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Yo!

Greetings!

How do you do?

Good morning!

Howdy!

Whats up? Hi!

Hello! Shalom

Good day Sir

Hey man

Yeellow

Peekaboo

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Hi! Stand out with a consistent Tone of Voice

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1 What is tone of voice? 2 Why is it so important? 3 TED BAKER 4 BREWDOG 5 Get started

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Tone of voice in 10 minutes

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What is Tone of voice? The character of your brand as expressed through the written word

It’s about what you say and how you say it

Values Personality

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Why is it so important? 1. Give you character and identity 2. Make you familiar and unique strong LINK

3. Build trust and credibility

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Personalities build relationships

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Ted Baker Fashion and accessories

- Traditional with a twist Tone of Voice:

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Our five basic colours Yellow, Blue, Red, Green and Grey

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Darker colours You’re basically free to use the different saturations

of the colours, but we still recommend these second to darkest ones

Change background colour 1. Click on slide

2. Choose Format Background 3. Select Fill and choose your colour and click OK

Choose among many Layouts Right-click on slide and select Layout

Our five basic colours Yellow, Blue, Red, Green and Grey

These are the colours we use for backgrounds

Darker colours You’re basically free to use the different saturations

of the colours, but we still recommend these second to darkest ones

Change background colour 1. Click on slide

2. Choose Format Background 3. Select Fill and choose your colour and click OK

Choose among many Layouts Right-click on slide and select Layout

Our five basic colours Yellow, Blue, Red, Green and Grey

These are the colours we use for backgrounds

Darker colours You’re basically free to use the different saturations

of the colours, but we still recommend these second to darkest ones

Change background colour 1. Click on slide

2. Choose Format Background 3. Select Fill and choose your colour and click OK

Choose among many Layouts Right-click on slide and select Layout

Our five basic colours Yellow, Blue, Red, Green and Grey

These are the colours we use for backgrounds

Darker colours You’re basically free to use the different saturations

of the colours, but we still recommend these second to darkest ones

Change background colour 1. Click on slide

2. Choose Format Background 3. Select Fill and choose your colour and click OK

Choose among many Layouts Right-click on slide and select Layout

Our five basic colours Yellow, Blue, Red, Green and Grey

These are the colours we use for backgrounds

Darker colours You’re basically free to use the different saturations

of the colours, but we still recommend these second to darkest ones

Change background colour 1. Click on slide

2. Choose Format Background 3. Select Fill and choose your colour and click OK

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Brewdog Brewery

- PASSIONATE SWEARING Tone of Voice:

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Our five basic colours Yellow, Blue, Red, Green and Grey

These are the colours we use for backgrounds

Darker colours You’re basically free to use the different saturations

of the colours, but we still recommend these second to darkest ones

Change background colour 1. Click on slide

2. Choose Format Background 3. Select Fill and choose your colour and click OK

Choose among many Layouts Right-click on slide and select Layout

Our five basic colours Yellow, Blue, Red, Green and Grey

These are the colours we use for backgrounds

Darker colours You’re basically free to use the different saturations

of the colours, but we still recommend these second to darkest ones

Change background colour 1. Click on slide

2. Choose Format Background 3. Select Fill and choose your colour and click OK

Choose among many Layouts Right-click on slide and select Layout

Our five basic colours Yellow, Blue, Red, Green and Grey

These are the colours we use for backgrounds

Darker colours You’re basically free to use the different saturations

of the colours, but we still recommend these second to darkest ones

Change background colour 1. Click on slide

2. Choose Format Background 3. Select Fill and choose your colour and click OK

Choose among many Layouts Right-click on slide and select Layout

Our five basic colours Yellow, Blue, Red, Green and Grey

These are the colours we use for backgrounds

Darker colours You’re basically free to use the different saturations

of the colours, but we still recommend these second to darkest ones

Change background colour 1. Click on slide

2. Choose Format Background 3. Select Fill and choose your colour and click OK

Choose among many Layouts Right-click on slide and select Layout

Our five basic colours Yellow, Blue, Red, Green and Grey

These are the colours we use for backgrounds

Darker colours You’re basically free to use the different saturations

of the colours, but we still recommend these second to darkest ones

Change background colour 1. Click on slide

2. Choose Format Background 3. Select Fill and choose your colour and click OK

Choose among many Layouts Right-click on slide and select Layout

In some cases you may want background images and you can repeat the agenda throughout

the presentation and highlight the coming section

Insert image in background 1. Click on lower Picture icon

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Get started 1. Pin down your values 2. Define your personality 3. Decide on your vocabulary 4. Make a styleguide

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Laters!

Toodeloo

Catch you later

Farwell!

See ya’!

Adieu Goodbye!