case study: digitaslbi and sprint's interactive retail experience
DESCRIPTION
DigitasLBi and Sprint created a gesture-based, interactive retail experience called “Shop. Hands Free. In 3D.” that allows consumers to browse Sprint products and plans without touching a screen or clicking a mouse. It was unveiled earlier this year -- over a three-day period, the conversion rate (emails captured) of participants was over 69 percent. Hear from Sprint and the DigitasLBi architect behind ‘Shop. Hands Free. In 3D’ for the narrative behind this new way for Sprint customers and prospects to interact with the brand that is entertaining and deeply engaging.TRANSCRIPT
CASE STUDY: SHOP. HANDS-FREE. IN 3D.
Susan J. Pennington
Digital Evolution Manager
Overland Park, KS
Itai Asseo
VP, Digital Innovation
New York, NY
CASE STUDY: SHOP. HANDS-FREE. IN 3D.
@digitai79
WHY EXPLORE EMERGING TECHNOLOGYON THE RETAIL FLOOR?
$1,609
$1,164
$231
$1,574
$1,290
$261
$1,574
$1,412
$290
$1,494
$1,551
$319
$1,470
$1,667
$345 $391
$1,437
$1,667
Source: Forrester Research Web-Influenced Retail Sales Forecast 2012 to 2017 (US)
US$ Billions
WHAT IS GESTURE TECHNOLOGYWHAT IS GESTURE TECHNOLOGY
Microsoft Kinect
LEAP MotionLEAP Motion
TAKING THE EXPERIENCE TO NASCAR
TAKING THE EXPERIENCE TO NASCAR
MEASUREMENT IS KING
AFTER NASCAR….READY FOR THE FLOOR?
AFTER NASCAR….READY FOR THE FLOOR?
FASTER 3D SNEAK PEAK
Thank You
And Questions