press release optimization [episode 10] - tuesday's tips & tactics: inbound marketing in 10...

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Twitter: #Kuno - @CPollittIU Tuesday’s Tips & Tactics Press Release Optimization

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This week's episode offers up a list of best practices and considerations for press release optimization in order to maximize search engine benefits for the press release as well as the website it links to. Some of the topics covered include social media, URL redirects, tracking URLs, inbound links, images, video, duplicate content and how many links to include in a press release.Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/75244/Press-Release-Optimization-Tuesday-s-Tips-Tactics-VideoTuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.

TRANSCRIPT

Page 1: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Tuesday’s Tips & TacticsPress Release Optimization

Page 2: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Press Release Optimization

Page 3: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Press Release Optimization

• Social Media Considerations

• URL Redirects, Tracking URLs

• Backlinks

• Images, Video

• Duplicate Content

• Links

Page 4: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Press Release OptimizationSocial Media Considerations

Page 5: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Press Release OptimizationURL Redirects, Tracking URLs

Page 6: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Press Release OptimizationBacklinks

Expect 200+ backlinks

Always ask the paid wire how many to expect

Page 7: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Press Release OptimizationImages, Video

Page 8: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Press Release OptimizationDuplicate Content

If publishing on website 1st wait 24 hours before distribution

Page 9: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Press Release OptimizationLinks

Rule of Thumb

• < 250 words = 1 link

• 250 to 400 words = 2 links

• 400 to 750 words = 3 to 4 links

• 750 to 1000 words = 5 links

• Don’t submit PRs over 1000 words

Page 10: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Press Release Optimization Guide

Facebook.com/kunocreative

Free Download!

Twitter: #Kuno - @CPollittIU

Page 11: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Thanks for Watching!

Slides are available at

http://www.kunocreative.com/blog/bid/71431/Inbound-Marketing-IS-the-New-SEO-Facts-Figures-Data-Slides

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