6 tips and tricks on marketing: practical takeaways from inbound 2014
DESCRIPTION
Philadelphia Hubspot Usergroup's recap of INBOUND 2014 marketing conference. Real world tips and tricks for marketers with quotes from some great minds that presented. http://philly.hubspotusergroups.com/TRANSCRIPT
6 TIPS AND TRICKS ON MARKETING
Want to talk delight? http://bit.ly/1CWNNNa
Practical Takeaways from Hubspot’s INBOUND 2014 Conference
TIP 1: BE INSANE
Do crazy things.
“It’s hard to get something across, unless you do something bold.”
Brooke Hammerling Founder, Brew Media Relations @brooke
IMPACT removed their blog sidebar.
IMPACT removed their blog sidebar. And increased conversion rates.
IMPACT removed their blog sidebar. And increased conversion rates. 74%
Idea from IMPACT: http://bit.ly/1vNWrNQ
TIP 2: BE HUMAN
Content should add value AND entertain.
“Don’t just create marketing campaigns. Build tribes. Inspire movements.”
Ekaterina Walter @ekaterina
A boring brand like H&R Block is better at engaging their customers than you, because they are using humor and being human.
Idea from Visual Storytelling: http://amzn.to/1ylANzQ
TIP 3: BE PROACTIVE
Re-engage cold leads.
“Instead of selling, you educate and inform.”
David Meerman Scott @dmscott
Set a workflow to change lead status if no activity in 60 days.
Set a workflow to change lead status if no activity in 60 days.
Change tactics here, and send a simple email to these leads.
Set a workflow to change lead status if no activity in 60 days.
Change your tactics, and send a simple email to these leads.
Idea from Predictable Revenue: http://amzn.to/ZNWX1M
Hey there [NAME], [Compliment about the business]. By chance do you know who is the right person to talk to regarding [COMPANY NAME’S] [YOUR UNIQUE PROBLEM SOLVER]. Best, [SALES DUDE]
TIP 4: BE FOCUSED
Don’t spray and pray during promotion.
“When you look at successful attempts at transformation you will see an
act of reframing the problem that makes the revolution
possible.”
Malcolm Gladwell @gladwell
Enhanced Facebook audience retargeting.
Enhanced Facebook audience retargeting. Set retargeting campaigns for hard to convert
visitors who have seen a certain page.
Enhanced Facebook audience retargeting. Set retargeting campaigns for hard to convert
visitors who have seen a certain page. 96% of people who visit a website, leave without
completing the actions marketers want them to make.
Idea from Larry Kim: http://slidesha.re/1tgcSS8
Set a workflow to change lead status if no activity in 60 days.
Change your tactics, and send a simple email to these leads.
Just need an excel file of email addresses, of all those that have reached a decision
stage offer, but have not converted.
Audiences in your Facebook Ads Manager: Create Audience and Custom Audience. Click on Data File Custom Audience and follow
the instructions for the setup.
Can also use Twitter targeting to hit influencers that you want to write about your content.
Idea from Kieran Flanagan: http://slidesha.re/10ovrc6
Can also use Twitter targeting to hit influencers that you want to write about your content.
Find your niche topical experts to target.
TIP 5: BE NATURAL
Let’s make it easier to do stuff.
“Our goal isn’t to shove content into Inboxes, it’s providing something
worth reading.”
Anum Hussain @anum
We all want more blog subscribers.
We all want more blog subscribers. Let’s double your list.
Create a subscription checkbox on every form. Set it to be checked on default.
See: http://bit.ly/1zkPtnc
Set a workflow to change lead status if no activity in 60 days.
Change your tactics, and send a simple email to these leads.
People are only going to uncheck if they REALLY don’t want your messages.
It’s naturally easier to leave checked if they
feel good about your brand’s content.
TIP 6: BE DELIGHTFUL
Delighting customers allows you to truly be human.
“Customer Delight is about knowing the impact you have on customers.”
Loree McDonald @loreemcdonald
Report on customer happiness to ensure delight.
Report on customer happiness to ensure delight. Set systems in place in order to capture it.
Set a workflow to change lead status if no activity in 60 days.
Change your tactics, and send a simple email to these leads.
See: http://bit.ly/1zkPtnc
Send out a short, simple survey, to understand how your customers
feel right now.
Just asking for feedback can increase your customer engagement.
See info on that here: http://bit.ly/10oL1ED
Check out Simple Bank’s survey invite. They live up to their name.
Create follow-up actions based off of the survey.
See follow up suggestions here: http://bit.ly/1CXjaY0
How delighted would you be, if a brand reached out to you to solve your problem proactively?
IN CONCLUSION
Be insane.
Be human.
Be proactive.
Be focused.
Be natural.
Most importantly, be delightful.
THANK YOU
HOW TO REACH ME
Xand Griffin @xandgriffin [email protected] www.peoplemetrics.com
Want to talk delight?
http://bit.ly/1CWNNNa