6 steps to social media success
Post on 17-Oct-2014
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Learn to use the major social media communities like Facebook, Twitter, LinkedIn and YouTube to build a powerful customer base ... a customer base that will become advocates for you!TRANSCRIPT
6 Steps to Social Media
Success
Social Media Affects
LLC
1. Listen and Find Your Digital Audience
Your 6 Steps to …
2. Identify Your Goals and Objectives
Your 6 Steps to …
3. Develop Your Plan and Time Your Content
Your 6 Steps to …
4. Develop Your Content
Your 6 Steps to …
5. Engage – Implement Your Plan
Your 6 Steps to …
6. Measure, Monitor, Listen
Your 6 Steps to …
500,000,000 Facebook Users
Facebook TakeawaysListen and Find Your Digital Audience
48% of 18-34 Years Olds Check FacebookWhen They Wake Up in the Morning
Facebook TakeawaysListen and Find Your Digital Audience
35+ Demographic Now RepresentsMore than 30% of the Entire User Base
Facebook TakeawaysListen and Find Your Digital Audience
71.2% of U.S. Web Audience is on Facebook
Facebook TakeawaysListen and Find Your Digital Audience
46% of Users are Men 54% of Users are Women
Facebook TakeawaysListen and Find Your Digital Audience
34% of Users Earn 25-50K Annually 32% of Users Earn 50-75K Annually
Facebook TakeawaysListen and Find Your Digital Audience
TwitterListen and Find Your Digital Audience
8% of U.S. Internet Users are on Twitter
Twitter TakeawaysListen and Find Your Digital Audience
27% of Users are 25-34 Years of Age30% of Users are 35-44 Years of Age18% of Users are 45-54 Years of Age
Twitter TakeawaysListen and Find Your Digital Audience
48% of Users are Men52% of Users are Women
Twitter TakeawaysListen and Find Your Digital Audience
33% of Users Earn 25-50K Annually25% of User Base Earn 50-75K Annually
Twitter TakeawaysListen and Find Your Digital Audience
Facebook Drives More Traffic to Your WebsiteTwitter Gives You More Customer Engagement
So – Use Both!
Facebook vs TwitterListen and Find Your Digital Audience
LinkedInListen and Find Your Digital Audience
In 2010 Executives from every Fortune 500 69% of Users Make at Least 60K Annually39% of Users Make Over 100K Annually
LinkedIn TakeawaysListen and Find Your Digital Audience
68% of Users are Over the Age of 3574% of Users Have a College Degree or Better
76% of Users have No Kids Between 0-17 Years of Age
LinkedIn TakeawaysListen and Find Your Digital Audience
• Send a Survey to Your Users1
• What are Their Current Social Media Habits?
2• Where Would
They be Willing to Follow You?
3
Survey Your AudienceListen and Find Your Digital Audience
• What Kind of Content are They Interested In?
4• News, Contests,
Upcoming Events, Videos?
5
• www.surveymonkey.com6
Survey Your AudienceListen and Find Your Digital Audience
Checklist
1. Listen and Find Your Digital Voice
Create a Strategy
LISTEN
ListenCreate a Strategy
http://technorati.com/http://www.twitter.com/searchhttp://www.google.com/readerhttp://www.facebook.com/searchhttp://www.wefollow.com
ListenCreate a Strategy
Create a Strategy
Identify Goals and Objectives
Identify Goals and ObjectivesCreate a Strategy
Increase followers by 15%
Identify Goals and ObjectivesCreate a Strategy
Add 50 People to Your Mailing List
Identify Goals and ObjectivesCreate a Strategy
Conduct 4 Webinars this Month
Identify Goals and ObjectivesCreate a Strategy
Write a Blog Post Every Week
Checklist
1. Listen and Find Your Digital Voice2. Create a Strategy
Step 3 – Develop Plan & Time Content
How Will You Deliver Content?
How Will You Deliver Content?Develop Plan & Time Content
Influencers?
How Will You Deliver Content?Develop Plan & Time Content
Free Material or Samples?
How Will You Deliver Content?Develop Plan & Time Content
Newsletters
How Will You Deliver Content?Develop Plan & Time Content
Moderate and Lead Conversations?
Schedule Delivery of ContentDevelop Plan & Time Content
12 Months in Advance
Schedule Delivery of ContentDevelop Plan & Time Content
Identify Events, Promotions, Launches
Schedule Delivery of ContentDevelop Plan & Time Content
Which Platform(s) will You Use?
Checklist
1. Listen and Find Your Digital Voice
2. Create a Strategy
3. Develop Plan & Time Content
Step 4 – Develop Your Content
Promotions with Deals to Participants
Promotions with Deals to ParticipantsDevelop Your Content
12 Months in AdvanceIdentify Events & Launches to
Promote
Other Content SourcesDevelop Your Content
Tips or How TosInteresting Facts
Take Polls and Share ResultsInterviews
PhotosVideos
Checklist
1. Listen and Find Your Digital Voice
2. Create a Strategy
3. Develop Plan & Time Content
4. Develop Your Content
Step 5 – Engage – Implement Your Plan
Keep to Your ScheduleBe Consistent
Respond to Comments and FeedbackBe Patient!
Checklist
1. Listen and Find Your Digital Voice
2. Create a Strategy
3. Develop Plan & Time Content
4. Develop Your Content
5. Engage – Implement Your Plan
Step 6 – Measure, Monitor, Listen
AwarenessEngagement
InfluencePopularity
ToolsMeasure, Monitor, Listen
ToolsMeasure, Monitor, Listen
ToolsMeasure, Monitor, Listen
8 New LinkedIn Features Worth Exploring
http://bit.ly/xN21ie
ToolsMeasure, Monitor, Listen
YouTube
Checklist
1. Listen and Find Your Digital Voice
2. Create a Strategy
3. Develop Plan & Time Content
4. Develop Your Content
5. Engage – Implement Your Plan
6. Measure, Monitor, and Listen
QUESTIONS?
• Used by more than 630 million people worldwide
• Average user visits the site 40 times per month
• You can engage as a single person or organization
• Getting started with Facebook:• http://mashable.com/guidebook/facebook/
Micro blog of 140 characters or less Primarily accessed on mobile phones Send out blasts of information OR Guide people to an action Average of 140 million tweets per day Getting started with Twitter
http://mashable.com/guidebook/twitter/
Twitter Terms
A tweet is an expression of 140 or less characters@ signs link a person or an organization to your tweet
RT is retweet, which means you’re sharing information with your audience that someone has shared with you
# is a hashtag and it is used to invite other people to follow a particular conversation
Twitter Terms
• YouTube is a video sharing and video archival platform
• Demographic of site use is broad: 18-54 years old• Videos can easily be shared on websites, Facebook
and Twitter
http://mashable.com/guidebook/youtube/
http://youtu.be/cL9Wu2kWwSY
http://www.google.com/search http://www.facebook.com/marketing http://www.twitter.com/search http://www.youtube.com
Social Media Resources