first with SEO…

I experienced all the

pitfalls in Content

Marketing…

then website development

and social media marketing

I found that there is no ‘easy’ button or quick fix.

Do you have an ‘easy’ button or quick fix?

?

Having a Plan of Action and sticking to it is critical!

5 Step

Here’s an easy,

follow the dot,

Strategic Content Marketing Plan

1) Create ongoing Content

on your website

while keeping it fresh.

Write blog posts that your audience is interested in

You need to write content to build a following

and then continue to write content

to keep them engaged.

so that more and new people find

your website

Content you are writing

is feeding the search engines

2) Stay in touch with your

subscribers via email

forget about you!

Keep sending out emails so your subscribers don’t

Send out a snippet of

your blog post via

email that includes a

Read More link taking

them to your website.

they will hopefully look at your

products and services!

That’s more traffic for you,

And while they are there,

3) Post content on

other websites

But do it with caution

Read this post first

Occasional guest blog posting

Repurpose your

written content…

…turn them into videos,

PPT and PDF.

Publish them in

Video & Document

Sharing Sites!

Few examples;

1) Original Version of this

PDF here.

2) YouTube Video here.

3) Syndicated article in

Yahoo Small Business

4) Syndicated article in

Business 2 Community

4) Be active in

Social Media

And I say, “Get over it.”

Many people who fall in the 40+ age range

don’t feel comfortable using social media.

5) Network with people

Online and Offline

Promote others and vice versa

Network with people doing the same work you are

Then repeat Steps 1 – 5 on an ongoing basis

Document Presented by

SusanGilbert.com