top 10 steps to gaining social media success

Top Ten StepsTo Gaining Social Media Success

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Thursday, July 22, 2010

Benchmark Email, teaching you the Top 10 Steps to Gaining Social Media Success.

Friday, July 23, 2010

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Top Ten Steps To Gaining Social Media Success

BlogTop Ten StepsTo Gaining Social Media Success

•Maximize benefits from social media and viral marketing

•Avoid mistakes made by major companies


In order to maximize the benefits from your social media and viral marketing strategies, and avoid the missteps made by some major companies, here are the top ten steps to gaining social media success.



•Integrate Forward to a Friend link

•Don’t assume your prospects will use FtaF control in email client



Integrate a prominent and visible Forward to a Friend link and donʼt assume your prospects will use the Forward control on their email clients.



•Make sure a forwarded email is identified as such

•Utilize a Referring Message



Integrate a prominent and visible Forward to a Friend link and donʼt assume your prospects will use the Forward control on their email clients. Make sure that the forwarded email is clearly identified as arriving from the referrer so that a recipient wonʼt view it as spam. Also, utilize a Referring Message in the forwarded email. For example: “Janice Smith thought you might really like this offer.”



•Include a sign-up link

•Make clear forwarding to a friend doesn’t mean opting-in



Be sure to include a Sign Up link on all your email campaigns so that Friends Of Friends can subscribe to your opt-in email list. Your potential referrers must be aware that forwarding the email to their friends wonʼt automatically sign their friends up for your list.



•Know the social networking sites your prospects use

•Categorize the groups that make up your market



Know the preferred social networking sites of your prospects. If you arenʼt sure, ask. A quick online survey can provide valuable feedback on your subscribers favorite social networks. Categorize the various groups that make up your market, and make the effort to learn what motivates and differentiates them. The aforementioned survey can aid with this.



•Segment your email list

•Design email with prominent sign up link that explains benefits



Segment your email content based on the groups that are both interesting and targeted to maximize the level of social network sharing. Relevance is the leading factor in whether an email is socially shared or not. Designing your email templates around a prominent link to subscribe will help new recipients opt-in to your newsletters.



•Start a blog


•Build a Facebook Fan Page

•Embrace social media to the fullest extent


If you donʼt have a blog, start one. If you havenʼt built a Facebook Fan Page yet, do it. Embrace social media to the fullest extent possible in every aspect of your email campaigns immediately and watch your bottom line trend upwards.


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top 10 steps to gaining social media success

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