blog post seo [episode 3] - tuesday's tips & tactics: inbound marketing in 10 minutes or...

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Twitter: #Kuno - @CPollittIU Tuesday’s Tips & Tactics Blog Post Optimization with SEO

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This week's episode looks at blog post search engine optimization. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), search results (from Wikipedia). Specifically, we look at seven of the most important on-page SEO factors that Google and the other search engines consider in their ranking algorithms. We also discuss the importance of creating quality problem solving and/or entertaining content for humans and not for search engines. The video is part one of a three-part series on blog post optimization.Video and commentary are available here: http://www.kunocreative.com/blog/bid/73645/Blog-Post-SEO-Tuesday-s-Inbound-Marketing-Tips-Tactics-VideoTuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.

TRANSCRIPT

Page 1: Blog Post SEO [Episode 3] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Tuesday’s Tips & TacticsBlog Post Optimization with SEO

Page 2: Blog Post SEO [Episode 3] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Blog Post Optimization

Social Media Optimization (SMO)

Search Engine Optimization (SEO)

Conversion Optimization

Page 3: Blog Post SEO [Episode 3] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEO

Page 4: Blog Post SEO [Episode 3] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEO

1. Produce Good Problem Solving/Entertaining Content – Publish Frequently

2. Page Titles

3. URLs

4. Image Alternative Text

5. Meta Data

6. Header Tags

7. Keyword Dispersion/Keyword Families

Page 5: Blog Post SEO [Episode 3] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEO

Produce Good Problem Solving/Entertaining Content Publish Frequently

#1

Page 6: Blog Post SEO [Episode 3] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEOPage Titles

1. Keep less than 70 characters

2. Put primary keyword phrase towards the beginning

3. The page title is the title of the blog post in some software

Page 7: Blog Post SEO [Episode 3] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEOURLs

1. Include relevant keyword phrases in your URL

2. The closer to the “www” the better

Page 8: Blog Post SEO [Episode 3] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEOAlternative Text

1. Alternative text is for the visually impaired to identify an image

2. Always include at least one image

3. Always include alt text

4. Include relevant keyword phrases

Page 9: Blog Post SEO [Episode 3] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEOMeta Data

1. Keep meta keywords at 10 or below

2. Include keyword phrases in the meta description and keep them natural

Page 10: Blog Post SEO [Episode 3] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEOHeader Tags

1. Use keywords and related keywords

2. Organize header tags in logical outline format

Page 11: Blog Post SEO [Episode 3] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEOKeyword Dispersion/Keyword Families

1. Naturally written content has relevant keyword phrases dispersed throughout

2. Using variations of keyword phrases that are considered in the same family is good and natural

3. To explore keyword phrases in depth use the Google keyword tool

Page 12: Blog Post SEO [Episode 3] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Search Engine Optimization Cheat Sheet

Facebook.com/kunocreative

Twitter: #Kuno - @CPollittIU

Page 13: Blog Post SEO [Episode 3] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Blog Post Optimization

Social Media Optimization (SMO)

Search Engine Optimization (SEO)

Conversion Optimization

Page 14: Blog Post SEO [Episode 3] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

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