inbound marketing - introduction & tips for 2017
TRANSCRIPT
INBOUND MARKETING
Keep up with the latest marketing trends in 2017
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SOUMYA RAO INDURTI
Founder & CEO, Connect Labs
Inbound Marketing Agency
Gold HubSpot Partner
@connectlabs
@blinkinblues
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INBOUND MARKETING
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HUMAN-CENTRIC APPROACH TO MARKETING
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Digital Marketing Trends 2017
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19000 ATTENDEES. 92 COUNTRIES.
INBOUND 2016
BOTS
FACEBOOK+
NeuromarketingVIDEO
MOBILE
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MOBILEGEDDON
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Mobile phones are used by of Australians and the internet is used weekly by of us.
97%
90%
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NOTES & TIPS● Google has announced that it will soon be splitting its index between mobile and
desktop.
● Making sure mobile users have the most up-to-date information available is a
no-brainer, as they’re more likely to be using ‘near-me’ search queries.
● Preview your content on multiple devices before you go live
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VIDEO
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NOTES & TIPS● Youtube is the second largest search engine after Google. You need to be seen
everywhere
● Facebook has about 2 billion searches only behind Google for about 2.6 billion
searches, so look at facebook video marketing too!
● The intent might be different but it’s true that there are more people on facebook
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NEUROMARKETING
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Where brain science and marketing meet
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NOTES & TIPS● Purchase decisions are based on emotions
● The mind wanders 30% of the time
● Surprise amplifies your feelings
● Remove a pain point and achieve goals
● The brain processes visuals 60 thousand times faster than text
● Colour increases brand recognition by a whopping 80%
● Specificity works – be more focused on what your CTA says
● Too many options can lead to purchasing paralysis
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BOTS
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THANK YOU.