7 Steps to Social Media Sales Success

Social Media Tools

Why Social Media Marketing?

• Opens up networks.• Way to distribute our brand message.• Medium to attract prospects.• Allows us to bond with target market.• Helps to keep track of client base.• Facilitates viral word-of-mouth marketing• Allows us to listen to market.• Less expensive than other marketing.

7 Steps to Social Sales Success

1. Define your brand.2. Locate your audience.3. Attract audience.4. Captivate attention.5. Bond with audience.6. Convert into clients.7. Engage continuously.

Step 1: Define Your Brand• Front Man• Overcome Reluctance• Online Identity Profile• Colors, Graphics, Logo• Preferences• Boundaries• Process Commitment• Authenticity

Step 2: Locate Your Audience

• Social Media Websites• Rosters, Phone Books• People You Meet• Offline Marketing• Cross Marketing• Word of Mouth

Step 3: Attract Your Audience

• Get their Attention• Appeal to Desires • Stand out from the crowd• Big Bold Moves• Living Large• Shine Like a Star• Social Proof

Step 4: Captivate Your Audience

Hold the attention of your social media audience by ADDING VALUE with RELEVANT CONTENT that appeals to their hot buttons in an authentic and entertaining way.

Step 5: Bond with Your Audience• Listen• Respond• Relate• Engage• Respect• Be Authentic• Be Consistent

Step 6: Convert into Clients

People will go out of their way to do business with people that they like. ~ Zig Ziglar

Step 7: Continuous Engagement

Connect the dots with…

•Social Media Coaching•Social Media Webinars•Social Media Monthly Tasks•Social Media Consulting•Website Design•Wordpress Blogs•Lead Generation