Voice and Tone

Creating content for humans

@katekiefer

voiceandtone.com mailchimp.com

Voice and Tone

Thursday, January 31, 13

MailChimp is

fun but not childish.clever but not silly.powerful but not complicated.smart but not stodgy.cool but not alienating.informal but not sloppy.helpful but not overbearing.expert but not bossy.

Thursday, January 31, 13

To determine your tone of voice, consider:

1. Content type2. !e reader's emotional state

Thursday, January 31, 13

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Gov.UK’s style guide

Thursday, January 31, 13

Tufts University’s voice and tone guidelines

wikis.uit.tufts.edu

Thursday, January 31, 13

WRONG tone of voice

Thursday, January 31, 13

Woot’s product description

woot.com

Thursday, January 31, 13