATULATIONS ADDY WINNERS!

www.millcraft.com

The American Advertising Awards (AAA) is the advertising industry’s largest, most representative competition. Every year, the three-tiered event attracts more than 50,000 entries nationwide through local competitions. Leading work is rewarded with Gold and Silver awards, and the top honors bestowed are Judge’s Choice and Best of Show.

Local Gold winners are automatically entered into the AAF District 5 competition, in which entries from Ohio, Kentucky and West Virginia compete to advance to the national tier.

Silver winners are also eligible for district competition.

ADDY Awards book designed by: Carolyn Taylor

I just got a we-need-an-additional-resource-to-make-

this-happen special project

WE REFERRALS treetree is the Agency of Special Projects. And as we head into our 9th year, we’re proud to be in the company of creative powerhouses like you and grateful for the solid relationships we’ve built in the agency community. Every company has a special project. Even other agencies. So when a project isn’t a fit for you, but still seems pretty special, that’s when you should contact your friends at treetree.

treetreeagency.com

SPECIAL THANKS TO OUR SPONSORS

ADDYsTWENTY • 18

Printed on Accent Opaque 80# Text from International Paper

Distributed by Millcraft

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