seven top secret steps to social media success

21
TOP SECRET SOCIAL MEDIA STRATEGIES

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Page 1: Seven Top Secret Steps to Social Media Success

TOP SECRETSOCIAL MEDIA STRATEGIES

Page 2: Seven Top Secret Steps to Social Media Success

Top Seven Social Medias: Facebook, Twitter, Pinterest, Linkedin, YouTube, Google+, Instagram

Page 3: Seven Top Secret Steps to Social Media Success

Three Tactics To Draw Traffic

1.Market to your demographic – not to your industry.

2.Remember, BOTS and BODIES.

3.Create content that engages.

Page 4: Seven Top Secret Steps to Social Media Success

Secret #1 : Narrow your focus to what will WORK.

Be Mission Oriented – Only do things that build your brand, promote your services, or increase search engine ranking.

Your content should be a 3:2 ratio with three posts (pins, tweets) to everyone two about your own products or services.

Page 5: Seven Top Secret Steps to Social Media Success

Secret #2 : Time Management – Decide what social media efforts that you really want to be involved in and really jump into the process.

There are tons of social media platforms.

By deciding the best social media platforms to focus your time and energy, you will be able to increase your return on investment engage visitors with more targeted posts.

How do you decide on the best platforms for your demographic?

Page 6: Seven Top Secret Steps to Social Media Success

Secret #3 : Find Your Audience – Every social media has a demographic for age, education, income, interest, and location.

There are tons of social media platforms.

Each social media platform has a specific:

•Gender•Age•Marriage Status•Child Status•Professional Status / Income•Buying Behavior•Content Preference (video, images)

Lets discuss demographics for social media in more depth.

Page 7: Seven Top Secret Steps to Social Media Success

Social Platform - Facebook

The demographic for Facebook:

•Split between men and women•Age bracket of 18-65•Stronger presence in urban areas•Income bracket of $30-$75K•College to Grad level education

If these are the people you want to reach, Facebook is one of your social platforms.

Page 8: Seven Top Secret Steps to Social Media Success

Social Platform - Twitter

The demographic for Twitter:

•Split between men and women•Age bracket of 18-49•Stronger presence in urban areas•Income bracket is lower•Less college level education

One of the strongest reasons to use Twitter is because it is major social outlet for newspapers, magazines, and television.

If these are the people you want to reach, Twitter is one of your social platforms.

Page 9: Seven Top Secret Steps to Social Media Success

Social Platform - Pinterest

The demographic for Pinterest:

•Predominantly women•Age bracket of 18-65•Equal presence across all locations•Income bracket of $50-$75K+•College to Grad level education

If these are the people you want to reach, Pinterest is one of your social platforms.

Page 10: Seven Top Secret Steps to Social Media Success

Social Platform - LinkedIn

The demographic for LinkedIn:

•Split between men and women•Age bracket of 30-65•Stronger presence in urban areas•Income bracket of $50-$75K+•Highest College to Grad level education

LinkedIn has a high level of professional people, but also the least among of engagement.

If these are the people you want to reach, LinkedIn is one of your social platforms.

Page 11: Seven Top Secret Steps to Social Media Success

Social Platform - Instagram

The demographic for Instagram:

•Split between men and women•Age bracket of 18-49•Stronger presence in urban areas•Income bracket of $30-$75K+•College to Grad level education

Instagram is highly keyword # oriented.

If these are the people you want to reach, Instagram is one of your social platforms.

Page 12: Seven Top Secret Steps to Social Media Success

Social Platform - YouTube

The demographic for YouTube:

•Split between men and women•Age about 33 years old•Stronger presence in suburban areas•Income bracket of $75K•College education•Technical savvy•Employed

If these are the people you want to reach, YouTube is one of your social platforms.

Page 13: Seven Top Secret Steps to Social Media Success

Social Platform – Google+

The demographic for Google+:

•Mostly men•USA market

YouTube thrives on how-to videos advancing knowledge for the watcher.

If these are the people you want to reach, Google+ is one of your social platforms.

Page 14: Seven Top Secret Steps to Social Media Success

Secret #4: Meet your audience on their own ground!

Content – Your content should be share-able, interesting to the group (not so much to you!), and relevant.

Realize that humor may be selective.

Shock value should be positive.

For example:

DYK: Social Media has overtaken porn as the #1 activity on the web.

Page 15: Seven Top Secret Steps to Social Media Success

Secret #5 : Ask Yourself the RIGHT questions – What is going to keep your business on their lips?

• Who is your audience? • What are their pain points? What do

you do to minimize their pain?• How can your product or service

inspire and help them personally and professionally?

• How is your product or service positioned?

• What is your Ah-Ha factor? • What is your competition up to?• What’s your audience up to - online,

mobile, and offline?

DYK: 189 million of Facebook’s users are ‘mobile only.'

Page 16: Seven Top Secret Steps to Social Media Success

Secret #6 : NEVER ignore Geo-Location and Location Based Marketing (LBM)

If you are trying to reach a certain area, then LBM is vital to your growth because both search engines and people are looking into a local market – even if it is across the country.

If you do not claim your LBM profiles, it does not mean that others will not review you.

It means you will not have control over what is seen and presented.

EX: Yelp, TripAdvisor, Foursquare, QR Codes, Text to Join.

Make it easy for people to keep up on their terms!

Page 17: Seven Top Secret Steps to Social Media Success

Secret #7 : Engagement is a two way street

If you are spotty on your responses, posting, and interactions … it reflects on your business.

Do not Create in a Vacuum or Recreate the Wheel – Content creation should service all of your social media or DO NOT DO IT!

Further, there are tons of materials that people would love for you to share – repin – retweet – like – and repost. Do it….

Optimize Info – All social media pages have info or about sections. Use your keywords for the search engine and tell the story to the people.

What are you scared of…people will find you?

Page 18: Seven Top Secret Steps to Social Media Success

Bonus Round: If you are not mobile….get MOBILE now!

Reasons to get Mobile:

•People are engaging in a mobile platform.

•Saves money on printed materials if you use a mobile platform.

•Mobile engagement allows you reach people when they are in the mood to interact – on their terms.

Page 19: Seven Top Secret Steps to Social Media Success

Closing Thoughts: Take This Home with You….

Video on YouTube…not Facebook – Facebook will tell you that their platform gets more views than YouTube. There is a lie in that truth.

Share YOU – put your social media icons on your brochures, website, and business cards!

Photos and Video are your best friends – and they don’t have to be professional.

Don’t chase followers – put out good content and they will share!

Page 20: Seven Top Secret Steps to Social Media Success

TRUTH – If you spend your time, then you spend your money!

If you are investing more than 15 minutes a day, you need to reorganize and learn to do it quicker.

ONE cup of coffee every morning should yield results for your social media.

Page 21: Seven Top Secret Steps to Social Media Success

1. Text to Join: Text SMS to 22828 to join our newsletter.

2. Join us in Social Media: For tips and tricks to amp up your social media!

3. Visit www.socialmediasecond.com claim your complimentary Social Media Dictionary.

4. While you are there, Register for our next online class – Successful Social Media in 15 Minutes a Day!

Next Steps….Four ways control of your social media today!