5. weibo presentation 2011
DESCRIPTION
Bài phát biểu của Weibo tại Hội thảo CyberAgent Net-Impact in Ho Chi Minh 2011 ngày 16/9 tại Sheraton Hồ Chí Minh.TRANSCRIPT
•Approximately 2,500 employees, over 98% based in
China
•Leading online media company and wireless value-
added service provider serving the global Chinese
community
Sina @NASDAQ
CommunityCommunity
• Email, IMEmail, IM• Blog, Micro-blog, Blog, Micro-blog, • Video, album, Video, album,
forum, bbsforum, bbs• Space, group, Space, group,
widgets, magic cubewidgets, magic cube• Casual gamesCasual games• Online jukeboxOnline jukebox
• SportsSports• AutoAuto• NewsNews• Real EstateReal Estate• EntertainmentEntertainment• FinanceFinance
SINA.comSINA.com
SINA MobileSINA Mobile• Mobile APPSMobile APPS
• SMSSMS
• IVRIVR
• WAPWAP
• MMSMMS
• RBTRBT
• KJAVAKJAVA
SINA.netSINA.net• SearchSearch
• Enterprise solutionsEnterprise solutions
e-Commercee-Commerce• Online shoppingOnline shopping
The fastest growing
Social Network
Oct2010
50 million
Nov2009
Aug 2009
1 million
July2011
200 million
User growing
Most Frequently-used Mainstream Microblog
数据来源:艾瑞网络用户行为监测( IUT )
Total PVs per month
SINA Weibo is the first choice of 69.7% potential users.
Why are more and more people getting addicted to Weibo? Who are they?
80 million updates published every day.
Registered users increase
at an average rate of 33.8% per month.
Each second there are 785 updates on SINA Weibo.
More than 200 million registered users
Sport
MediaIT
Finance
Entertainment
Celebrity more than 50KGovernment & Corporation
Microblog on celebrities has more than 50k ,that include: media, IT, finance, literature, sports, real estate, entertainments
Government & corporation have an ID ,that make sina Weibo into self-media platform
Celebrity over 2million followers
Yao chen has 4.5M followers;There are 93 celebrities with over a million followers
Users
Topics
Social Media
Social Network
Open Platform
The Evolution
? ?
Support audio and music
Insert into posts
Thumbnail view for multimedia
140 characters supportedeye-catching but lack of details.
Sina Weibo vs Twitter
SinaSinaWeiboWeibo
TwitterTwitter
Celeb/Corporate Blogger Certification
Sina Weibo vs Twitter
Sina Weibo vs Facebook
RelationshipRelationshipRelationshipRelationship
FollowFollowFollowFollow FriendsFriendsFriendsFriends
Weibo Facebook
Sina Weibo vs Facebook
UserUser
Verified
Unverified
Short and Brisk
Simple Instant
Four Born Features
PublishingPublishing
RepublishingRepublishing
CommentComment
Video Sharing & PlaybackVideo Sharing & Playback
140 words
One click big effect
Instant interact
One click to share&play
Still more…
Group Micro Interview
MicroVote
Event
Easy for Mobile
Easy to write
Easy to read
Small to view
Instant to notify
140words
140words
50% updates from mobile
Active Mobile Users
Sina Weibo: Mobile Internet visitors vs.
Internet visitors
4949%%
Mobile Internet visitors
Internet visitors
Big screen
Easy reading
More moderate
IPad Client
IPad Client
Skin Choosing
Partners
3rd-party apps
Operators
Websites
BusinessesMedia
Sina provides open APIs for data access
Sina provides open APIs for data access
All 3rd-parties Must follow
the principles
All 3rd-parties Must follow
the principles
1,000+ apps
40 million daily PVs
10,000+ websites
1,0+ games
APP List
Weico
iPhone: 1.43Million+ Users
Desktop: 120,000+ Users
ZuiYouxi
Multi-Platform
FriendSale
2.30Million Users
Micro City
3.68Million+Users
Open.weibo.com
OAuth2.0
Developer Support
Authorization
PHPPHPPHPPHP
Developer Support
JavaJavaJavaJava
AIRAIRAIRAIR
AndroidAndroidAndroidAndroid
IOSIOSIOSIOS
C++C++C++C++
HTMLHTML55
HTMLHTML55 PythoPytho
nnPythoPytho
nn
SDKSDK
Cloud serviceCloud service
SAESAE
Support SVNSupport SVN
Developer Support
Developer Support
2 Billion RMB
Weibo Fundation
For Apps
More Social
New weibo
More Vertical
Weibo for Enterprise
More Money
Games/apps
e-commerce
Ads
Weibo Payment