seo with social media [episode 16] - tuesday's tips & tactics: inbound marketing in 10...
DESCRIPTION
This week’s episode explores ways to leverage social media in order to receive search engine optimization benefits. In particular, how to develop a social media infrastructure to push and pull content through, create keyword-rich neighborhoods and sculpt keyword themes. The video gives specific examples and addresses some common misconceptions involving duplicate content and no-follow links. Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/76683/SEO-with-Social-Media-Tuesday-s-Tips-Tactics-Video Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.TRANSCRIPT
![Page 1: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.site/reader034/viewer/2022042607/5554c449b4c90559398b507d/html5/thumbnails/1.jpg)
Twitter: #Kuno - @CPollittIU
Tuesday’s Tips & TacticsSEO with Social Media
![Page 2: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.site/reader034/viewer/2022042607/5554c449b4c90559398b507d/html5/thumbnails/2.jpg)
Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure
A.B.O.
Always Be Optimizing
![Page 3: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.site/reader034/viewer/2022042607/5554c449b4c90559398b507d/html5/thumbnails/3.jpg)
Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure
A.B.P.
Always Be Publishing
![Page 4: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.site/reader034/viewer/2022042607/5554c449b4c90559398b507d/html5/thumbnails/4.jpg)
Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure
A.B.D.
Always Be Distributing
![Page 5: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.site/reader034/viewer/2022042607/5554c449b4c90559398b507d/html5/thumbnails/5.jpg)
Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure
![Page 6: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.site/reader034/viewer/2022042607/5554c449b4c90559398b507d/html5/thumbnails/6.jpg)
Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure
![Page 7: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.site/reader034/viewer/2022042607/5554c449b4c90559398b507d/html5/thumbnails/7.jpg)
Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure
![Page 8: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.site/reader034/viewer/2022042607/5554c449b4c90559398b507d/html5/thumbnails/8.jpg)
Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure
![Page 9: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.site/reader034/viewer/2022042607/5554c449b4c90559398b507d/html5/thumbnails/9.jpg)
Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure
Online Keyword Neighborhood
![Page 10: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.site/reader034/viewer/2022042607/5554c449b4c90559398b507d/html5/thumbnails/10.jpg)
Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure
![Page 11: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.site/reader034/viewer/2022042607/5554c449b4c90559398b507d/html5/thumbnails/11.jpg)
Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure
![Page 12: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.site/reader034/viewer/2022042607/5554c449b4c90559398b507d/html5/thumbnails/12.jpg)
Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure
![Page 13: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.site/reader034/viewer/2022042607/5554c449b4c90559398b507d/html5/thumbnails/13.jpg)
Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure
![Page 14: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.site/reader034/viewer/2022042607/5554c449b4c90559398b507d/html5/thumbnails/14.jpg)
Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure
![Page 15: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.site/reader034/viewer/2022042607/5554c449b4c90559398b507d/html5/thumbnails/15.jpg)
Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure
Automation vs. Real-time posting
1. RSS
2. Scheduling
![Page 16: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.site/reader034/viewer/2022042607/5554c449b4c90559398b507d/html5/thumbnails/16.jpg)
Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure
No Follow Links
![Page 17: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.site/reader034/viewer/2022042607/5554c449b4c90559398b507d/html5/thumbnails/17.jpg)
Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure
No Follow Links
No Problem
• Google reserves the right to follow a rel=“nofollow”
• There are NO nofollow tags inside RSS feeds
![Page 18: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.site/reader034/viewer/2022042607/5554c449b4c90559398b507d/html5/thumbnails/18.jpg)
Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure
Duplicate Content
• Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.
![Page 19: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.site/reader034/viewer/2022042607/5554c449b4c90559398b507d/html5/thumbnails/19.jpg)
Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure
Duplicate Content
• Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.
• Google’s Matt Cutts – “. . . finds that honest webmasters worry about dupe content when they don’t need to.”
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Twitter: #Kuno - @CPollittIU
2012 SEO Guide to Link Building
![Page 21: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader034.vdocuments.site/reader034/viewer/2022042607/5554c449b4c90559398b507d/html5/thumbnails/21.jpg)
Twitter: #Kuno - @CPollittIU
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