british airways sina weibo page review
DESCRIPTION
In China, British Airways is one of the most digital-savvy Western companies. It does lots of things right, such as a well-designed Chinese language website full of useful content not only about flights but more importantly, information like studying in the UK, travelling for sightseeing and shopping and etc. With regard to social media, it has a brilliant Sina Weibo page which is actively engaging with more than 34k followers. Here is a review of BA’s Sina Weibo.TRANSCRIPT
A Review Of British Airways Sina Weibo
Introduction
In China, British Airways is one of the most digital-savvy Western companies. It does lots of
things right, such as a well-designed Chinese language website full of useful content not only
about flights but more importantly, information like studying in the UK, travelling for sightseeing
and shopping and etc.
With regard to social media, it has a brilliant Sina Weibo page which is actively engaging with
more than 34k followers. Here is a review of BA’s Sina Weibo.
Legend
1. Homepage 4
2. Tweets 5
3. Info 6
4. Photo Album 7
1. Following 8
2. Video9
1. Homepage
The main area shares
selected tweets from a
couple of BA internal Weibo
accounts and related users
including BA passengers and
other people commenting
on BA, UK life and culture.
Links to homepage, discount
ticket page, FAQ page,
student page, BA
membership club page and
video page.
WeChat QR code, scan
with smartphone to add.
2. Tweets
The tweets page is
displayed when clicking on
the Tweets tab or a ‘Click for
more’ link under the
homepage tweet feeds.
A wide variety of topics is
included, some examples:
lost & found message,
special BA gifts, photos
taken during flight, thoughts
about studying in the UK,
British music bands, London
theatre, British rural life and
etc.
3. Info
A brief introduction of BA
BA contact
number
BA office location on
Chinese Map
4. Photo Album
The photo album covers
many interesting aspects
of BA and especially, life
and culture in the UK.
5. Following
The main area displays
tweets from people or
organizations that BA
follows, such as airports,
major airlines, aviation
organizations, leading
Chinese business people,
travel
companies/websites,
fashion, photographers,
UK shopping mall,
students union for
Chinese students in the
UK, British TV drama,
golf magazine as well as
British Prime Minister
and London Major.
Influence is a major
criteria for BA to choose
who to follow, as all of
these Weibo pages have
tens of thousands of
followers.
5. Video Example
Videos are used in some of
the tweets to increase
engagement. These videos
are subtitled in Chinese and
hosted on Chinese video
site Youku, the Chinese
equivalent of Youtube.
A digital link to your business in China
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