sina weibo enterprise edition
DESCRIPTION
Sina Micro-blog, China's top 1 micro-blogging service provider, launches the beta version of their Enterprise Edition in Mid-June 2011. This deck demonstrates the new features of the Edition and analyze the cost and benifits of the Edtion for brand communication.TRANSCRIPT
Sina WeiboEnterprise Edition
Interactive Magnetism Popularity Authoritative Creative Target
AGENDA
What is it?
New Features
Why or why not
Cost
Set-up process
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WHAT IS IT?
Sina Weibo Enterprise Edition is a Weibo upgrade version for enterprise accounts. With multi-function page and a management dashboard, it provides more functions and features including personalized page display, data analysis, and more social CRM elements.
What is it?
What does it look like? (Profile Page)
@Wanda, a local movie theatre
franchise
Profile picture
Company
Introduction
Notice board
Contents
Verified account
Relationship
between
Individual users and
the fan page
1. Other relevant
brand accounts
2. Brand’s
management
staff’s Weibo
account
3. Brand’s non-
management
level Weibo
users
Profile Page – First Screen
Customized widgets, including flash, video
and picture, could be inserted at the top
Videos/I
mage
Album
Affiliated
Link
Events
Other
Important
People’s
Links
Groups
joined
Followers
Profile Page – Second Screen
Polls
Tags
Profile Page – Third Screen
Comments
from
followers
Profile Page – Fourth Screen
Administration
platform
Settings
- Account
- Display
Data
Analysis
- Topics and
sentiment
Monitoring
- Data base
- Marketing
Analyze
- Followers
Analyze Relevant tweets posted
On certain keywords
Hot
Topics
Admin Dashboard – Overview
Display
Settings Left Banner Middle Banner Right Banner
Banner Settings
Admin Dashboard – Profile Page Setting
Skin Setting
Preview
Admin Dashboard – Profile page setting
NEW FEATURES
New Features- Demographic analysis on
followers: age, gender, location,
etc.
- Analysis on followers’
behavior: following, comment,
retweet
- Traffic data: Page views of
profile page, click-through of
embedded shortened links, etc
1. Data Services
2.
Initiate online events
Promote offline events
Manage event process
Measure event result
3. Real-time monitoring
Monitor discussions from different user groups on various topics
More modules to meet various needs: corporate can display pictures, videos, links, introductions etc. in personalized ways
4. Personalized page display
5. Social CRM modules
•Hyperlinks to corporate websites
•Multi accounts links
•More specialized modules
WHY or WHY NOT?
To acquire better understanding of followers in order to provide more tailored information and service to followers with real-time monitor
Social CRM elements to better integrate with corporate sites and other assets
More personalized page display to meet various brand communication needs
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Are you well prepared?
Even many fans will visit your page, check your readiness as it requires more consumer add-valued and informative information than beautiful pictures shows and eye-
catching videos.
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Will you check Weibo fan pages like Facebook?
Weibo users generally only check the information stream on their own front page instead of going to anyone's profile pages
COST
Set-up FeeSo far, the Enterprise Edition is free to set-up (Renren.com fan page set-up costs $$$$$$)
Maintenance CostAs the Enterprise Edition has more features than the original fan pages, it in turn requires richer content, e.g. flash, video, photo, etc. This will increase the fan page maintenance cost
SET-UP PROCESS
PM Sina Weibo Enterprise Edition Administrator to apply for the trial
Enter the Enterprise Edition interface to complete all relevant information and get final approval from Sina
Enter the Enterprise Edition administer system-Personalize page display-Customize widget
Experience other extended functions
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PM Sina Weibo Enterprise Edition Administrator to apply for the trial
Enter the Enterprise Edition interface to complete all relevant information and get final approval from Sina
Enter the Enterprise Edition administer system
About the author
Janice Zhang [email protected]
• With extensive knowledge and experience in digital marketing, she works in
Edelman serving top global brand for digital communication .
• Janice graduated from Peking University with a bachelor’s degree in History
and a double bachelor’s degree in Economics.
Vincent Lee [email protected]
• Social media and reputation management communications specialist that
joined Edelman in 2010
• Possesses an extensive knowledge of Chinese conventional and social
media and maintains a good relationship with key media and reporters