DESCRIPTION
Robbie Deng's presentation for Precedent's social media week open house event.TRANSCRIPT
Welcome
Robbie Deng – International Consultant
15 February 2012
meaningful ideas,meaningful ideas,intelligently deliveredintelligently delivered
• Introduction •Examples of Weibo accounts•Generic Weibo user behaviours•Conclusion•Any questions
Chinese hybrid of Twitter & Facebook
Things Twitter doesn’t have
Comments Rich media – video,
audio Private groups Enterprise pages – looks
like Facebook brand pages
Platforms (mobile)
# 阿玛尼情人节 48小时#2012情人节将至,城市上空弥漫着浓浓爱的气息。你的爱情中可有让你刻骨铭心的记忆 ...是一个眼神、一句蜜语亦或是一个爱称? 2月 13 日 0 点 -14 日 24点,关注阿玛尼,转发本微博,并与我们分享专属于你的爱之印记,也可@ 你故事中的那位主角,更有机会获得 ARMANI CODE 3ml随行装
#Armani Valentine's Day 48 hours# is arriving. Thick sense of love permeates the whole city. Do you have unforgettable love memories? A look? A romantic utterance? Or a loving nickname? 13 Feb 12am - 14 Feb 12am, follow Armani, retweet our tweets, and share a love memory only belongs to you, or @ the one in your story, you'll have the chance of receiving a ARMANI CODE 3ml travel kit.
Why Weibo?
Over 250 million Chinese users
Over 140 million Sina Weibo users
10,000 verified local government Weibo accounts
Sina Weibo
User ratio of Weibo channels
Netease WeiboTencent WeiboSohu Weibo
iFeng Weibo
139 Weibo
“Facebook may seem global, but in Brazil most people are on Orkut; in Japan, it’s Mixi.” In China, it’s Weibo.
Taobao
China Everbright Bank
Weibo and International Users
Channel
Mercedes-Benz
Personal users•Socialise•Reflections of the day•Opinions (WoM)•Latest news
Business users•One to one service•HR•Customer service•E-commerce•Campaigns
Conclusion
Any questions