4 steps to social media success
Post on 17-Oct-2014
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Here are the 4 steps to achieve Social Media Success.TRANSCRIPT
The 4 Steps for Social Media SuccessDavid Liem Senior Consultant, Web [email protected]
About Happy Marketer?
• Headquartered in Singapore• Provides Strategic Consulting and
Training Services• Focused on bringing market leading
thought leadership in Social Media Marketing to APAC
• Trained over 1500 professionals in less than 2 years
• Yahoo & Google Certified Partners
Attract
1. Advertising2. In-Store Promotion 3. Viral / Word of Mouth
Goal: Grow your community.
Attract
1. Constant Content2. Community3. Customer Service
Goal: Increase participation
Create Constant Content
• Short videos• Infographics• Articles• “Constant content
creates a constant audience”
• Ran contests, customer service, share photos/videos
• First 1000 fans get a free beer• Measured post quality (number of
interactions/comments), traffic to website
Customer Service and Engagement• Free beer to the 1st 1000 fans• Low advertising• Lots of conversation & images• Lots of promos being offered
Attract
1. Contests2. Coupons 3. Cell Phones
Goal: Influence perception, store visits and purchases
Attract
1. Size of Community2. Quality Conversations 3. Revenue Generated
Goal: Utilize metrics to make better business decisions
Size of Active Community
• The number of Facebook fans, Twitter followers
• Blog posts, comments• The number of pictures, videos, article views
Quality of Conversations
• Did you learn anything from your customers? Did they learn anything about you?
• Reviews?
Revenue Generated
• Sales from events, contests, and products promoted through social media
• Reduction in marketing expenses• Set the right expectation about revenue
Recommendations for the next 4 weeks
1. Internal check of existing social media accounts
2. Competitor analysis on social media
3. Assign an internal evangelist
Thanks!
Email: [email protected]: HappyMarketer.comTwitter : @hmarketerFacebook: Facebook.com/HappyMarketer
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