keys to understanding and leveraging the power of sina weibo in china
Post on 21-Oct-2014
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DESCRIPTION
Sina Weibo stands out not only through its functionality but also through the way it is used by its millions of members. Its influence and penetration make it a powerful medium for brands that can leverage its power to establish deeper, more intense relationships with local consumers. However, tapping the full power of Sina Weibo as a marketing tool calls for a strategic approach that integrates brand objectives, customer expectations and the specificities of the platform.TRANSCRIPT
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转发
微小说
达人
高帅富
神马都是浮云
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