social media marketing: steps to success
TRANSCRIPT
SOCIAL MEDIA MARKETING:
STEPS TO SUCCESS
#bluethumb
Jeff DeHaven - Digital Marketing DirectorSOCIAL MEDIA
bluethumbdigital.com
#bluethumb
A LITTLE ABOUT ME. . .
#bluethumb
ADDICTED TO. . .
#bluethumb
• Calculate platform deployment
• Relevant strategic adjustments
• Engage your audience
• How to improve your reach
• “Hug Your Haters”
• Tools & Resources
• Q&A session
OUR TALK
#bluethumb
• What are your goals?
• What you can truly manage?
• Where you’re seeing interaction?
• What your budget allows?
• Ability to produce high quality content!
EVALUATE PLATFORMS
#bluethumb
SOCIAL USE PER AGE
SOURCE: 2014 Edison Research and Triton Digital
#bluethumb
PLATFORM USE BY AGE
SOURCE: Statistica, Q3 2014
#bluethumb
STOP TEXT ONLY POST
#bluethumb
YOUR SOCIAL REACH
#bluethumb
WHAT DOES THIS MEAN?
• You’ll have to budget for ads or leave FB
• Use: facebook.com/powereditor
• Quit begging for “LIKES”
• Friends & family are actually hurting
• Gotta be all in!
#bluethumb
SET UP POWER EDITOR
#bluethumb
VISUAL MESSAGE
#bluethumb
ATTENTION SPAN TODAY
#bluethumb
HOW TO GRAB ATTENTION
#bluethumb
HOW TO GRAB ATTENTION
#bluethumb
HELPFUL TIPS
#bluethumb
CREATIVE IMAGERY
#bluethumb
ANNOUCEMENTS
#bluethumb
TEASERS
#bluethumb
THEN & NOW
#bluethumb
UPDATE WEBSITE
#bluethumb
SOLUTION
#bluethumb
TAGGING
#bluethumb
HASHTAGS
#bluethumb
FACEBOOK OFFERS
• 727 page fans
• Over 286 shares
• Over 1,792 claims
• TOTAL REACH: 73,248
• One-time fee of $60 dollars
#bluethumb
CREATE CAMPAIGNS
#bluethumb
MAKE A BIG DEAL
#bluethumb
• Haters are not the problem, ignoring them is
• Answering complaints increases customer advocacy
• Answering all complaints provides extraordinary customer insights
• By 2020, customer experience will overtake price as the key differences
HUG YOUR HATERS
SOURCE: Edison Research, Jay Baer, Walker
#bluethumb
HATERS ALLOW YOU TO...
SOURCE: Edison Research, Jay Baer, Discover
#bluethumb
HATERS ALLOW YOU TO...
SOURCE: Edison Research, Jay Baer, Discover
#bluethumb
• Ignoring complaints throws gas on a fire you created
• Onstage & Offstage
• Expectation of a response
• Answers | Audience
HUG YOUR HATERS
SOURCE: Edison Research, Jay Baer, Walker
#bluethumb
TURN HATE INTO HELP
SOURCE: Edison Research and Jay Baer
#bluethumb
• mashable.com
• socialmediaexaminar.com
• AllTwitter.com | AllFacebook.com
• socialmediatoday.com
• Social Media Examiner Show
• Michael Hyatt Podcast
• jonloomer.com
• #jaytoday
• geofeedia.com
• Social Media Association of Michigan Facebook Group
RESOURCES
#bluethumb
UPCOMING EVENTS
#bluethumb
UPCOMING CONFERENCE
#bluethumb
QUESTIONS?
Jeff DeHaven
bluethumbdigital.com
989.430.3009
facebook.com/jeffdehaven
@jeffdehaven
REACH ME ANYTIME!