2015 Round Up: Our Top 8 Inbound Marketing Tips From the Year
Post on 14-Feb-2017
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Our Top 8 Inbound
Marketing Tips From the
2015 Round Up
Top 8 Inbound Marketing Tips From the YearIn the early days of 2016, its a great idea to
take some time to reflect on the past years
marketing efforts. At SevenAtoms, we recently
discussed our ups and downs from 2015,
noting what worked and what didnt, and what
wed like to do moving forward.
In assessing what efforts lead to the biggest
results for us this year, we compiled a list of
eight driving factors that weve turned into tips
you can incorporate into your own marketing
strategy. Below, check out our top inbound
marketing tips from 2015:
Our Top 8 Inbound Marketing Tips From the Year
1. Consider quality over quantity.
To generate more purchase-ready leads through your marketing, your content offers need to
actually entice them. More informed buyers want more in-depth information, so spend time
creating higher quality pieces of content. Premium content offers such as eBooks and whitepapers
generate 3 times as many leads as traditional outbound marketing, and cost 62 percent
2. Repurpose old content.
The easiest way to maximize your content marketing efforts? Repurpose and reuse content youve
already created! Take an old blog post, add a new spin to the topic, and turn it into an original
eBook that will delight your leads and customers.
3. Automate your social processes.
Marketing automation sparked a debate in the marketing industry this past year: Does automating
your efforts make marketers lazy? We dont think soin fact, marketing automation is a great to
maximize your social media results while minimizing the amount of time you spend on the sites
themselves. Check out our previous blog post for a break down of the marketing automation
4. Branch out beyond the Big 3.
Facebook, Twitter, and LinkedIn are effective social networks for businesses of all sizes and
industries, but there are a plethora of other options that you should consider. Pinterest is a great
marketing channel for ecommerce companies and YouTube for brands with engaging video content
5. Ensure your campaigns are mobile-friendly.
Smartphones are everywhere, and its more than likely that your target audience is seeing your ads
from the palms of their hands. Optimize your PPC campaigns for mobile users to ensure that youre
not missing out on a major opportunity.
6. Use remarketing to target interested consumers.
Remarketing, or retargeting, is a way to get your ads in front of online shoppers who have
previously expressed interest in your website or products. Check out our previous blog post, where
we explain exactly what retargeting is and how to use it.
7. Keep conversion forms short and sweet.
To improve your chances of generating new leads for your email list and converting them into
customers through your emails, make sure your conversion forms require only necessary
information. A study shows that email subscription and conversion forms with three fields average
a conversion rate of 25 percent while those with six fields produce only 15 percent.
8. Use social proof indicators to create credibility.
To help instill consumers trust in your brand, add elements of social proofsuch as customer
testimonials and industry badges to your emails and other digital assets.
These were our hottest inbound marketing tips from 2015what are yours? Share them with us in
the comment section below!
Website: www.sevenatoms.com | Phone: 415.513.0435 | Email: firstname.lastname@example.org
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