dental practice marketing steps for surgery setup success
TRANSCRIPT
Struggle
Dental Marketing Book
• Fully Booked - Dental marketing secrets for a full appointment book.
• 9 steps to:– Have a full appointment schedule – Easily attract new patients– Retain existing patients and grow
referrals
Dental Marketing Book
• Fully Booked - Dental marketing secrets for a full appointment book.
Your gift from– Have a full appointment schedule – Easily attract new patients– Retain existing patients and grow
referrals
6 Steps To Practice Success
1. Know your why and identify your ideal patient2. Importance of planning 3. Know your numbers and track4. Have great branding 5. Remember that marketing is everything 6. Get the right advice
Relax
• We can send you a copy of the slides
#1. Know your why and identify your ideal patient
Do you know your ideal patient?
• Don’t jump in and start marketing• You can no longer try and attract
‘everybody’• What makes your practice unique?• Who you want to attract?• Pick suitable types of marketing.
Where do want your practice to be in 5 / 10 / 15 years time?
What do you hate doing?
What lifestyle do you want?
What do you love doing?
What to you believe in?
Why did you choose dentistry as your career?
Why are you different?
Gender?Where do they live?
Their profession
Age?
Income?
Their lifestyle?
Their attitudes towards your services?
How do you help them?
What they want to know about your services?
Their concerns about your services?
Your ideal patient
• How is best to communicate with them? • Why should they come to you?• What can you offer them?• How to use marketing to reach them?
#2. Planning
Start with a plan
If you don’t plan then:• You are very likely courting failure.• You don’t know where you’re heading. • You wont know if your marketing is
successful.
Remember
• So many things to think about.• There are always so many ‘other
priorities’.• The longer you leave marketing the
bigger gain your competition has.
Planning
• One step at a time.• Start with the highest priorities.• Do it to the best of your ability.• Do nothing else until you have done these
well and consistently.
#3. Know your numbers
Know your numbers
• Know all your business metrics.• Track your marketing numbers.• How do you know which marketing is
working?
Your basic numbers
• Average lifetime value patient• Growth goals - Rapid, Sustained or
Retention• Marketing budget – 2% to 10%• Marketing return of investment (ROI) – 3:1
#4. Branding
Branding
• You are competing against businesses with large marketing budgets.
• Patients are bombarded with marketing messages.
• Patients expect more from your marketing.
The deadly sins of branding
The Corporates
Branding
• Use the right people with the right skills.• Be consistent – same fonts, same images,
same colours, same messaging.• Do not take short cuts and do it yourself.• Market to the best of your ability and budget.
#5 - Marketing is everything
Touch Points
• A collation of strategies. • A number of patient touch
points. • To reinforce your brand
message. • Build consistency in messaging.
Types Of Marketing
• Attracting new patients • Retaining existing • Don’t follow shiny objects• Cheaper to retain existing
patients than to attract new
Consistent Marketing
• It can take between six to eleven times before patients acts on it.
• Requires – Thought– Strategy – Consistency
• A good brand is built over time
#6. Get the right advice
Too much advice?
• Overwhelming amount of advice out there. – Team members– Patients – Friends & family– In the media
Get the right advice
• Be selective. • Question everything.• Needs to be relevant to your
practice and your ideal patient.• Get the best that your budget can
afford.
Summary
1. Pick your marketing carefully. 2. Take your time.3. Market to the best of your ability and budget. 4. Being consistent. 5. Track your results. 6. Set goals and review on a regular basis. 7. Getting advice from trusted experts.
How can we help?
Design and Branding
• Branding • Logos• Brochures • Signage• Corporate style guides• General graphic design
Website OfferingsWebsites• Websites/ Mobile Websites• Photography • Videos• Copy writing• SEO & PPC
Client Communication
• Email newsletters• Blog writing (Bite Magazine)• Marketing campaigns • Marketing promotions
Marketing Consulting & Coaching
• Marketing strategies• Quarterly marketing coaching– Marketing review– ROI tracking– Goal setting– Skills transfer
30 minute call• Value $750• Answer your specific
marketing questions
Thank YouContact• Carolyn Dean• 02 9410 1507• [email protected]
• @carolyn_dean
www.mydentalmarketing.com.auwww.fullybookeddentists.com
Questions