"do stuff worth sharing. small steps to social media success. " for social media class...
DESCRIPTION
Social media isn't about big business or big bucks. It is about putting your customers first, doing stuff that actually makes a difference and using technology to make it al easier.This presentation is about the small business in your neighbourhood that actually make that difference. Thanks again Peter Wiegman and the rest of the team for having me!TRANSCRIPT
Do stuff worth sharing.Small steps to social media success.
by @polledemaagt for Social Media Class Baarn
Polle de Maagt @polledemaagt
Polle de Maagt. The reason to move to GentThe love of my life. What better
reason is there?!
I sooooo love Blackberry ...... but recently switched to iPhone
(it’s not you, it’s me).
Yep. I know I look like 18.But I’m actually 29. Most old people
tell me I will be happy with them when I’m 50. I doubt that.
Changing companies to be more about acts, less about ads.
Polle de Maagt @polledemaagt
I worked for companies like
Currently, I do long term digital (and social) strategy for
Global NL
Polle de Maagt @polledemaagt
NL/Global Global
RetailerConsultant
Sorry, I only have 20 minutes.More questions? Ask me afterwards or send me an email at [email protected]
Polle de Maagt @polledemaagt
Three things I want to talk about today.
Build upon your unused potential.
Don’t do things that aren’t natural to you. Do small experiments and see what works.
Social is about people.
Social isn’t so much about technology, it is about how you can build a better
relationship.
Do stuff worth sharing.
Don’t over-share, do stuff that is worth talking about.
Polle de Maagt @polledemaagt
My physician in Merelbeke (Gent, Belgium), Karim De Boever, uses Twitter. To express his ideas, to show the photos he makes but above all, to stay in contact with his clients. It gives a personal touch to the client-
physician interactions but, above all, it makes his clients happier.
The Twitter case for physicians.
A closed accountPhysicians walk a
thin line when they engage via social
media. Their oath, but in general, client
privacy, restricts their possibilities.
Effect?It is a well-known fact that the more
time a doctor spends with his
patients, the happier (and
healthier!) they are.
Polle de Maagt @polledemaagt
Direct messagesDirect messages are a great way to keep a pulse on clients.
Bed & Breakfast with social media impact.
Owner Eduardo asks every client to leave a testimonial.
At tripadvisor.com, the main source for tourists to find a hotel or B&B.
]
The result?Il Giglio d’Oro was the no 1 B&B in
Italy and no 7 in Europe.
Polle de Maagt @polledemaagt
Social media in Zeyn restaurant.
Polle de Maagt @polledemaagt
Work with what you have.
Check the material you’re working with.
Experiment.
Find the things that don’t work. Test your hunches.
‘Forced’ kindness.
Changing a company to be more about social isn’t always easy.
Find the 10.000 ways that don’t work.
My niece Marilien.She is finding the 10.000
ways that don’t work. Stumbles and falls.And gets up again.
And this is one of them.Feeding fluffy mini-
Bumba’s ... #fail.
Polle de Maagt @polledemaagt
Three things I want to talk about today.
Build upon your unused potential.
Don’t do things that aren’t natural to you. Do small experiments and see what works.
Social is about people.
Social isn’t so much about technology, it is about how you can build a better
relationship.
Do stuff worth sharing.
Don’t over-share, do stuff that is worth talking about.
Polle de Maagt @polledemaagt
Challenging Gent’s mayor.
Daniel Termont.A genuinely awesome guy.
He personally answers all emails he gets.
Approximately 250 a day.
Polle de Maagt @polledemaagt
For me, it all started with this bill.
Would this work?Would this make a difference
in their tips?
Yep.I should treat my nails better.
Polle de Maagt @polledemaagt
Three things I want to talk about today.
Build upon your unused potential.
Don’t do things that aren’t natural to you. Do small experiments and see what works.
Social is about people.
Social isn’t so much about technology, it is about how you can build a better
relationship.
Do stuff worth sharing.
Don’t over-share, do stuff that is worth talking about.
Polle de Maagt @polledemaagt
Polle de Maagt @polledemaagt
Polle de Maagt @polledemaagt
Yay!A simple sticker on the
outside of the box already sets the tone. A wow, before
evening opening the box.
Instagram-baitThe packaging is so remarkable that
it’s just designed to end up on the Instagram-, Twitter- or Facebookwebs.
A package worth talking aboutBusiness cards in a jewelry-style box.
Packaging to wow customers.MOO is a pretty remarkable online print company. With eye for detail. Even their packaging is worth sharing, making
for at least two photo-opportunities, even before actually seeing the print you ordered.
Polle de Maagt @polledemaagt
MOO’s smart advocacy kit.
Stimulate to share with friends
Give current customers a reason to share MOO with
their friends: an affiliate link.
Drive recurring salesA 10% discount on your next pack.
Free for friendsFacilitate your current
customers. Help them to help their friends try MOO by
offering them free shipping.
MOO is a pretty remarkable online print company. Every time you order, they have a smart combination of tactics to drive recurring sales, drive advocacy and facilitate recommendations.
Offline and online[text what is spotify and why this is smart]
Polle de Maagt @polledemaagt
Waarom dit een slimme case is: in de normale stream laten ze op basis van de open graph (fb vrienden) zien dat je hen ook kan uitnodigen
Skip dessert, the responsible wayNext time you skip dessert, donate your dessert to charity. At Amsterdam-based Brikx, on the menu, there’s an option
to skip dessert and donate €1,- to Boemerang, an organisation that helps handicapped children.
Polle de Maagt @polledemaagt
Polle de Maagt @polledemaagt
You can forget most of the things I said today. But please, remember 3 things.
Three things to remember.
Build upon your unused potential.
Don’t do things that aren’t natural to you. Do small experiments and see what works.
Social is about people.
Social isn’t so much about technology, it is about how you can build a better
relationship.
Do stuff worth sharing.
Don’t over-share, do stuff that is worth talking about.
Polle de Maagt @polledemaagt
48Help me change companies. Act yourself.
Every little act is a step closer to leveraging unused potential. Every act is a little less ads. Do something in the next 48 hours that actually makes your company or your clients more customer connected.
Polle de Maagt @polledemaagt
