6 steps to social media success

6 Steps to Social Media Success

1 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk

6 Steps to Social Media

Success

Andy Poulton Enterprise Online Marketing Solutions

Andy Poulton

@andypoulton

https://www.enterprise-oms.co.uk/

https://uk.linkedin.com/in/andypoulton

https://twitter.com/andypoulton






REMEMBER



Web Marketing is a Marathon

There are very few quick wins



Define your goals

1. Branding

2. Building Interaction

3. Sharing vouchers/offers

4. Drive traffic to website

5. Market new services / products



Specific

Measurable

Achievable

Realistic

Timed Example

I want to add 100 new

Followers/Likes/Contacts during Q2 2015

1 - Define your goals


8 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk 2 – Understand your audience



• Age

• Gender

• Location

• Income

• Interests

• Likes

• Dislikes

• Needs

• Speak in appropriate

voices

2 - Understand your audience


10 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk 3 – Understand the platforms



Facebook

• 1.4 Bn users – 30m in UK

• Best for Business to Consumer

• 4.75bn comments made every day

• Great for “buzz building”

• Targeted advertising

3 - Understand the platforms



Linkedin

• 330m users, 12m in UK

• Best for Business to Business

• Professional to Professional





Google+

• 540m users are on Google+

• B2B and B2C

• 2bn “+1”s per day

• Important for SEO




Instagram

• 300m internet users use Instagram

• 70% are outside the USA

• Especially appealing to the 18-29 age group

• Great for sharing pictures




Twitter

• 288m internet users are on Twitter

• B2B and B2C

• Short, sharp communications





Pinterest

• 75m internet users use Pinterest

• 70% are women

• 50% earn more than $50k PA

• Especially appealing to the 18-49 age group

• Great for photogenic products




YouTube

• 1 billion visitors per month

• 6 billion hours watched per month

• Appeals to those who watch rather than read

• Inform, advise, coach, teach




4 – Plan your content



Content has to be

• Fresh

• Appropriate

• Relevant

• Engaging




What do your clients

want to

• Read about?

• Learn?

• See?

• Share?

• Develop a schedule

• Consistency helps

people “tune in”

When will you post?




5 – Build your presence



• Develop your profiles –

Business and/or Personal

• Include photograph to

build engagement

• Keep it brief

• Talk about benefits not features




• Speak to and with people

• Always reply to direct comments and questions

• Engage in conversations

• 80% - be friendly, re-tweet / Comment / Engage

•

• 20% - Add new content – This is your marketing space

• Join groups and participate




6 – Maintain your profile



• Check your accounts daily

Thank re-Tweets

Thank new followers/Likes/Connections

Respond to comments

Reply to questions

• Find new Likes/Followers/Connections

Find authoritative people and Follow/Like their followers

Connect with people in Groups [Facebook/LinkedIn]

Search for branded terms to see who is talking about

what




Invest at least

30 Minutes

per day




Measure your performance

• Google Analytics

• Twitter Analytics

• Facebook Insights

• LinkedIn Stats

• Mention.net




Find me

www.enterprise-oms.co.uk

[email protected]

Follow me

Twitter @andypoulton

Linkedin AndyPoulton

Phone me

01793 23 80 20

07966 54 71 46

http://www.enterprise-oms.co.uk/



mailto:[email protected]






6 steps to social media success

Business

web marketing

bn users

internet users

business professional

twitter b2b

google b2b

bn comments

day great